Since the annual sales of 2021 were overtaken by Geely Automobile, the sales of SAIC Volkswagen were once again overtaken by BYD in February this year!
Recently, the Federation of Passenger Cars announced the sales of domestic passenger cars in February, despite the impact of the Spring Festival holiday and the lack of core supply, it has maintained a strong trend overall, of which the retail sales of the passenger car market reached 1.246 million units, an increase of 4.2% year-on-year.
The most noteworthy thing is that on the manufacturer ranking table, BYD surpassed SAIC Volkswagen for the first time with monthly sales of 89,000 vehicles, an increase of 340.4% year-on-year, and jumped to the second place in the retail sales list of car companies. Even from the perspective of wholesale sales, BYD and SAIC Volkswagen sales in February are only 1,000 units apart.
It is worth noting that nearly 97% of BYD's sales in February came from new energy models. The sharp increase in BYD's sales further illustrates the development trend of new energy vehicles.
According to the data, the retail sales of new energy passenger cars reached 272,000 units in February, an increase of 180.5% year-on-year, and the growth rate was much higher than the market average.
It can be said that new energy vehicles are rapidly popularizing at a speed beyond our expectations, and the domestic retail penetration rate of new energy vehicles has reached 21.8% in February, an increase of 13 percentage points over the penetration rate of 8.1% in February 2021. Among them, the penetration rate of new energy vehicles in Chinese brands is 41.9%, while the penetration rate of new energy vehicles in mainstream joint venture brands is only 3.5%.
Through the rapid running in the new energy track, the competition between Chinese brands and joint venture brands is undergoing significant changes, and BYD's sales exceeded SAIC Volkswagen's sales for the first time in February.
In the past, joint venture products far exceeded Chinese brand products in terms of quality and reputation and price, but in recent years, even joint venture giants such as SAIC Volkswagen have been frequent problems. Since Passat's "one hit and become famous", it has had a huge impact on the reputation of the entire SAIC Volkswagen brand, and the quality "myth" of the joint venture products has also been broken.
This is also reflected in sales, SAIC Volkswagen's cumulative retail sales in 2019 were nearly 2 million units, but by 2021 it has shrunk to 1.457 million units.
Red dot observation:
Today's consumers will no longer blindly believe in the myth of joint ventures, and only truly excellent products can impress them. AND BYD has used sales to prove that it has been recognized by consumers. Of course, we hope to see more and more Chinese brands at the top of the sales list in the future!