Since price increases are something that all companies are forced to do, everyone should realize that as electric vehicles become more and more mature, future subsidies will inevitably decline, and followed by a gradual increase in the cost of purchase.
So I suggest that people who have electric vehicles or car purchase needs must start early.
At the beginning of this year, all enterprises are doing one thing: in the face of the two major pressures of subsidy decline and cost increase, new energy products that were once manufactured and sold at low cost have been forced to raise prices this year.
From the current market reaction, in the face of the market situation of collective price increases, the reaction of consumers is actually very subtle, regrettably did not start in advance, put to buy a car today to add at least 10% of the budget, even if regret for a long time, but there is no hesitation when swiping the card to place an order.
To illustrate that consumption is becoming more and more rational, even after the price increase, there are still a large number of consumers who feel that the price of new energy vehicles after the price increase is still within a reasonable range.
Different brands and different models have different price increases, basically the increase is about 10,000 yuan. For example, Volkswagen, Tesla, BYD, Euler and other mainstream brands of hot models, but from the current visit to dealers to get the news that the terminal heat of these brands has not decreased.
The reason is that although the cost has risen, companies have also introduced some corresponding policies to weaken the consumer sentiment after the price increase.
For example, Euler has made targeted adjustments to the good cat car, and in the eyes of users, this wave of adjustment is very sincere, although the price has risen, but the rich configuration has enhanced the core competitiveness of the vehicle.
The guidance price of the Euler Good Cat 400km standard endurance Athena model before the price increase of 2021 is 123,900, and the guidance price of the 2022 Euler Good Cat 400km standard endurance premium model is 131,900.
Indeed, the price has increased by 8,000 yuan, but the configuration has been enriched a lot.
The new model has added an electric induction trunk, steering wheel heating, co-pilot electric seat, seat ventilation, USB/Type-C interface, although the active brake, lane keeping and other driver assistance configurations have been removed, but in general, it is the greatest sincerity to the user.
Previously, industry insiders have analyzed that the production cost of such electric vehicles in the early 100,000s has risen by more than 10,000 yuan in the past year, and the enterprise users with a price increase of less than 10,000 are still considering.
From the core value point of view, Euler good cat to cope with the pressure of forced price increases is to choose to amplify the configuration advantage, and transfer the sales pressure, a part of the configuration to the "optional package" sales method, so that users have more choice of configuration.
The development trend of the industry must be that after the heat of the new energy market is gradually increased, the subsidies for new energy vehicles can be speculated that in the future, the future subsidies will also slide, and even the subsidies for the purchase tax will be cancelled with the increase in heat.
Rational analysis, if the product strength of new energy vehicles is already excellent enough, and in some scenarios is enough to replace or even surpass fuel vehicles, then the earlier you start with new energy, the better choice.
Or take Euler Good Cat as an example, its sales last year exceeded 50,000 units, not based on cost-effective competitiveness in the more high-end electric vehicle market, this car with excellent design, new travel life, good endurance and proud intelligent performance.
Although the good cat has experienced a wave of price increases, in fact, the current good cat is still worth starting, after all, its product power has not weakened, and in all the electric vehicle prices are forced to rise in the environment, the good cat still has a strong purchasability in the new price series.
This year's new energy market share is likely to reach the order of 5 million, although the subsidy has declined, but the sales volume will have a large increase, which shows that the competitiveness of the mainstream domestic new energy brand has been greatly enhanced, and the brand, marketing, user cognition and the attractiveness of the product itself have made a huge leap.
For users, even if the price increase is worth starting, which is not a bad thing for the entire new energy market.