Although 2022 has just begun, the competition in the mobile phone industry has not cooled down a bit. The victory of the Xiaomi 12 series coupled with the strong attack of brands such as OnePlus and IQOO can obviously see the fierceness of the market this year from the beginning of the year.
On the other hand, in the case of intensified competition in domestic mobile phones, Apple's iPhone 13 also won the first sales in the domestic market for six consecutive weeks. It is not difficult to see that Huawei's decline in the mobile phone market has given other manufacturers the opportunity to develop.
Kirin chips with one less, domestic manufacturers began to exert force
Since the supply of Kirin chips has stopped, the Kirin chips on the market now use one less. According to the ranking of the mobile phone market in 2021, Huawei has already fallen out of the top five in China, replaced by mainstream manufacturers such as Xiaomi, OV, Glory and Apple, which inevitably makes us feel sorry for it.
However, it is worth mentioning that although domestic manufacturers such as Xiaomi, OV and Glory have taken over some markets, most of them are low-end products, and the high-end markets that are vacant from Huawei's Mate and P series are basically taken over by Apple. So from this point of view, xiaomi, OV and other domestic manufacturers still have a long way to go in the high-end market.
But in addition to Apple, a foreign brand, there is actually an international giant that is eyeing the current domestic market and has even begun to re-prepare for the domestic market.
Huawei crisis
The collapse in sales of Huawei smartphones in 2021 is due to the fact that there is a reason. The biggest reason is the sanctions from the "Entity List" of the United States. From the arrest of Meng Wanzhou in Canada, it can be seen that the United States has been planning for a long time.
Because of the rapid development of China's science and technology, it is afraid of threatening its status as the only superpower, so the United States starts with technology to suppress and sanction Huawei, restricting companies that manufacture chips in the United States from providing chips for Huawei, resulting in Huawei's corelessness.
This situation directly led to a decrease in Huawei's smartphone shipments, causing Huawei's sales volume to plummet in 2021.
Samsung measures
The plunge in Huawei's sales may be an opportunity for other smartphone companies. Among these other smartphone companies is Samsung, South Korea's leading smartphone industry. In recent years, Huawei has developed rapidly in smart phones, and its mobile phone sales targets have expanded to all over the world, seizing the market share of Samsung, Apple and other once the world's leading smartphone leaders.
Judging from the current situation, Samsung does intend to break into the Chinese market again, after all, the Chinese market is a huge cake with a consumer scale that other countries cannot match.
Today, Huawei is in a deep predicament, which is a rare opportunity for Samsung. Because of the reduction in mobile phone shipments, Huawei's vacated market share has greatly increased, and the current development of high-end mobile phones in the mainland has not yet been full, coupled with the high price of Apple mobile phones, the cost performance is not very high, resulting in the market for high-end mobile phones in the mainland is in a state of short supply.
Samsung's entry into the Chinese market at this time is indeed a smart approach. It is reported that Samsung has carried out price reduction sales for its own high-end mobile phones. At the same time, Samsung has also set up a sales team for the Chinese market, intending to study and segment The consumer groups in China.