Nowadays, many consumers eat "Great White Rabbit" ice cream in their mouths, wear "Li Ning" national tide clothing, and use "Huaxizi" makeup on their faces... More and more consumers' shopping carts are being "contracted" by new domestic products, which have become the protagonists of new consumption and a fashion trend.
In the automotive industry, Ruifeng Automobile, which has been committed to creating a new domestic MPV benchmark, has also kept pace with the development of the times, and conformed to the tide of the times through brand value upgrades, layout product matrix, and the blessing of intelligent interconnection, bringing users a high-value travel experience.
In order to bring consumers more powerful models and enjoy better preferential policies, the 2022 Ruifeng 318 Brand Day debuted with a new theme of "Shine, New Domestic Products", opening the new year through a trick pet fan drama.
The brand independently focuses on MPV, and the Ruifeng 318 brand day is full of surprises
With the continuous development of society, China's automobile market has also entered the era of users, the demand of the automobile consumer market is also changing, and MPV has also changed from the past tool attributes to a more diversified and refined all-scenario travel. For users, they are no longer cold tools, but the most trustworthy partners who can accompany everyone on their travels.
After gaining insight into this trend, Ruifeng Automobile, which has been established for 21 years, has taken the lead in making innovations, and after becoming an independent automobile brand under the Jiangqi Group, it has once again focused on the MPV field. At the same time, Ruifeng Automobile has also launched a new independent brand identity, with a new brand image, product matrix and system strength, vigorously promoting the rapid development of China's MPV market.
As a representative of classic domestic products, Ruifeng Automobile has successfully completed the transformation from an "MPV manufacturing expert" to a "high-value travel solution service provider" after refocusing on the commercial vehicle market, aiming to provide users with a better travel experience. With the rise of the new domestic economy, Ruifeng Automobile also mentioned in the "14th Five-Year Plan" strategic plan that it will be committed to creating a new domestic MPV and carrying out a new product layout for the public and commercial markets. Obviously, this is also the embodiment of Ruifeng Automobile's guidance to keep up with the trend of the times, further enhance the competitiveness of the brand, and strive for the goal of a new domestic model.
Of course, to create a new domestic MPV, Ruifeng Automobile is not a paper talk, in the product line using public business and commercial fields go hand in hand, the launch of L series, M series of two major product systems, in the way of "two legs to walk", to provide users with more accurate products, to meet the needs of multi-scenario travel, to enhance product value and user experience as the focus.
Among them, the public business L series focuses on high-end business travel, strengthening the value service capabilities of comfortable space, smooth control, intelligent safety, and the first model of the series is the Ruifeng L6 MAX, which has performed very well in the market and has been recognized by consumers. The M series, represented by the Swisswind M3/M4, focuses on the commercial and part-time markets, pays attention to the space practicality and fuel economy of manned vehicles, and meets the needs of high efficiency, energy saving and reliability.
At the 20-year ceremony of the 318 Swisswind Brand Day held last year, Ruifeng Automobile brought sincere annual benefits to the majority of users. Not only to hold online live broadcast activities, but also to link up with offline dealers to hold a "Hundred Cities Birthday Banquet", on the day of the event, Ruifeng Auto Live Broadcast Room attracted more than 400,000 fans to watch, and also let nearly 10,000 new and old users turn over the whole scene in 115 offline fan feasts, which is enough to be called a major pet fan event in the MPV industry.
In the name of "Shine, New Domestic Products", we continue to spoil fans with strength
With the rise of the national economy and manufacturing level, the inheritance of Chinese culture and the attention and trust of domestic brands have increased rapidly. Nowadays, the new domestic brand has become the focus of consumer attention, as a Ruifeng automobile committed to creating a new domestic MPV, it is natural to grasp the trend of the development of the times and communicate with users with a younger and more dynamic image.
In this context, the 318 brand day of Ruifeng Automobile was launched again, presenting an annual feast for many Ruifeng fans and bringing more surprises. It is reported that this year's Ruifeng Brand Day activities will be carried out in various forms online and offline, and the product promotion policies and preferential measures are very powerful.
The theme of this year's event is "Shine, New Domestic Goods", which is precisely because under the impetus of the wave of new domestic goods, Ruifeng Automobile has brought a variety of new domestic MPV benchmark models that keep pace with the times and innovate and upgrade, whether it is high-end business, logistics transportation or passenger travel and other scenarios, which can meet the needs of high-quality vehicles and bring consumers a high-value travel experience.
First of all, the L series representative of Ruifeng Automobile, the main public business market, the 2022 Ruifeng L6 MAX, is a business model with high-end and luxurious temperament, with a strong and smooth power combination, front-drive professional chassis, ultra-dimensional space and other strengths, and uses luxury to interpret the high-end business travel experience that the new domestic MPV should have.
Secondly, in the face of young consumers in the new era, the Ruifeng M3 2022 model has made great efforts in the dimensions of design and intelligence, combined with their car preferences, and carried out a new design and interpretation. As the only commercial MPV with standard vehicle-machine interconnection at the 100,000-level level, the Ruifeng M3 2022 model realizes intelligent interconnection through mobile phone APP, which is in line with the preferences of young consumers.
Finally, of course, there is the Ruifeng M4 automatic transmission, which breaks the market pattern of the lack of 150,000 yuan of automatic MPV, and jumps to the representative model of the new domestic MPV with the strength of 129,800 yuan and 2.0TGDI+6AT of the whole network, which well interprets the charm of the new domestic MPV of "domestic products as self-reliance".
In fact, we can see from this that Ruifeng Automobile stands under the new wave of new domestic products, exerts efforts at the three levels of new appearance, new technology and new connection, and launches MPV models that meet the standards of new domestic goods, and also provides consumers with more high-value travel solutions and brings a better car experience.
In addition to bringing new domestic MPV, we also preemptively learned about the car purchase benefits of this year's Ruifeng Automobile Brand Day, and only at this moment did we understand what is "strength pet powder". Specifically, as long as you buy Ruifeng Automobile before March 31, users can enjoy a 9.9 yuan rush to buy a car with a maximum value of 6,000 yuan, a replacement gift of up to 10,000 yuan for the highest replacement subsidy, and a financial discount of up to 5,500 yuan for you.
However, what is more exciting is the promotional gift, only 9.9 yuan can be spent to snap up the promotional coupon worth 2000-5000 yuan, if the red envelope gift is superimposed, the price of the new car will drop by 3000-6000 yuan. In general, whether it is a car purchase or a replacement or discount, Ruifeng Automobile is a real profit with real money and silver this time.
In addition, for those customers who have higher demand for cars and limited budgets, Ruifeng Automobile has also launched an upgrade gift, for example, everyone has long looked at the Ruifeng M4 automatic gear, you can buy an exclusive 50% discount intelligent upgrade coupon worth 3000 yuan for 9.9 yuan; you can also spend 9.9 yuan to buy an exclusive 4480 yuan exclusive 40% discount family portrait upgrade coupon, this set is basically equivalent to free delivery, buy is earned.
The most important thing is that there is also a 50% discount on the day to buy a car, and users who participate in the 9.9 yuan rush to buy coupons can participate in the lottery and become lucky. And on March 18th, when you come to the live broadcast room, there are more drones, stereos, outdoor suits and other massive prizes waiting for you to get, and participate in the division of 100,000 cash gifts! Such a big benefit, so don't wait any longer, hurry up!
summary
Today, Rafaux has more than 1.5 million loyal users and plays a pivotal role in the mobility industry. With the advent of the new wave of domestic products, Ruifeng Automobile's 318 brand day activity in the name of "shine, new domestic goods" is not only to thank the support of many fans, but also to hand over the strength of MPV models and real benefits to consumers. Obviously, Ruifeng Automobile has once again proved with its strength that it is worthy of being a benchmark for new domestic products in the field of MPV.