On March 18th, Ruifeng Automobile held a brand day activity with the theme of "Shine, New Domestic Goods". As the second "birthday" of Ruifeng Automobile becoming an independent automobile brand, this year it has put forward the position and attitude of welfare pet fans and feedback users, that is, to fully display the value charm of the new domestic MPV, and also to send the biggest discounts to users. This online live broadcast and offline connection of the Ruifeng 318 Pet Fan Carnival Activity allows users to feel the transformation of Ruifeng Automobile from building cars for "customers" to providing high-value travel services for "users".
With the new car cloud listing, pet powder welfare, live interaction and other pet fan tricks, Ruifeng Automobile attracted fans from all over the country, and the popularity of the brand day activities was bursting. In the evening, the cumulative number of viewers entering the official live broadcast room reached 506,000, and the on-site interaction sent more than 3.76 million blessing comments to Ruifeng Automobile. In addition, the sale of the "main welfare" 9.9 yuan coupon before the brand day has been hot, and more than 848 coupons have been sold on the night of the live broadcast, and a total of 3343 card coupons have been sold. And Ruifeng Automobile also prepared as many as 12 rounds of pet fan lottery in response to the enthusiasm of fans. Not only online, but also offline terminals are also bustling. Under the premise of doing a good job in epidemic prevention and control, Ruifeng Automobile carried out as many as 37 birthday banquet activities simultaneously with the terminal, allowing more fans to join the "sub-venue" to share the joy moment. Shine, 318! Big coffee groups debut online and offline pet fans do not stop online live broadcast live, offline pet fans carnival non-stop. This year's brand day activities, whether it is online live broadcast or offline birthday banquet, the scene is quite hot. With the help of this brand ceremony, Ruifeng Automobile and users have once again achieved zero-distance interaction, and the real pet fan benefits cover the whole life cycle of car viewing, car purchase, car use, car ownership, etc.
"Passers-by fans" who watch the car can receive a beautiful gift when they visit the store to see the car in March, and fans who live on the night to meet the watching time can also participate in the lottery. Users who buy a car, mainly to snap up the "main welfare" 9.9 yuan coupon, can not only be used to deduct the price of models ranging from 6000-8000 yuan, but also enjoy a number of benefits such as configuration upgrades, maintenance, etc., of course, there is more exciting gift of natural choice - 50% off car purchase coupons, enjoy the half-price of Ruifeng MPV discount. At the same time, there are also multiple rounds of gift lottery, offline birthday banquet and other different thank you feedback. From this point of view, the pet powder method and strength of Ruifeng Automobile are indeed rare in the car industry.
The live broadcast of the night was divided into the first and second halves, first of all, the first half was a senior car critic - Han Lu, a car master - playing car beanie, and Zhang Zhongzhong, general manager of commercial vehicle marketing, made his debut in a group, and jointly presented a pet fan drama that integrates the listing of new car clouds, product interpretation, and lottery gifts. Then in the second half, the product director of the playing car beanie and L series/M series interpreted the product value of the Ruifeng M4 automatic block and the Ruifeng M3 2022 model in the form of "ace to ace", and also interspersed with a number of lottery interactive links in the middle, and the whole live broadcast room was lively that night, and the atmosphere continued to heat up.
In addition to the non-stop benefits of online pet fans, offline has also joined the linkage link. In order to let more friends who like Ruifeng join together, Ruifeng Automobile held birthday parties in 37 authorized dealerships in key cities across the country, and invited more than 1,800 new and old friends to participate in the activities and watch live broadcasts to share this carnival. The atmosphere at the event site was quickly ignited that night, allowing many users to share the joy of the new domestic MPV, and also left many unforgettable moments. Shine, new product! New domestic products inject "high quality" to the cause On the occasion of the brand day carnival, the 2022 Ruifeng L6 MAX was also listed in the live broadcast on the same day, and the on-site popularity once soared to the highest value, and the number of people online in the live broadcast room exceeded 24,000 people. What is even more surprising is that the Douyin master - playing car doudou and senior car critic - Han Lu surprised to appear in the live broadcast room to appreciate the value charm of the 2022 Ruifeng L6 MAX "has a great future and the core is endless" with the online wind honey.
The first impression of the 2022 Ruifeng L6 MAX to Hanlu is "unexpected". He believes that the 2022 Ruifeng L6 MAX is not only eye-catching, but also the performance of the interior of the new car is also very "atmospheric", whether it is the space in the middle and rear or the trunk, each row can ensure soft and comfortable seats. With dot matrix front grille, double-sided sliding doors/tail doors, off-white interior + central control large screen...... From the inside to the outside to create a proper business style, the aura is majestic. Coupled with EPB electronic handbrake, 360 ° hd panoramic parking, J-ConNet smart cloud driving and other configuration upgrades, the amount of increase without price increase, further enhance the exquisite sense and comfort of business travel, becoming the most cost-effective public business MPV of the 200,000 level.
Most importantly, the new 2.0TGDI+8AT power system is completely sufficient for business receptions with full luggage or a long-distance trip for seven people, and the 8AT automatic transmission shifts smoothly and the driving stability is also good! 1500rpm can achieve a maximum torque of 390N·m, and with 9.8L/100KM of announced fuel consumption, in the current rise in oil prices, it can also effectively reduce travel costs.
Of course, the Swiss Wind M3 2022 and the Swiss Wind M4 automatic transmission as the star models in the pet fan activity, also showed the value strength of "100,000-level commercial MPV network forerunner" and "10-15 million level only automatic automatic block commercial MPV" in the live broadcast room, and the starting price is the most affordable of the year, and lowering the entry threshold is also hoping that more users can get the "high-quality" help of the career and life brought by Ruifeng Automobile! Shine, new domestic products! MPV travel is still "Hualiu is the top stream" With the "two-wheel" drive of domestic product quality upgrading and national consumption confidence, the rise of domestic products has become an irresistible trend of the times. At the same time, Ruifeng Automobile has entered its 21st year, accumulating the support and affirmation of more than 1.5 million users. To this end, the theme of this year's brand day is set as "Shine, New Domestic Products", which not only fits the direction of Ruifeng Automobile's commitment to creating new domestic products in MPV, but also conforms to the domestic product boom pursued by consumers at present, which shows the accurate insight of Ruifeng Automobile on consumer trends in the new era.
The concept of MPV new domestic products stems from the pursuit of new domestic products by young user groups, and what Ruifeng Automobile is doing is to fully embrace the consumer population in the new era, and constantly create high-quality products that can represent the new domestic MPV, deeply meeting the scenario-based and high-value travel needs of this group of new users. To this end, it can be seen on the brand day in the past two years that Ruifeng Automobile insists on working with the terminal to face users directly, and empowers brand marketing with digital means such as live broadcasts, APP, and mini programs, so as to realize the immersive interaction between users and Ruifeng in multiple scenarios and provide users with high-value travel services.
After nearly 21 years of professional precipitation, Ruifeng Automobile is still injecting new definitions into the brand, and knows that MPV has gradually expanded from the past entrepreneurial tools to the full-scene, customized travel services for business people in the new era. Ruifeng Automobile is committed to creating a new MPV domestic product, which is actually a typical performance from building a good car for "customers" to providing high-value travel services for "users".
The Ruifeng 318 pet powder carnival season, which is a fusion of new domestic MPV, online live broadcast, senior car critics, pet powder benefits, offline birthday banquets and other elements, let the majority of users feel the charm of Ruifeng as a "high-value travel solution service provider". Next, Ruifeng Automobile will continue to grasp the needs of the new era, with a forward-looking layout and continuous upgrading and iteration of new domestic MPV to meet the needs of users for high-value travel.