Although under the TNGA architecture, Toyota's new models in recent years have ensured a good production rate, but you will find that Toyota's new cars have also become lacking in freshness.
Taking Fenglanda as an example, the birth of Fenglanda is due to gagac Toyota's desire to rely on Highlander's long-term solid reputation to expand the Lanta series matrix through a variety of products. Highlander sits firmly in the head echelon of seven SUVs, Veranda opens up mid-size SUV territory, and Fenglanda increases the compact SUV market. But in fact, Fenglanda is more like a universal C-HR from the product level.
Pingti CH-R?
As a new compact SUV of GAC Toyota, Fenglanda is mainly aimed at young consumer groups and young home users.
From the official description, Fenglanda is actually highly similar to the original C-HR positioning, but due to the market performance of C-HR in recent years, the emergence of Fenglanda is quite equal to C-HR.
According to the sales data of 2021, according to the federation, the annual sales volume of C-HR is 42158 units. In contrast, its direct competitors Honda's Binzhi and XR-V have 180,000 and 170,000 vehicles, not less than a fraction.
At a critical time when GAC Toyota is impacting annual sales of millions of vehicles in 2022, the poor performance of C-HR has made GAC Toyota feel like a fish in the throat of this price segment.
In fact, looking back at the C-HR, as a global model, it does not meet the needs of Chinese consumers from the design to the practicality, and even the price.
On the one hand, it is too personal, and the exaggerated shape causes C-HR to be unable to eat all ages, on the other hand, the practicality is poor, and the back space performance is extremely unsatisfactory. Coupled with the price of 140,000 yuan to 190,000 yuan, not only let the mainstream products Binzhi and XR-V open up the gap in the entry-level model, but also touched the Willanda and RAV4 in the top price. Taken together, C-HR is meant to be for consumers who are more individualistic and niche.
Trendy cars welcome changeable users
On the other hand, Fenglanda not only has the confidence to face competitors in terms of price, but also does a more "Chinese" treatment in some product details.
Like the C-HR of the same door, Fenglanda comes from the C platform under the TNGA architecture. The vehicle size is 4460/1825/1600mm, and the wheelbase is 2640mm. Although it is a compact SUV, it has a class-leading 775mm rear seating height, and the ample ride space brings surprising comfort. In addition, the rear seats support 4/6 ratio reclining, and the space expansion is more flexible. Coupled with the low load compartment clearance, it is also very convenient to carry things.
Not sacrificing the interior area because of the model positioning, but on the contrary, it brings a richer and more varied space performance, which is the attitude declaration of Fenglanda. The same attitude is also reflected in the design of the whole vehicle. Although it is a consistent Toyota-style calm style, the concept of "full of sharp fun" makes the "young style" of the whole vehicle full of vitality.
The larger grille is well recognized by sharp headlights on both sides. The bodywork is outlined with a lot of square and dignified lines, creating a tough and atmospheric sense of power. Although the rear of the car is a relatively simple design, the overall shape looks very full. The two-tone mirrors, hidden exhaust layout, 7 bicycle colors and 4 contrasting roof colors are all examples of the avant-garde personality.
Fenglanda's vehicle and machine system is also in line with the times, based on Toyota Zhixing Interconnection, and the introduction of data communication modules can provide assistance to drivers in emergency situations. There is also a 24-hour, 365-day "Just in Time" service, equipped with an intelligent voice system, which is quite convenient and intelligent. Only in the top and sub-top models, its car machine system lacks the mobile phone interconnection function.
So far, from some fundamental points, Fenglanda has shown a difference with C-HR, and the same personality but more practical Fenglanda is obviously more able to broaden Guangfeng's market path in the entry-level compact SUV.
Of course, C-HR is not useless compared to Fenglanda, through the comparison of configuration tables, you will find that in the field of driving control, Fenglanda is not as playable as C-HR.
Although positioned from the same platform, the C-HR uses a front McPherson rear E-type multi-link suspension structure in the chassis, while the rear suspension of the FrontLander is simplified to a torque beam.
In the actual driving experience, Fenglanda did not achieve the full chassis performance of C-HR's thick, especially when passing some higher speed bumps, Fenglanda's rear passengers would obviously feel a hard and brittle bounce feeling, and the limit of the vehicle was not as high as that of C-HR during some intense driving.
As for the steering and powertrain, the overall driving feel of Fenglanda can be found in any TNGA architecture.
Bell description
Compared with the fun brought by driving, the home attributes of the Feng landa vehicle are constantly increasing, bringing a comfortable travel experience for the family. The further strengthening of scientific and technological security has also made Fenglanda present a "more Chinese" scene.
The distance between C-HR and Fenglanda is more of a little less personality and more commonality, becoming a look that more people like, which is also GAC Toyota's thinking about this market segment.