Nowadays, more and more Internet platforms force users to download apps. After reading half of the content, the user is asked to download the app, otherwise they cannot continue browsing. Some web pages will pop up App recommendation ads, users in the "folding line" there slightly touched, the article has not been opened, the App downloaded first, overwhelmed.
On March 3, according to the official public account of the Ministry of Industry and Information Technology "Industry Information and Information Technology Micro News", the Information and Communication Administration of the Ministry of Industry and Information Technology recently held an administrative guidance meeting to standardize the recommended download behavior of Apps and improve the web browsing service experience.
The above-mentioned meeting pointed out that with the rapid development of the mobile Internet, various types of apps are booming, providing users with a wealth of application services. However, some information information, online communities and other websites frequently pop up the window to recommend apps when users browse the web, require downloading the App to view the full text, and cannot read comments without using the APP, etc., hindering users from using web browsing information and infringing on the legitimate rights and interests of users, and the masses react strongly.
The meeting demanded that relevant Internet enterprises should adhere to the people-centered development thinking, strictly abide by the requirements of relevant laws and regulations, always take the protection of user rights and interests and the improvement of service experience as the foundation for winning users, self-examination and self-correction, immediate reform, and resolutely correct existing problems.
As the user views the contents of the page,
First, without the user's consent or active choice, the App shall not be automatically or compulsorily downloaded; when it is recommended to download the App, it should provide obvious "cancel" options at the same time to effectively protect the user's right to know and choose.
Second, without a reasonable and legitimate reason, users must not be required not to download the App and not to read it, or not to let them read the full text.
The third is not to fold the display, active pop-up window, frequent prompts, reduce the experience and other ways to force, mislead users to download, open the App, or jump to the app store, affecting the user's normal browsing information.
Relevant Internet enterprises said that they will conscientiously implement the relevant requirements, comprehensively conduct self-examination and rectification, operate in accordance with the law and compliance, improve services, enhance user experience, and jointly create a mobile Internet application environment that makes the masses feel satisfied.
The Information and Communications Administration of the Ministry of Industry and Information Technology will continue to pay attention to the problems reflected by users, strengthen App monitoring and testing, and guide and urge Internet enterprises to effectively safeguard the rights and interests of users.
Previously, on February 11, some netizens left a message to Xiao Yaqing, minister of industry and information technology and secretary of the party group, with the title of "suggesting that some websites be forced to download apps for rectification" on the "leadership message board" of the People's Network, saying, "Now when browsing content with mobile browsers, some applications often pop up to recommend app windows, such as when using Apple's mobile phone Safari browser, Baidu will recommend you to download App browsing, and Tieba is also, you must download the App to browse all the comments. It is hoped that the government will be able to rectify this kind of behavior. ”
In this regard, the Ministry of Industry and Information Technology replied on February 21, "Regarding the relevant issues you raised, our ministry will study in depth, pay attention to them according to the next step of the work arrangement, and safeguard the legitimate rights and interests of users." ”
Why do app developers want users to download it? Some platform App functions are complex, the browser's web page mode can only carry part of the function, can not be fully compatible, in order to get a better user experience, do have to download the APP, the platform at this time to provide users with a convenient download channel, naturally can also be understood.
But more often, these apps are nothing more than coveting public domain traffic and wanting to force "pull new".
Hu Gang, deputy secretary-general of the Rule of Law Working Committee of the Internet Society of China, introduced that the real purpose of enterprises to force download apps is that they cannot get more user information through web pages, and after downloading the App, it is more conducive to user data collection. Hu Gang said: "The so-called App downloads, active volume, this is only peripheral data, its core is to let you download the App, and high-intensity, long-term, habitual use of the App, is to collect and process the user's personal information for a long time, systematic, large-scale, because the information collected from you is more comprehensive, more detailed, more timely, and the understanding of you is more in-depth." ”
On the evening of February 23, the People's Daily commented that the mandatory behavior of the App has harmed the legitimate rights and interests of users. The People's Daily commentary also said with a picture, "The twisted melon is not sweet, and the traffic from 'kidnapping' is difficult to last." ”
Editor| Lu Xiangyong, Du Hengfeng, Wang Jiaqi
Proofreading | Cheng Peng
Daily Economic News Comprehensive Industry Information Micro-newspaper, The Paper, Central Broadcasting Network, People's Daily Commentary
After Delta, the Aumechjong strain became a global pandemic,