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Independent brands work hard to promote engine technology, why not promote chassis technology, is the strength of the poor?

The domestic automobile industry started late and did not have its own core technology for a long time. In the initial stage, domestic cars basically rely on purchasing other people's engines to produce cars. After 50 or 60 years of development, domestic cars have finally made a breakthrough in technology, and many first-line independent brands have set up their own research and development rooms, which can produce engines independently.

Independent brands work hard to promote engine technology, why not promote chassis technology, is the strength of the poor?

At present, many car companies in independent brands have their own engine technology, and the cars they produce are also equipped with their own engines. Moreover, the engine book parameters of these independent brands are also excellent, such as Chang'an's Blue Whale 1.5T engine, with a maximum output of 132KW, a peak torque of 300 Nm, and a thermal efficiency of up to 40%. This parameter level almost surpasses Toyota's 2.5L engine.

Independent brands work hard to promote engine technology, why not promote chassis technology, is the strength of the poor?

When promoting their new cars, independent brands often take engine technology as the focus of publicity. But I don't know if you have found that domestic car companies rarely promote their own chassis. In the promotional copy of the new car, the word chassis is almost invisible. The chassis is also one of the core technologies of the car, and car companies can work hard to promote their engine technology, but why do they not mention the chassis technology?

Independent brands work hard to promote engine technology, why not promote chassis technology, is the strength of the poor?

Insiders said that car companies work hard to promote their engine technology, mainly because of the comparative control of the engine, it is easy for everyone to understand themselves, and they have also made achievements in engine technology. When everyone shows their competitive advantage, they must compare their best parts, and their own brands happen to have the greatest achievements in engine technology.

Independent brands work hard to promote engine technology, why not promote chassis technology, is the strength of the poor?

The chassis is indeed one of the most important core technologies in the car, and its quality also affects the overall performance of the car. Playing to the strengths and avoiding the weaknesses is a skill that everyone will know, and car companies certainly have this skill. Since their advantages in the chassis are not obvious, they should not take the chassis out for publicity, but only publicize the part they are best at to consumers.

Independent brands work hard to promote engine technology, why not promote chassis technology, is the strength of the poor?

Of course, most of the independent brands have not promoted their own chassis technology, and it is not because all independent brands have not made breakthroughs in chassis technology. Although Geely Automobile did not take the chassis out separately for publicity on its official website, Geely has also made great achievements in chassis technology.

Everyone should know that Geely spent a lot of money to acquire the British sports car brand Lotus, but what everyone does not know is Geely's real intention to acquire Lotus. In fact, Geely acquired Lotus in order to study chassis technology.

Independent brands work hard to promote engine technology, why not promote chassis technology, is the strength of the poor?

As one of the world's three major sports car brands, Lotus's most powerful is the unique chassis technology - extruded aluminum table gold chassis technology. Lotus has won the championship of F1 racing, WRC and other races with this chassis technology, and has also provided chassis technical support to Tesla, Aston Martin, Jaguar and other car brands. Geely has the "big tree" of Lotus, and the chassis must not be worried.

Independent brands work hard to promote engine technology, why not promote chassis technology, is the strength of the poor?

But the car chassis is a very complex structure, it is made up of many complex systems, it is not easy to be quantified. Car companies want to occupy the market through technical advantages, and can only publicize through some parts that are easy to quantify. The car chassis is not easy to be quantified, and car companies cannot use the simplest and most intuitive data to let consumers see their advantages, so car companies do not take the chassis as the focus of their own publicity.

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