After a few months apart, apple launches re-met us in the early hours of this morning. After blowing up with the M1 Pro and M1 Max last year, what high-energy new products did Apple send this time?
iPhone SE 3 & iPhone 13 Green Edition
The first new product is an appetizer, and everyone loves the new colors of the iPhone 13: Cangling Green iPhone 13 Pro and Green iPhone 13. The price remains unchanged, the iPhone 13, 13 mini is from 5199 yuan, the iPhone 13 Pro and Pro Max are from 7999 yuan, pre-order is accepted at 9 pm on March 11, and it will be released on March 18.
Next up is the iPhone SE 3, which in a sense is also an appetizer. Rumors have drifted for more than a year, renderings are flying all over the world, and everyone is looking forward to a full-screen version of the iPhone SE that keeps pace with the times. When the iPhone SE 3 was officially unveiled today, we found that Apple really saw through everyone's thoughts: next time.
The iPhone SE 3 continues the traditional iPhone shape, the front physical home button with Touch ID fingerprint recognition, the screen is a 1334 x 750 resolution 4.7-inch LCD display, pixel density of 326 ppi, 1400:1 contrast ratio, 625 nits maximum brightness, and the iPhone SE 2 is the same. Its main upgrade is the chip, equipped with the same A15 chip of the iPhone 13 series, supporting 5G networks, and is the cheapest 5G iPhone.
In terms of other hardware, the iPhone SE 3 and iPhone SE 2 are similar, and the camera is an "ancestral" configuration with a rear 12 megapixel and a front 7 megapixel. The iPhone SE 3's storage also starts at 64GB, but adds a 256GB top-of-the-line option.
It is worth mentioning that the three dimensions of the iPhone SE 3, iPhone SE 2, and iPhone 8 are the same, and the weight of the iPhone SE 3 is 4g lighter.
In addition to the chip and 5G, the iPhone SE has also been upgraded with features, adding smart HDR 4 photos, front-and-back deep integration technology, photography style, night mode time-lapse photography, and 1080p@120 fps slow-motion video.
In terms of price, the iPhone SE 3 has increased by 200 yuan compared with the previous generation, 64GB sold 3499 yuan, 128GB sold 3899 yuan, 256GB sold 4699 yuan, black and white red three colors, March 11 at 9 pm pre-sale, officially released on the 18th.
iPad Air 5
After introducing the iPhone SE 3, the conference gradually entered a better situation. The iPad Air 5 that followed made people call Yes. The iPad Air 5 continues with the full-screen styling of the previous generation, with a 10.9-inch 2360 x 1640 resolution screen, power key fingerprint Touch ID, but greatly enhanced inside.
The iPad Air 5 is equipped with the same M1 chip as the iPad Pro, supports 5G networks, and the memory is upgraded from 4GB to 8GB. The M1 chip on the iPad Air 5 integrates an 8-core CPU, which is 60% faster than the A14 bionic processor of the iPad Air 4; the GPU is 8 cores, which has twice the graphics processing power of the A14.
The iPad Air 5 also has an upgraded front camera from 7 MEGAX to 12MP ultra-wide-angle (f/2.4), supports 2x zoom (zoomed out), adds character centering support, and supports up to 60fps for 1080p video. The rear camera specifications of the machine remain unchanged, and it is still a single camera of 12 megapixels (/1.8). In terms of accessories, the iPad Air 5 is compatible with the Magic Control Keyboard and the second generation of apple pencil.
In general, the iPad Air 5 brings a substantial performance upgrade, so that it is no longer a large iPad mini, but a small iPad Pro, the main difference is basically only the camera, 120Hz ProMotion adaptive high brush, Mini LED display.
In terms of price, the iPad Air 5 wireless LAN model (WiFi version) 64GB is priced at 4399 yuan, 256GB is priced at 5499 yuan, the wireless LAN + cellular network model (5G version) is 64GB and 5499 yuan is priced at 256GB. The iPad Air 5 will be available for booking from March 11 and will go on sale on March 18.
M1 Ultra
After talking about the iPhone and iPad, it is the highlight of today's conference, the new Apple Silicon self-developed Mac chip and Mac. After bombing with M1 Pro and M1 Max chips last year, Apple brought a pair of "king fried" - M1 Ultra at the beginning of the year.
At the heart of the M1 Ultra SoC is a new generation of UltraFusion package architecture that connects the grains of two M1 Max chips directly together to integrate a total of 114 billion transistors, giving the M1 Ultra a terrifying 20-core CPU (16 high-performance cores, 4 energy-efficient cores), a 64-core GPU, a 32-core neural network engine (NPU), and up to 128GB of unified memory (which can double as video memory).
In the field of chips, similar multi-chip packaging is not uncommon, but the traditional "glue" package improves performance at the same time, often brings about increased latency, reduced bandwidth, increased power consumption and other drawbacks. With the UltraFusion package architecture, the M1 Ultra can transmit more than 10,000 signals simultaneously, with a low latency processor interconnection bandwidth of 2.5TB/s, which achieves 4 times more interconnection bandwidth than the high-end multi-chip architecture of friends.
Considering that last year's M1 Max can already benchmark the RTX 3080 notebook, this time also take a look at which friendly products have become Apple's unit of measurement:
M1 Ultra multithreaded tasks are 90% faster than 16-core i9-12900K with DDR5 memory, and 100W lower power consumption at the same peak performance of i9-12900K;
Compared to high-end I9-12900K, DDR5 memory, and RTX 3090 GPUs, Macs with M1 Ultra have more graphics performance and 200 watts lower power consumption.
Simple summary: strong performance, but also power saving. Apple's annual new product is well deserved.
Mac Studio & Studio Display
A new Mac Studio desktop is officially launched, featuring the M1 Max and the new M1 Ultra SoC. It was accompanied by a new Studio Display display.
The Mac Studio looks like both a Mac mini and a Mac Pro, with a 19.7cm rounded square design, a flat size that matches the 2020 M1 Mac mini, and nearly 2 times more height (9.5cm vs. 3.7cm).
Taking advantage of the extra double height, Apple brought a dual-fan active cooling system, as well as a large number of interfaces: 4 Thunderbolt 4 ports on the back, 10Gbps Ethernet port, 2 USB-A full-size connectors, 1 HDMI interface and 1 3.5mm audio jack; it also has 2 Thunderbolt connectors on the front, and 1 SDXC card slot. Apple says Mac Studio can support up to 4 Pro Display XDR and a 4K TV, with extended properties full.
However, as is customary, Apple has also taken some care, and the M1 Max version of Mac Studio has a two-front Thunderbolt interface rate of 10Gbps, while the M1 Ultra is 40Gbps.
In terms of performance, Apple this time is to stuff the Mac Pro into the Mac mini. With the M1 Max, Mac Studio is faster than Mac Pro, with a 50% higher CPU than the 16-core Xeon Mac Pro and 3.4 times the GPU of the AMD Radeon Pro W5700X on the Mac Pro. The top-of-the-line M1 Ultra is 80% stronger than the high-end single-core graphics card Raedon Pro W6900X.
It can be said that in order to set off the power of Mac Studio, Apple even took out its flagship Mac Pro as a unit of measurement. However, Mac Pro also has 24, 28-core Xeon processors, as well as dual W6800X Duo and dual W6900X GPU versions, Apple did not compare, it is likely to be left to a stronger ultimate version of mac pro. It is worth looking forward to how strong the self-developed chip of the next generation of top Mac Pro will be.
In terms of memory and storage, Mac Studio is also no less impressive, starting from 32GB of memory, up to 128GB, SSD speed up to 7.4GB/s, capacity up to 8TB.
As a desktop, Mac Studio also has an official CP: Studio Display display. The display measures 27 inches, features 5K resolution (5120 x 2880), a pixel density of 218 ppi, 600 nits of brightness, supports 1 billion colors, and supports P3 wide color gamut and True Color display.
Studio Display is more than just a screen, it's more like a smart display. It's powered by a 12-megapixel ultra-wide-angle lens with an A13 bionic chip that's rounded to the equivalent of tucking into an iPhone 11. The main use of this built-in chip is to support features such as portrait centering, Siri voice commands, and spatial audio.
Studio Disaplay also features a studio-grade 3-microphone array and the strongest high-fidelity 6-speaker system on macs to date (4 bass, 2 trebles). In addition, this display is also equipped with three 10Gbps USB-C ports, 1 Thunderbolt 3 interface, thunderbolt 3 interface also supports 96W fast charging, which can power the MacBook Pro.
In terms of price, the Mac Studio M1 Max edition is priced at 14999 yuan (32GB + 512GB), the basic configuration is 10 core CPU, 24 core GPU, 16 core neural network engine; the M1 Ultra version is priced at 29999 yuan (64GB + 1TB), the basic configuration is 20 core CPU, 48 core GPU, 32 core NPU, the above prices do not include magic keyboard and magic mouse.
The Studio Display standard glass version is priced at RMB 11499, the Nano-textured glass version is priced at 13499 yuan, and the adjustable tilt and height support is added to 3000 yuan. Although the price is not cheap, it is more than half cheaper than the Pro Display XDR display starting from 39999 yuan. Mac Studio and Studio Display are open for booking today and shipping from March 18.
The above is all the new products of Apple's spring conference, which one is the most exciting for you?
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