Oil prices have risen sharply, and the advantages of electric vehicles have emerged. However, it is not a good time to change to electric vehicles now, because of the price increase.
On March 10, Tesla China's official website showed that the model 3 high-performance version and model Y long-lasting and high-performance version have increased in price, and the price has been raised by 10,000 yuan.
In fact, the price increase of Tesla vehicles in 2021 seems to have launched a starting gun for the price increase of new energy vehicles. Subsequently, new energy models under the brands of Weilai, Xiaopeng, Nezha, GAC Aean, SAIC Extraordinary, BYD, Great Wall Euler, SAIC-GM-Wuling, Volkswagen, Zero Run, Extreme Krypton, Geometry, Ford, WM, saic Motor Roewe and other brands have announced price increases.
According to industry analysis, the latest wave of price increases is partly due to the continuous tightening of the supply chain, the lack of cores, lack of batteries and other issues caused by the cost of rising, on the other hand, the reason may be related to the decline of new energy subsidy policies.
Tesla once again ushered in price increases
There are orders for riders to resell before the price increases
According to Tesla's official website in China, the price of the Model 3 high-performance version has been adjusted to 349,900 yuan, an increase of 10,000 yuan from the original 339,900 yuan; the price of the Model Y long-endurance and high-performance version is 357,900 yuan and 397,900 yuan, respectively, an increase of 10,000 yuan over the previous 347,900 yuan and 387,900 yuan.
Screenshot source: Tesla China official website
Prior to this, Tesla had already carried out a wave of price increases in November last year, and at the end of December, Tesla raised the price of the model 3 and model Y entry-level models by 10,000 yuan and 21,000 yuan respectively on the official website, and the adjusted prices were 265,700 yuan and 301,800 yuan, respectively.
Some analysts believe that Tesla Model Y directly raised the price to more than 300,000 yuan and gave up enjoying state subsidies, which is an unusual performance. You know, in order to enjoy new energy subsidies, Model Y once reduced the price from more than 300,000 yuan to less than 300,000 yuan.
In the Tesla car circle, there are a large number of posts that resell pre-price orders, 235,900 Model 3 orders, and the transfer price is generally around 10,000 yuan. Due to the excessive price increase, a large number of users choose to "wait and see". Some netizens believe that "in the current state of Tesla order saturation, increasing the price of vehicles is already suggesting that consumers should not buy Tesla at this stage." When Tesla's production capacity has climbed sharply and the order volume has been digested almost, the price will be reduced. There are also netizens who offer suggestions, saying that they can first pay the deposit in line, anyway, the booking cycle is 10 weeks to 12 weeks, while waiting for the car, while waiting for the price reduction, when the car is picked up, "more refund less do not make up."
At the same time, according to the Financial Associated Press, Tesla's official website in the United States shows that the price of the Model Y long-endurance version has been raised by $1,000 to $59,990, and the price of the Model Y high-performance version has been raised by $1,000 to $64,990.
New energy vehicles are rising in price
Some car companies announced that they would stop taking orders
The recent price increase in new energy vehicles began at the end of last year. In the near stage of the time node of subsidy decline, some car companies have announced that they will increase the price of their new energy models. Up to now, nearly 20 new energy vehicle companies have released price increase news.
GAC Aeon also made price adjustments for its products since January 1, and the price of the 2022 Aion LX has increased by 7,000 yuan compared with the old model, and the entry version of AION S Plus 70 has increased by 5,200 yuan. Since January 1, Nezha Automobile has raised the official manufacturer guidance price of its Nezha U and Nezha V. Among them, some models of Nezha U were raised by 3000 to 5000 yuan, and some models of Nezha V were raised by 2000 yuan.
The starting price of the YOU version of Extreme Kr Auto Extreme Kr 001 has been raised by 8,000 yuan to 368,000 yuan from January 1. Xiaopeng Automobile has raised the price of its products since January 11, with an increase of 4300 to 5900 yuan. Among them, the flagship sedan Xiaopeng P7 rose by 4300 ~ 5900 yuan, the Xiaopeng G3i rose by 4800 ~ 5400 yuan, and the Xiaopeng P5 rose by 4800 ~ 5400 yuan.
Extreme Kr 001. Image source: Visual China
In addition, bydir, Feifan Automobile, SAIC-GM-Wuling, SAIC Roewe and other new energy vehicle companies have raised prices. In this regard, some car companies are overwhelmed even if the price increases, and even stop receiving orders for some "loss-making" models.
In late February, Euler's two main models, the White Cat and the Black Cat, announced that they would stop taking orders. The cessation of orders by Euler is precisely to take into account the impact of the sharp rise in raw material prices, taking the black cat as an example, and its sale of one car is a loss of more than 10,000 yuan for the company. This is not the problem of Euler's family, geometric kung fu cattle, Changan BenBEN EV and other small electric vehicles are facing the situation of "selling a loss", based on this, these models have also been exposed to consumers for up to 4 to 5 months can not pick up the car.
Subsidies decline and costs rise
The situation is difficult to change in the short term
Judging from this wave of new energy vehicle price increases, the price increase of some models and the amplitude of subsidy decline are exactly the same, and the price increase of many other models is also slightly floating around the amount of subsidy decline, and some models have a price increase that is much higher than the amount of slope. Among a number of car companies that announced price increases, the official reasons for the price increases were basically locked in the decline of new energy subsidies and the rise in raw material costs.
On December 31 last year, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the National Development and Reform Commission issued the Notice on the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles in 2022, which clearly stated that the current technical indicator system framework and threshold requirements for purchase subsidies will remain unchanged in 2022, but the subsidy standards for new energy vehicles will decline by 30% on the basis of 2021. Among them, the subsidy amount of pure electric passenger car driving range between 300km and 400km is reduced by 3900 yuan, the subsidy amount with a driving mileage of more than 400km is reduced by 5400 yuan, and the subsidy amount of plug-in hybrid (including range extender) is reduced by 2000 yuan.
On March 7, the price of important raw materials for new energy vehicles hit a record high. The average price of battery-grade lithium carbonate reached 502,500 yuan / ton, and LME aluminum broke through 4,020 US dollars / ton, setting a new record high.
On March 8 alone, the price of the Lun nickel futures contract rose from 50,000 US dollars / ton to a maximum of more than 100,000 US dollars / ton (about 630,000 yuan / ton). Although yesterday evening, LME scrapped the March 8 Lun nickel futures trading, but on March 7, Lun nickel also rose from nearly 30,000 US dollars / ton to more than 50,000 US dollars / ton at the close (about 320,000 yuan / ton).
Tianfeng Securities said that in the case of a nickel price of 50,000 US dollars / ton, the cost of Model3 (76.8 kWh) bicycles increased by 10,500 yuan, Xiaopeng P7 (80.87 kWh) rose by 11,000 yuan, and Weilai EC6 (70 kWh electricity) rose by 0.95 million yuan, and the cost of bicycles in these three models rose by about 10,000 yuan.
Image source: Daily Economic News Zheng Derui photo (per infographic)
Guotai Junan Securities expects that as the price of raw materials continues to rise, the cost of power batteries has risen beyond the pressure range of battery companies, the cost pressure is huge, and the shortage of some raw materials is expected to be difficult to alleviate significantly in 2022, and battery companies will continue to be under pressure in the short term.
In addition to the rising cost of power batteries, the price increase caused by the lack of cores is also an important factor in driving up the cost of new energy vehicles. At present, the predictions of when the chip shortage will end are different, but it is basically believed that the impact of chip shortage in 2022 will continue for some time. Under the premise of no "black swan event", the lack of core crisis is likely to be completely resolved until 2023.
Edited by | Wang Yuelong du Hengfeng
Proofreading | Cheng Peng
Daily Economic News Integrated Tesla official website, China Automotive News, Red Star Capital Bureau, Financial Associated Press, etc
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