On March 9, Beijing time, Apple held its annual spring conference!
Generally speaking, the spring conference does not have much attention, the only thing worth paying attention to is what color phone Apple has launched, and that's all!
At the conference, Apple launched a "green" color version for the iPhone 13 Pro and Max, and a green version for the iPhone 13 and mini.
After the end of the conference, it also unsurprisingly appeared on the domestic hot search list, but it was also unsurprisingly overturned, because there were two points that netizens complained about!
First, recently A shares have been green again, people can not bear any green, the result of Apple launched a green mobile phone! Netizens said, don't mention the word "green" to me, isn't this the fund green?
Second, Apple has chosen to side with Ukraine in the recent international situation and has certain sanctions against Russia. The phone is no longer sold in Russia, and some features have been deactivated. Netizens said that they did not dare to buy, afraid of being sanctioned, and the mobile phone became a brick!
The Internet continues to spread the news that the Apple mobile phone has fired the Russian earth ball, and Russia cannot be found on the map of the Apple mobile phone.
In the comment area, netizens launched a fierce discussion on whether Apple mobile phones sanction Russia, in any case, Apple mobile phones did not wash away the suspicion of participating in sanctions against Russia. Apple doesn't seem to bother to explain it to Chinese consumers.
Because Apple encountered many similar situations, as early as 2020, Huawei was jointly suppressed by foreign countries, and a domestic company took advantage of the trend to issue an announcement that the purchase of Huawei mobile phone subsidies was 1,000 yuan and the performance of the purchase of Apple mobile phones was reduced.
This attracted a lot of attention at the time, and many companies have imitated this practice since then. At that time, the attitude of the Chinese people towards Apple was similar to that of Apple now.
But the result? Apple has won a considerable market share of Huawei mobile phones, and although domestic mobile phone brands have good results in the field of high-end machines, they have never been able to cross the apple mountain.
It is precisely because of the opportunity to give domestic mobile phone manufacturers can not grasp the reason, Apple also has the confidence not to respond to any questions!
Why are domestic high-end mobile phones still not competitors of Apple mobile phones?
In my personal opinion, this has to do with cultural differences. Apple knows that its core competitiveness is technology, and it will constantly update its technology. Although every update will be complained about by netizens, it has been deepening its own moat.
How do domestic mobile phone manufacturers do? They're thinking about how to stack the most configured parts for their phones and use data to beat up competitors.
What is even more bizarre is that domestic mobile phone manufacturers will invest in some running software, and after the mobile phone is produced, it will run a high score on the running score software invested by itself, and then use this high score as a gimmick to market.
But the reality is very harsh, because you will find that after you put together a bunch of highly configured parts, you still can't reach the iPhone where all the data is hanging.
For the simplest example, from the iPhone 6S to the iPhone 12 Apple phone camera pixels have always been 12 million pixels, also jokingly called this "ancestral 12 million pixels". Even if Apple's mobile phone has only 12 million pixels, the photos taken are not inferior to those that claim to have 100 million pixels.
Is this the pixel of Apple's mobile phone camera under-reported, or the domestic mobile phone over-reported?
In short, the current domestic high-end machine market still gives people a relatively impetuous feeling, only know from some appearance and small applications to work hard, but rarely they from the more important systems and chips to get a major breakthrough. This is also the reason why Apple mobile phones can gain a firm foothold in China.
Of course, Apple is not without weaknesses. Apple's biggest weakness is its origin. With the uncertainty of the international situation, Apple will inevitably do something that conflicts with the emotions of mainland consumers.
There will be many similar conflicts in the future, and if domestic mobile phone manufacturers can fill this psychological cognition of consumers with the trend, there is still a chance.
As Professor Zheng Qiang said: "Why can Japan's Toyota motor sell well all over the world?" Because Japanese consumers are willing to buy domestic products no matter what, only when domestic companies make money can they make more cattle research and development, so that they can sell well all over the world. ”
Mainland consumers are actually not unable to support domestic production, but because the marketing methods of domestic mobile phone manufacturers are disgusting. People had to spend money to buy a domestic product, and as a result, they crashed or their mobile phones were hot after a period of time, which was completely inconsistent with what they advertised, and eventually people had to choose Apple.
Finally, I hope that domestic mobile phones can calm down and make mobile phones in a down-to-earth manner, and no longer use "machine sea tactics" to encircle and suppress Apple, so that they will always be led by Apple's nose.
For domestic mobile phone manufacturers, the opportunity has always been there, just see if you can grasp it!
This is the best of times, but also a worst of times, with the integration of capital thinking and innovative models, the whole world is your stage!
In the new business world, there are no eliminated industries, only eliminated products and outdated business models, and all commercial competition in the future will focus on product innovation and model innovation.
A company or a boss, if the shortage of innovation ability is doomed to lose in advance, remember that there is no innovation, where there is imagination!