As of March 10, most of the domestic car companies Geely Automobile, Great Wall Motor, BYD Automobile, Chery Automobile, etc. have announced the February sales express, but Changan Automobile has not announced the sales express report for a long time, but we can find some clues through the market segment sales rankings released by third-party institutions.
In the February SUV sales list, we checked that the sales volume of Changan CS75 PLUS was 12297 vehicles, ranking 15th, everyone knows that Changan CS75 PLUS sales can be ranked in the top three before, and it is normal to have monthly sales of more than 30,000 vehicles, and the sales in February are too bad!
Look at the Changan CS55 PLUS sales of 5013 vehicles, ranking 36th, before it was also a model that fought side by side with Changan CS75 PLUS, sales fell more fiercely in February, just over 5000 vehicles, not the general sales dismal.
Changan CS35 PLUS sales of 1510 vehicles, ranking 101st, Changan CS35 PLUS has a very poor sense of existence.
Changan CS series is also the old system, sales high and low and there is nothing terrible, the terrible thing is that Changan does not dare to face itself, afraid of sales decline, no sales do not dare to announce sales, paper can never wrap the fire, sales is not a confidential event, such as the media to pull out the sales, it is better to take the initiative to announce, more bright and clear, everyone says is not it?
The Changan UNI series is also tragic, changan UNI-T sales of 3758 vehicles, ranking 48th, Andan UNI-K sales of 4038 units, ranked 47th. The plunge in sales of The Changan UNI series is completely the evil result of Changan Automobile's own planting, Changan UNI-T was listed as an engine power virtual meter, but Changan Automobile did not admit it, and as of now users have not received any explanations and statements.
Changan UNI-K is more bad in nature, pre-marketing publicity has automatic driving, automatic parking, light show functions, users buy the car but does not have these three functions, at present, users are concentrating on complaints. With the increase in the number of complaints about the two vehicles, word of mouth will inevitably collapse, and it is normal for sales to plummet.
Written in the end: Changan CS75 PLUS and Changan UNI-K ushered in a new facelift this year, the change is to optimize the problems that existed before, so that the new product can impress consumers more, this time to Give Changan Automobile a wake-up call, do not exaggerate the publicity, to start from the user fundamentally, so as to continue to go.