People's Daily Tokyo, March 11 (Wu Ying) The Beijing Winter Paralympic Games are in full swing, and the cute image of the mascot "Snow Rongrong" has once again circled fans. The red "snow melting" conveys the joy, warmth and brightness of the Winter Paralympic Games on and off the field and between games. Following the Beijing Winter Olympics mascot "Ice Pier" in Japan, "Snow Rongrong" also received the attention of the Japanese media and the love of the Japanese people.
Image source: Screenshot of the Report of the Japan Broadcasting Association (NHK) Television Station "Snow Rongrong"
When the Japan Broadcasting Association (NHK) television station reported on the Beijing Winter Paralympic Games, it paid special attention to the design concept of the mascot "Snow Rongrong", and introduced the design idea to the Japanese people that originated from the big red lanterns of the Chinese New Year, and the red was a beautiful reunion, praising the "Snow Rongrong" looking quite cute. Japanese photographer Tetsuichi Utsunomiya commented that the selection of "Snow Rongrong" as a mascot is epoch-making, and the simple design of the face is very playful. Utsunomiya Tetsuichi, who is familiar with the mascots of international sports events, said that the design of "Snow Rongrong" vividly presents traditional culture with a modern look, which is very flexible and interesting.
Jiang Yufan, one of the designers of "Snow Rongrong", was interviewed by Yomiuri Shimbun. Image source: Network screenshot
The story behind the birth of "Snow Rongrong" was also concerned by the Japanese media, and during the Winter Paralympic Games, "Yomiuri Shimbun" interviewed Jiang Yufan, one of the designers of "Snow Rongrong". The jilin art college product design student detailed the traditional Chinese elements and design culture contained in "Snow Rongrong", hoping that "Snow Rongrong" can convey courage to the world in the process of the Winter Paralympic Games and the mascot "Ice Pier".
A reporter from the Asahi Shimbun photographed the purchase of a long queue in front of the Winter Olympics franchise store. Image source: Network screenshot
The Reporter of the Asahi Shimbun witnessed the hot scene of the people queuing up to buy "Snow Rongrong" in the official licensed commodity retail store of the main media center in the closed loop of the Winter Olympic Games before the opening. The reporter saw that the shelves in the store were filled with 20-centimeter-high "snow rongrong" plush toys, and there were more than 50 people queuing outside the store. After about an hour and a half of queuing, Japanese reporters entered the store to buy and predicted that the popularity of "Snow Rongrong" would be even higher.
Japanese netizens drew the Beijing Winter Paralympic mascot "Snow Rongrong" and the Tokyo Paralympic mascot Miraitowa robot. Image source: Network screenshot
Japanese netizens not only love the "ice pier", but also become a fan of "snow melting". At the opening ceremony of the Beijing Winter Paralympic Games, 4 cute "Snow Rongrong" slid into the scene, and as the Chinese team entered, the "Snow Rongrong" circled around the Chinese team. Some Japanese netizens left messages praising the balance ability of "Snow Rongrong" is really fantastic, as super cute as "Ice Pier"; some Japanese netizens hope that "Snow Rongrong" can light up their dreams and inspire Paralympic athletes to move forward; and Some Japanese netizens have drawn "Snow Rongrong" and the Tokyo Paralympic Mascot Miraitowa robot to jointly bless the Beijing Winter Paralympic Games.