Over the past year, the BMW Group has delivered more than 2.52 million vehicles worldwide. Among them, the BMW brand reached a new high, reaching 2.21 million units, an increase of 9 percentage points year-on-year, pushing Mercedes-Benz to lead the global luxury car brand. In the Chinese market, the BMW Group can sell about 846,000 units a year. BMW cars are household names in our country, but there are not many people who really know the boss behind BMW.
Covant is a famous German family, one of the richest in the world, and it is this family that controls the BMW Group. Two members of the family are on the Forbes rich list, Suzanne Kraten (worth $27.7 billion) and Steffen Corvante ($21.6 billion), and the family's apparent assets are more than 310 billion yuan. The low-key is implemented in the education of every member of the family, and it is precisely because it is too low-key that many people lack understanding of the family. Here's a quick look at Germany's richest family: Quandt Chinese the Corvante, also translated as Quandt.
When it comes to the story of the BMW family, it starts with the Emile. In the mid-1860s, at the age of sixteen, Emile apprenticed to a textile factory in a small town on the outskirts of Berlin, Germany, where he worked diligently and cleverly from a modest worker to a manager and married the daughter of a factory manager, and became involved in the management of the company. Three years later, Emile and his brothers pooled their money to buy the factory, thus starting the family's entrepreneurial journey. Under their management, the business is thriving, with three textile mills. Gunter is the second generation of the family's successor, he not only inherited his father's business acumen but also is more adept at learning, with advanced thinking. Günte, who has a unique eye on the battery industry, has stepped into a new field through acquisitions, which is an important turning point in the development process of the family business.
In the 1950s, the family ushered in the third generation of the head of the family, Herbert, and continued the story of the family business's transition to heavy industry. Herbert, who had just taken over at the time, noticed that the automotive field was about to rise, first increasing the family's stake in Daimler-Benz, and then looking for potential car companies like his father to prepare for the transformation. Herbert noticed the loss-making Bavarian car factory (the predecessor of the BMW Group) and decided to buy it. At that time, the family members were not very optimistic about BMW, and he did not hesitate to invest all his assets on this company. Herbert's step turned out to be the right one, and bmw's rise paid off handsomely for the entire family, gradually developing into one of Germany's most successful car and motorcycle manufacturers.
After the 1980s, the family entered the fourth generation, Suzanne Kraten and Steffen Corvant siblings inherited the shares of BMW and silently invested in many enterprises in different industries, bmw's daily work was handled by professional managers, and the family members could enjoy it. Suzanne once said: "My father taught it to us, that is, the owner of the company, there is no need to take care of everything." Some things are best done by a third party. ”
According to the "Fortune Global 500 Companies" list released by Fortune Magazine, the BMW Group ranks 54th, with annual revenue of 112.794 billion US dollars (equivalent to about 712 billion yuan) and more than 120,000 employees worldwide. It has three brands of BMW, MINI and Rolls-Royce, and its sales network covers more than 140 countries and regions.