Recently, some Weibo netizens broke the news that Tesla's overtime occupation fee is as high as 6.4 yuan / minute, then it is 384 yuan per hour. In this regard, Tesla customer service responded that if the super charging station has only one car, then how long it stays will not be charged, and the utilization rate of the super charging station will be charged 6.4 yuan / minute if it reaches 100%. This is done to improve the utilization rate of charging piles.
In fact, Tesla's overcharging occupancy fee is nothing new, as it introduced parking space occupancy rules as early as 2016. At that time, if Tesla users did not vacate the parking space within 5 minutes after being fully charged, they would be charged a "resource occupation fee" of 2.6 yuan / minute.
As Tesla's deliveries grew, and the overcharge scale expanded further, it also significantly increased its overtime occupancy fee. In 2019, Tesla divided the overcharging occupancy fee into two stages: idle time and busy time according to the use of parking spaces at the overcharging station.
When the vacant parking space in the Tesla overcharging station is less than 50%, Tesla's overtime occupancy fee is 3.2 yuan / minute; when there is no idle parking space at all, the overtime occupancy fee will be increased to 6.4 yuan / minute. According to the calculation of tesla's charging standard when the supercharging station is busy, its overtime occupation fee can indeed reach 384 yuan.
The overtime occupancy fee of 384 yuan / hour is indeed a sky-high price, but is Tesla's approach reprehensible? Xiao Lei believes that although it is true that Tesla's supercharging station has a sky-high overtime occupancy fee, it is quite reasonable to avoid the behavior of some car owners by charging overtime occupancy fees.
The sky-high overtime fee is to prepare for the opening of the supercharge
Judging from the current development momentum of new energy vehicles, charging stations are indispensable infrastructure facilities for pure electric vehicles. However, is it really profitable to run a charging station? In fact, due to the high construction cost of charging piles and the low utilization rate of charging piles, it is generally difficult for charging station operators to achieve profitability in a short period of time.
In 2017, more than 300 charging pile manufacturers and operators in the mainland smelled the business opportunities brought about by the rapid development of new energy vehicles. However, by the end of 2019, there are only more than 100 charging pile manufacturers and operators that can survive, and these 100 survivors are still struggling on the breakeven line.
Taking the benchmark special call in the field of new energy vehicle replenishment as an example, in 2020, the special call revenue was 1.520 billion yuan, the chengdu special call revenue was 251 million yuan, and the Qingdao special call revenue was 262 million yuan. Among them, only Chengdu Special Caller achieved profitability in 2020, while Special Caller and Qingdao Special Caller are in a state of loss.
Some industry insiders frankly said that the investment of 3 or 4 years to recover the cost is good. Stations with construction subsidies and stable charging vehicle sources can recover costs in about a year, if the construction stations do not require additional expansion. However, where the construction and operation are poor, even 20 or 30 years cannot recover the cost.
In addition, the reason why charging pile operators are difficult to make profits, in addition to the high investment in charging piles and slow returns, there is also a major reason for low utilization.
According to the research and calculation of Everbright Securities, if the 60kW DC pile and the 7kW AC pile want to maintain breakeven, then its charging utilization rate will reach 8.29% and 8.12% respectively. However, according to the data revealed by Wang Yao of the China Automobile Association, as of the third quarter of 2021, the overall utilization rate of the charging and replenishing industry is still only 3%-5%, far from the threshold of the balance point.
In the face of the difficult situation in the field of new energy vehicle replenishment, third-party charging pile operators who have not yet been deeply involved in it can withdraw, but for Tesla's new energy vehicle companies that focus on supercharging technology, the layout of charging piles is their imperative strategic layout. On the road of layout supercharging stations, they have no way to retreat.
However, third-party charging pile operators such as Telai, which can serve all new energy vehicles, are still difficult to make a profit, and tesla,000 brands that only provide services for their own brands and have higher construction costs are difficult to achieve profitability.
In order to expand the scale of users, to the third-party charging pile operators such as Special Call, providing energy replenishment services to other brands of new energy vehicles has become an imperative strategic measure for brands such as Tesla.
In Xiao Lei's view, Tesla's sky-high overcharging overtime fee can cultivate users' good charging habits in a short period of time, perhaps in preparation for the opening of supercharging stations. If Tesla does not make users aware of the "overcharge station≠ parking lot" by charging a high-priced overtime occupancy fee, then after it opens the supercharging station, the overtime situation will still be common.
In Xiao Lei's view, if Tesla cannot cultivate good charging habits for users before opening the supercharge station, then its opening of the supercharge will become empty talk.
Tram replenishment requires a better charging order
Now the situation in the field of new energy vehicle replenishment is that charging pile operators have spent a lot of money to build charging piles, but there is a lack of new energy vehicle consumers. It is worth mentioning that in the field of new energy vehicle replenishment, it is not only the charging pile operators who are difficult to make a profit, but also the new energy vehicle users who cannot find idle charging piles.
On the one hand, the utilization rate of charging piles is extremely low, but on the other hand, it is difficult to find "idle" charging piles, why does this completely illogical situation occur? In Xiao Lei's view, the reason why idle charging piles are difficult to find is mainly because most of the following three situations exist in public charging piles at present:
First, in the public charging station, there are many faulty bad piles. The reason for this situation is actually very easy to understand, charging station operators generally have difficulty in making profits, so they naturally cannot spend too much money to experience and maintain charging equipment.
On this point, Xiao Lei had previously encountered the situation of finding 3 to find a charging pile that could be used normally when test driving a pure electric vehicle. It can be seen that the situation of bad piles is quite common in third-party charging piles, and it is still an insoluble dead loop for the time being.
It is worth mentioning that Xiao Lei believes that the maintenance of charging facilities is also an important breakthrough for brand charging piles that pay more attention to service quality, including Tesla.
Second, it is already a common phenomenon that traditional fuel vehicles occupy the charging position of public charging piles. From the perspective of charging pile operators, the fuel vehicle pigeon will further reduce the utilization rate of public charging piles. This makes the operation of charging station operators, which already have a large number of bad piles, even worse.
From the perspective of new energy vehicle users, new energy vehicle users usually only look for public charging piles when the battery power is low, and at this time, the user's heart has already generated endurance anxiety. If you encounter a fuel car occupancy at this time, then the situation will become very tricky.
The reason for this situation is mainly because the owners of traditional fuel vehicles have not yet realized the importance of special charging spaces for new energy vehicles for new energy vehicle users who urgently need to be charged. In other words, there are some car owners whose quality needs to be improved when parking.
If you want to eradicate such a phenomenon, in addition to setting up a corresponding penalty mechanism for traditional fuel vehicles that are parked randomly, with the increase in the ownership of new energy vehicles, most people have new energy vehicles, most people need to rely on charging piles, and they will understand that the value of charging pile parking spaces is much higher than the parking spaces themselves. At that time, the parking quality of Chinese people when using charging piles will naturally be improved.
Third, Tesla is now facing the problem that new energy vehicles still overtime to occupy charging parking spaces after being fully charged with batteries. From the current point of view, Tesla's sky-high overcharging overtime occupancy fee is the most effective solution.
We can put ourselves in the shoes of Tesla owners who are charged sky-high penalties for overtime parking spaces when using Tesla supercharging stations for refueling, will you do this next time? If you are a Tesla user who urgently needs to find a supercharging station, when you find that all the supercharging stations around you are occupied by users who occupy the pit and do not, how will you feel at that time?
From Tesla's point of view, Tesla's sky-high overtime spaceholder fee is set to have a better user experience of the supercharging station, so that more users can more conveniently use Tesla's supercharging technology, rather than increasing parking spaces for users.
In fact, it is not only Tesla that charges the overtime fee, but also the supercharge station of Xiaopeng Motors. Unlike Tesla, the charging standard of Xiaopeng supercharging overtime occupancy fee is relatively mild, far less stringent than Tesla's supercharging station.
According to the official website of Xiaopeng Automobile, its overcharge occupancy fee is fixed at 1 yuan / minute, and the billing start time is 30 minutes after the owner ends charging. It can be seen that the sky-high overtime fee will become the mainstream means for the operator of the supercharging station to reduce the occupation of charging pile parking spaces.
summary
The reason why Tesla's overcharge overtime spacer will be mentioned again two years after it took effect is precisely because its high price has stung the hearts of some users who occupy Tesla's overcharge. When these users see Tesla's attitude towards the overtime occupation of supercharging, they will naturally remember this matter and never make it again.
If Tesla's sky-high overcharging overtime occupancy fee can be effective, then in addition to brand charging stations, other third-party public charging station operators can also learn from it. In addition, Xiao Lei believes that by combining the ground lock with the charging pile network, the unlock is billed, and the lock is stopped, and the problem of fuel vehicles occupying the charging space of new energy vehicles can be completely solved.
Note: The material for this article comes from the Internet