Luxury brand camps often ridicule each other, such as facing the Audi A4L, BMW 3 Series and Mercedes-Benz C, "I don't know how to choose the time, choose C is right." On March 13, with the launch of the Lincoln Z, this time there was a new answer.
The Lincoln Z starts at 252,800 yuan, which is only 2,200 yuan lower than the pre-price, and the top model is priced at 340,800 yuan, which is 1200 yuan lower than the pre-price. From the opening of the pre-sale in December last year to the present 3 months, giving Lincoln Z enough time to adjust the price, but the final price has hardly changed, what gives Lincoln Z confidence and confidence?
2022 marks the 100th anniversary of the Lincoln brand. In the impression of many Chinese consumers, Lincoln is still the "big man" in the American blockbuster, or the image of a cigar-smoking big guy sitting in the extended Lincoln. If this kind of rudeness is a traditional "American luxury", then as Lincoln enters the new century, the new Lincoln Z injects a new Z-era gene into the brand.
Body size, force pressure of the same level
Although the aesthetic is only for people, but the beauty of things everyone often feel the same, the design of the new Lincoln Z is definitely a representative of the face value.
Star flare front grille, through-horizon light strip, sharp sliding waistline, hidden door handle... These are both Lincoln's design DNA and full of elements of scientific and technological attributes, making Lincoln Z full of futuristic feelings, and the appearance can catch the attention of Z generation users.
In particular, the "through-type taillights" echoing the front of the car adopt a new 3D suspension design, with the unique Super Red super red light effect of the same level, driving on the road will let the light of future technology accompany all the way. I have to say that between technology and luxury, Lincoln Z's design has achieved a good integration.
Of course, for users, Lincoln Z will also come more affordable, 4982/1865/1485mm of length, width and height size almost crush the same level of competitors, 2930mm wheelbase will also make opponents feel pressure. However, the design of the Lincoln Z does not make you feel clumsy, such as the C-pillar that slowly extends backwards, giving the Lincoln Z a dynamic coupe posture of diving forward.
1.1 meters Dalian screen, unique to the same level
The dazzling panoramic screens of science fiction movies often make us indulge in endless fantasies about the future of technology. Now Lincoln Z brings this fantasy to the real world.
The 12.3-inch + 27-inch Dalian screen can definitely capture the hearts of "players", and it will make opponents in the BBA sigh. This 1.1-meter-long through panoramic screen not only supports HIGH-definition resolution and multi-touch, but also enables full or independent split-screen content display, allowing the master and co-driver to be online at the same time without disturbing each other.
The big screen alone is not enough to play with young people, and the new Lincoln Nebula human-computer interactive interface makes it feel like having a flexible life, bringing visual enjoyment and interactive experience. Behind the large screen, the intelligent digital assistant has a powerful intelligent AI voice interaction function to achieve natural semantic recognition. You can also customize the name of the smart digital assistant to achieve personalized voice wake-up. With the blessing of intelligent digital assistants, the new Lincoln Z is not only a simple means of transportation, but also a "good partner" who understands you.
The through-channel panoramic screen can also realize a full-screen, collaborative, split-screen (Solo/Co-pilot/Individual) a variety of intelligent operation modes, one finger operation can click and slide, two-finger operation can achieve map function zoom freely, three-finger swipe can realize the interconnection between the screens, five fingers converge back to the main interface, and use smart hand gesture operation to open up the interconnection between the screen and the screen, the main driver and the co-driver.
L2+ level assisted driving, but also all series standard 2.0T
Nowadays, as a luxury brand that wants to impress the Z era, there is no strength and sincerity in intelligent driving.
The new car is equipped with the Lincoln Co-Pilot 360TM 2.0 Intelligent Driver Assistance System, which can achieve L2+ level intelligent driver assistance. After comparison, Yipinjun found that the Audi A4L, BMW 3 Series and Mercedes-Benz C-Class, in the 300,000-level products, are not equipped with the above functions. If you want it, please increase the price.
After entering a specific section of the road, the vehicle will actively prompt the driver to open this function, under the premise of ensuring that the driver looks at the road ahead, stabilize the car and keep the vehicle in the middle of the lane, which can greatly reduce the burden on the driver and make the journey more relaxed and comfortable. The iACC can realize automatic car following, lane centering assistance, with traffic sign recognition, intelligent speed limit assist and other functions, in addition to AEB and other anti-collision assistance functions to escort travel.
In addition, the fourth-generation Lincoln SYNC+ Intelligent Travel Interconnection System equipped with vehicle-road coordination functions equipped with front traffic signal information, green light prompt, green wave guidance, red light warning, forward traffic signs and other information is carried out to further ensure the safety of drivers and occupants and enhance the travel experience.
Like adventurers and aviators, Lincoln Z is particularly willing to give in power configuration. The 2.0T high-power engine is standard, with a high-efficiency 8-speed automatic transmission, which can bring 246 horsepower and 376 Nm maximum torque, while in the BBA it is either a 2.0 low power or a 1.5T engine, which will make you feel less open in comparison.
If the above configuration functions can not make you excited, Lincoln Z also prepared some "careful thinking" to impress you, such as 1.8 meters of huge welcome light blanket, 3 kinds of taillight welcome animation, 128 colors of atmosphere lights, 13 speakers of The Level advanced sound system, custom time and space secrets, etc., is simply a "social king" performance.
In addition to the above product strength advantages, Yipinjun believes that Lincoln Z's self-confidence also comes from the strong performance of the Chinese market in the past two years. According to the data, Lincoln's sales in China reached 91,621 units in 2021, an increase of 48% year-on-year. Among them, the annual sales of lincoln adventurers exceeded 50,000 units for the first time, which is the main model of the current Lincoln car. In 2020, Lincoln sold nearly 62,000 vehicles, up 32% year-on-year, setting a record for sales since entering China. Interestingly, these two years is the intensive release period of Lincoln's domestic models, in the product strategy (especially the power system) is the same, not special, almost all of the series are the strongest power of the same level, the most luxurious configuration, the highest cost performance, but in marketing, service, Lincoln Way gives users the best experience, this time Lincoln Z can be said to copy the successful experience of adventurers, aviators, and at the same time in terms of intelligence has achieved "cross-generation" evolution (such as the Dalian screen introduced above, L2+ level assisted driving, etc.), If you add the empowerment of "American luxury", Lincoln Z will naturally be full of confidence.
Some people say that the Cadillac CT5 and Volvo S60 will also become strong opponents of the Lincoln Z, for which we do not have to worry. If you look at it from the aspects of size, power, space, etc., they do have a fight. Especially considering that these two brands have large discounts in the terminal market, they can indeed attract many consumers who pay attention to cost performance. But don't ignore a point, the biggest highlight of the Lincoln Z is the 27-inch Dalian screen, which represents lincoln Z's surpassing in intelligent interconnection and even intelligent driving, which is what many young people value at present.
Overall, Lincoln Z has set a benchmark for appearance with a new design, and redefined the future experience scene of "wisdom" with intelligent technology, which is lincoln's most breakthrough product.