iX3, iX, i4..., from last year to this year, BMW gave Xiaobian the deepest impression, that is, their pure electric models seem to be hanging, with Gatling machine gun-like intensive firepower listed and test drive, and then so coincidentally hit the Sales Crazy Outbreak of China's new energy vehicle market.
All these actions are now harvesting sweet fruits, and BMW has delivered beautiful results in 2021...
---- transformation without missing out on growth
According to the 2021 financial report proposed by the BMW Group, the BMW Group successfully completed various performance targets, and a number of financial indicators such as annual earnings, pre-tax income and net profit hit a record high:
1. A total of 2,521,514 vehicles were delivered worldwide, an increase of 8.4% year-on-year, of which new energy vehicles accounted for 13% of the total, reaching 328,314 vehicles;
2. The group's total revenue was 111.239 billion euros, an increase of 12.4% year-on-year;
3. The Group's pre-tax income was 16.06 billion euros, an increase of 207.5% year-on-year;
4. The group's net profit was 12.463 billion euros, an increase of 223.1% year-on-year;
5. Automotive revenue of 95.476 billion euros, an increase of 18.1% year-on-year;
6. The automotive business contributed 6.354 billion euros to free cash flow, an increase of 87.2% year-on-year.
In this regard, Chiptse, chairman of the BMW Group, said: "The business development in 2021 proves that the transformation of the BMW Group has achieved initial results. We adhere to the established strategy of delivering the right product to the market at the right time. For the BMW Group, transformation and good financial performance go hand in hand. ”
The growth of the company is also indispensable to the investment in the future - in order to provide a scientific and technological impetus for the transformation of the company, the BMW Group's total investment in research and development reached 6.299 billion euros in 2021, an increase of 10.7% over the previous year. R&D investment in 2021 will be mainly in areas related to new vehicle architectures and electric product offensives, as well as digital products and autonomous driving research and development.
In addition to the automotive business, bmw group financial services revenue also increased by 9.4% year-on-year in 2021. Revenue from the motorcycle business increased by 20.3 percent to EUR 2,748 million.
At a time when the COVID-19 pandemic is raging around the world, it is indeed not easy for the BMW Group to achieve such a good result. There are many reasons for this, the most exciting for the editor, when the strong attack of the push i product shows the BMW Group's forward-looking vision for the future and promotes the strategy.
BMW has said that it will launch 26 new models in China in 2022, and I believe that the next is more interesting...
Come all come, don't you like it?