The capitalist's point of view is completely different from yours, you feel that the cost of domestic production will fall when the price is reduced, but you also do not want to think about why the capitalists should go to great lengths to introduce domestic production if they are not for more profits.
Is the imported car selling uncomfortable, imported X5 no sales?
BMW racked its brains to take away the other 25% of the equity, in fact, in order to pave the way for more high-end cars to be domestically produced in the future, after all, every time bmw brilliance products are sold in the future, BMW can take more profits.
In other words, people have used so much energy to design a new BMW X5 extended version, giving you a bigger horsepower engine, giving you more space, and finally selling you at a reduced price.
I think BMW's money-making thinking is fine, but some people have problems with their wallets.
Originally BMW X5 is not a difficult car to sell, in the era of imported cars, even if it is not lengthened, even if the power is not large enough, it is also the first echelon product in the absolute sense of all luxury car camps, and there is only one purpose for domestic production, BMW wants to get more sales and greater profits through changes after lengthening.
Some people say that if the BMW X5 does not reduce the price domestically, it will continue to buy the BMW X5.
I'm sorry that you are angry, because the imported BMW X5 is also BMW's own, and someone will always look at the BMW X5 after the lengthening of the Chinese product, so whether you buy the imported X5 or the domestic X5, it is actually a negation of Audi, Mercedes-Benz, and Volvo.
From the perspective of business operation, BMW can not give up more profits from a lot of effort, and from the current changes, BMW X5 domestic products are relatively outstanding, even if you do not buy, someone will always buy.
Because the same price to buy a larger size, more space, more configuration and stronger power of the domestic BMW X5, this is a very pleasant thing.
There will be no people who are superstitious about the quality of imported BMW than domestic BMW, in fact, from the current process standards, the quality of domestic BMW is not worse than imported, and even the quality of some domestic cars is better than that of imported cars, the myth of German manufacturing collapsed as early as a few years ago, without any advantages.
Also, have you forgotten how the price of the 5 Series is played?
The entry price of the imported 5 series is 423,900, while the starting price of the 5 series produced by BMW Brilliance is 428,900, which is to say that the price of the two entry-level models is 5,000 yuan more expensive than that of the imported 5 series.
Of course, the two models have a certain configuration and size gap, but this is not the reason for the similar price, after all, I always believe that imported cars across the ocean and pay a lot of tariffs, the cost must be higher than domestic.
Moreover, from the analysis of the price gap between the 5 series imports and domestic production, in fact, there is no essential difference between the two models.
This talks about what I just talked about, in fact, BMW does not care whether you have an opinion, if you have an opinion on the domestic pricing, you go to buy imports, anyway, imports will follow up with the change and the price will not change.
When the 5 series is domestic, it is also a bunch of people complaining about the high price, and today is not honestly buying domestic?
Enterprises only encounter a situation will reduce prices, that is, when the product is unsalable, the price will be reduced, and the essence of the price reduction is to lose profits and dump goods, after all, the price reduction can only drive sales.
At present, there is already an answer, a large number of users recognize the excellence and strength of BMW X5 domestic production, which is also doomed to this car has a strong attraction, so the car after the domestic production, the probability will not be reduced.
Because someone will buy it, and someone will buy it competitively, so why should BMW give up the profits in hand?