Mentioned that the most common luxury brands in the domestic market are Mercedes-Benz, BMW, and Audi, with the rejuvenation of BBA models and the price of exploration, they have gained many young fans, and have gradually got rid of the consumer cognition of "cars only opened by upstarts". Watching the BBA get better and better, other luxury brands can't hold back, lincoln is one of them.
In 2014, after Lincoln was introduced to China as an importer, its sales volume always lagged behind competitors such as the BBA. Until 2020, Lincoln opened the attempt to localization, the first product adventurer aimed at the market segment of compact SUVs with large market demand, and seized the pain points of the Chinese people with accurate positioning, appropriate price and better than the same level of configuration. The mid- and large-sized SUV pilots that followed also achieved good results.
In 2020, Lincoln achieved sales of 61,761 units with the Adventurer and Aviator models, an increase of 32% year-on-year. In 2021, Lincoln added Navigator, with a total of 91,000 units sold in the three models, an increase of 48.3% year-on-year.
At the same time that Lincoln's three SUVs are selling well, consumers can't help but ask: When will there be a sedan? Finally, the Lincoln Z achieved localization in a thousand calls, and the goal was directed at the BMW 5 Series.
So, as a mid-size car, does the Lincoln Z have the strength to compete with the mid-size BMW 5 Series? As the saying goes, there is no harm without contrast, so let's take a look at it together.
1, the appearance of the atmosphere, the details are luxurious
For consumers in this segment, the first thing to look at is the face that the vehicle gives to the owner. BMW's brand power needless to say, Lincoln's brand is also hard enough, even if it is a draw.
In terms of appearance, whether it is bmw 5 series or Lincoln Z, it highlights the atmosphere and luxury. However, Lincoln Z, as the successor of Lincoln MKZ, adopts a new design style as a whole, and considers the aesthetic needs of consumers more thoughtfully, providing two styles of i cool and i enjoy two styles of appearance, with obvious differences in details such as grille, rim, side air intake decoration and body trim style.
In terms of level, the BMW 5 Series belongs to medium and large cars, and the domestic ones are all extended wheelbase versions, and the natural body size and wheelbase are better than the Lincoln Z. However, the wheelbase of the Lincoln Z has reached 2930mm, which is longer than the wheelbase of the conventional mid-size car, and even if it is only 1 fist shorter than the BMW 5 Series extended wheelbase version, the impact on the interior space is not large.
Entering the Lincoln Z car, the most eye-catching is the 12.3-inch + 27-inch through-view panoramic screen, which alone is better than most models in the same class. In contrast, the BMW 5 Series' 12.3-inch central touch LCD screen is eclipsed. In addition, the large screen of Lincoln Z can also realize a full or independent split-screen content display to enhance the driving experience of the main and co-pilots.
In addition, Lincoln Z also spares no effort in luxury creation, such as 1.8 meters of huge welcome blanket, 3 kinds of taillight welcome animation, panoramic large-screen animation in the car, 7 kinds of flavor of the car fragrance, 128 colors of atmosphere lights, it can be said that luxury has been integrated into the blood.
2. Support FOTA upgrade, full of technology
In the era of intelligence, more than 100,000 independent brands of the car machine system has been praised, Lincoln Z as the brand's first car, the cockpit is to advocate intelligence and fun, for this must give life to the panoramic screen.
Relying on the new Lincoln Nebula human-computer interactive interface and the fourth-generation Lincoln SYNC+ Intelligent Travel Interconnection System, intelligent AI voice interaction, intelligent navigation, in-vehicle entertainment ecology and car-home interconnection and other functions can be presented through the panoramic screen, truly bringing a new technological experience to car owners.
In addition, Lincoln Z has the same source as the new energy model intelligent network architecture, can support FOTA (Firmware Over-The-Air) vehicle firmware online upgrade, and because of the ab backup system, no need for the owner to intervene in the operation, it can achieve regular automatic updates, so that the vehicle functions and performance are always up to date.
It is worth mentioning that lincoln Z's in-car camera can not only monitor the fatigue of the driving process, but also realize the exclusive ID of the brush face login, after entering, the owner can enter the car by simply brushing the face to achieve automatic seat adjustment, and play music according to the owner's preference.
3, power, safety is not ambiguous, are high matching
Of course, consumers can not be blinded by appearances when purchasing vehicles, in the author's view, luxury and technology are important, but it is still necessary to rationally return to the vehicle itself: how is the power? Is it safe enough?
The Lincoln Z series is equipped with a 2.0T high-power engine as standard, matched by an 8AT automatic transmission, which can output a maximum power of 181 kW, a peak torque of 376 N·m, and achieve 6.8 seconds of zero hundred acceleration. Compared with the BMW 5 Series high-power version, the two zero hundred acceleration is comparable, Lincoln Z's power is 4kW lower, but the torque is 26 N·m higher; compared with the BMW 5 Series low-power version, Lincoln Z's book data is much better, and the zero hundred acceleration time is also nearly 2 seconds faster.
In fact, for the author, this gap in power is irrelevant, after all, not every car owner is so pursuing the ultimate of power. But in terms of security, it cannot be ambiguous.
The BMW 5 Series was awarded Five-Star Safety in the Euro NCAP Crash Test. Although lincoln Z does not currently have a C-NCAP collision score, it can be referred to the results of its predecessor Lincoln MKZ. It is understood that Lincoln MKZ achieved TOP SAFETY PICK+ results in the crash test of the American Highway Safety Insurance Association. In this regard, it can be said that the two cars are on par.
However, in terms of active safety configuration, the Lincoln Z is particularly realistic compared to the BMW 5 Series. In terms of the four commonly used active safety configurations of parallel assist, lane departure warning system, lane keeping assist system, and road traffic sign recognition, lincoln Z has achieved standard equipment in more than 270,000 models, and if you want to get these configurations on the BMW 5 Series, the price will rise to the range of 550,000.
Summary: From the localization of the three SUVs to seize the domestic market in two years, to the launch of the mid-size sedan Lincoln Z, it can be seen that Lincoln's layout in the domestic market adopts a steady and steady route. Combined with lincoln Z's technology, power, safety and pricing range of 25.50-34.20 million yuan, it is more sincere than the same level of models. We have reason to believe that lincoln Z as Lincoln's first domestic car, this misplaced competitive pricing strategy, will undoubtedly harvest more sales.