On the morning of the 11th, the Fifth Session of the 13th National People's Congress was closed.
At this year's two sessions, carbon peaking and carbon neutrality are still hot words, and many representatives and members have put forward proposals related to "double carbon". Yin Tongyue, deputy to the National People's Congress, secretary of the party committee and chairman of Chery Automobile Co., Ltd., 7 of the 13 proposals at this year's two sessions are closely related to "double carbon" and "new energy vehicles", and he has also repeatedly proposed the importance of the new energy economy to China's future development and the importance and necessity of the automotive industry's transformation to new energy.
Chery Automobile has embraced innovation with technology many years ago and devoted itself to the field of new energy, and one of the representative works is small ants. The first Little Ant was born in 2017 and is a miniature new energy vehicle produced by Chery.
The advent of Chery Ants has become a personalized case in the field of new energy vehicles. Don't look at its small size, but "all the organs", whether from the configuration, mileage or operation, it has achieved convenience, enough, and the price is friendly.
This series of advantages has allowed Xiao Ant to gain more than 250,000 users, and since its listing, it has been ranked first in the list of women in the pure electric car market, and the proportion of female users has reached 70%, so that Xiao Ant has won the title of "female protagonist's good girlfriend".
The premise of being a "female protagonist's good girlfriend" is to understand women's car purchase and car needs, taking the iteration version of the official listing in 2021 - small ant sweet powder model as an example. Just listening to this name makes people feel a sweet and fresh feeling.
The cute and flexible two-door four-seat design, the exquisite Easy-Entry electric adjustment seat, and various scene-based functions tailored for women have also made many female potential car buyers excited, saying "I love it"!
Small in size, but with a dynamic waistline. Chery Ant with newly upgraded cool wheels, hovering roof, round tail, angel eye headlights... Their fusion makes the entire body posture more dynamic and aesthetic.
In addition to the body has a variety of colors to choose from, the interior configuration of the little ant also shows a full sense of refinement, and is equipped with mobile phone wireless charging, panoramic canopy, PM2.5 air conditioning filter, air conditioning self-cleaning, self-ventilation function and high-grade leather seats. It is worth mentioning that the little ant also added a main driver makeup mirror. When you get in the car, put on your makeup, turn on the air conditioner and stereo, and listen to the fresh and beautiful music wafting out, the owner can experience the wonderful feeling of being in a fairytale world.
Petite in stature and new energy vehicles, "how to endurance" has become a problem that many potential car buyers want to know. The maximum endurance of small ants can reach 408km, whether it is picking up children to school in the school season, or shopping with girlfriends on holidays is not a problem. Car owners use "recharge once, travel for a week" to describe its excellent battery life performance.
At present, intelligence has become an important option when people buy a car, small ants are equipped with AN voice system, car owners can talk with this pink and fresh "little guy" at any time, wake up entertainment, map navigation, information services, air conditioning and other operations, one-click to open intelligent life. Through the T-BOX remote control system configured in the car, the owner can also realize convenient operations such as long-distance vehicle positioning, reservation charging, and turning on air conditioning.
Female car owners pay attention to the appearance and practicality of car purchase, but also pay attention to vehicle safety and car purchase price. In these two aspects, small ants also save a lot of car owners' worries. The all-aluminum body improves the safety of driving, and the vehicle warranty eliminates the worries of the owner; and the purchase tax is exempted, the cost of traveling for 100 kilometers under the new energy is as low as 5 yuan, and the single cost of car maintenance is only about 100 yuan.
There are many advantages of Chery Ants, and all the advantages are built around the four aspects of "shopping with me", "accompanying me to be happy", "making me trust" and "urging me to feel", and the Chery team calls them the four major emotional communication points. Rationality echoes sensibility, and the two support each other, which has achieved the proud results of chery small ants with more than 250,000 users.
In 2021, under the influence of many difficult factors such as the epidemic, the shortage of automotive chips, and the insufficient supply of spare parts, some car companies announced the suspension of production of new energy vehicles that had recently been listed, and at this time, the Chery team did not shout "stop" to the small ants, but overcame the cost growth caused by the rise in raw material prices, the reduction of the purchase subsidy standard for new energy vehicles and many other pressures, continued production, and firmly announced that "no price increases" were announced to the outside world.
Why hasn't production stopped? And why face the difficulties? The relevant person in charge of Chery Small Ants said that because of the expectations and love of consumers for small ants, it is also because Chery has a large enterprise responsibility. In difficult times, not giving up their dreams and not letting users down has become an undisputed necessity within Chery.
Born in Wuhu, Anhui Province, Chery has now become a resounding Chinese auto brand, and Wuhu, located at the confluence of the two rivers, has grown into a fast-growing modern hard-core city with the addition of more technological innovation enterprises.