The competition of pure electric intelligent vehicles is not only reflected in the aspect of intelligence, but also has higher requirements for comfort. For example, the intelligent cockpit, in addition to the traditional intelligent dimension, how to create a more comfortable cockpit is also what new brands need to think about and constantly try.
According to his Markit data survey, 17.4% of users believe that the smart cockpit is a mandatory configuration, and 61.3% of users believe that the smart cockpit can greatly enhance the interest in car purchase.
With the high-frequency charging demand of electric vehicles, the continuous improvement of intelligent driving technology and the increasing ecological function of smart cockpits, people have more leisure time in the car to need entertainment or other activities, it can be said that the cockpit is becoming the third place for us to stay every day.
After all, with the development of technology, users' acceptance of electric vehicles is getting higher and higher, and now the mileage of intelligent electric vehicles has generally exceeded 500 kilometers, and the increasingly perfect charging facilities have made the application scenarios of intelligent electric vehicles gradually diversified (such as long-distance, camping, and rest), and the acceptance of electric vehicles is getting higher and higher.
The electric vehicle market has now ushered in a new inflection point: according to the data of the Association of Automobiles, the retail penetration rate of new energy vehicles in November 2021 was 20.8%, and the penetration rate of 13.9% in January-November was significantly higher than the penetration rate of 5.8% in 2020. The Association of Passenger Vehicles judged that the penetration rate of new energy passenger vehicles could exceed 20% in 2022.
The increasing presence of electric vehicles in daily life and the growth of the electric vehicle market size have made a set of intelligent cockpits with extra performance on pure electric vehicles more and more important today.
After all, with the length of time spent with people and cars is increasing, and the smart cockpit is the key factor in comfort, and the penetration rate of new cars at the current level of intelligent configuration of the cockpit in the Chinese market is about 48.8%, and it is expected to exceed 75% by 2025.
So in the current market of many pure electric vehicles in the smart cockpit, which is more worthy of attention?
A few days ago, Xiaobian just experienced the WM W6, an obvious feeling on the pure electric vehicle intelligent cockpit has been trying to create both comfort and intelligence, WM W6 is completely a product that meets our requirements.
First of all, from a technical point of view, the computing power of the SoC of the smart cockpit is the key to determining the function and performance of the intelligent cockpit, and the WM W6 uses Qualcomm's first vehicle specification-grade 7nm SA8155 chip, which not only has powerful computing, shifting and storage capabilities, but also makes great progress in 3D image and special effects processing. Compared with the previous generation of cockpit chips, the computing power is increased by 8.5 times, and the image processing capacity is increased by 20 times, and the strength is quite hardcore.
Secondly, in this set of smart car machines, WM W6 has also become the first intelligent electric vehicle to launch custom scene programming functions (SOA), users can independently define scene combinations, deeply customize vehicle functions, and achieve rich and diverse collocation combinations.
Just like building blocks, through the WM Zhixing APP to open the independent programming, you can realize the free combination and setting of more than 200 functions such as driver assistance configuration, car windows, seats, air conditioning, driving mode, music, atmosphere lights, etc., and make scene cards with different travel styles according to their own car preferences, which is very interesting.
In addition, based on this, WM W6 smart cockpit also introduced Huawei entertainment ecology (smart ecology), in terms of function, Huawei mobile phone users directly through the mobile phone negative screen control car is very convenient, but also can access huawei ecology more than 10 fast applications and Huawei car ecology.
In some entertainment applications, based on Huawei's powerful smart ecological scenario, WM W6 intelligent cockpit also creates a very life-like human-vehicle application for users.
For example, in terms of video, W6 Smart Seat of WM aggregates popular content and small videos such as Mango TV, Youku, Tencent, and Station B, and one platform looks at the video resources of the whole network. And based on the Huawei account, after the mobile phone and the car machine are connected, the mobile phone and the car machine program can be seamlessly renewed.
In terms of online music resources, this set of intelligent cockpits integrates domestic TOP radio resources such as Himalayas and Dragonfly FM, and music playback applications such as Tencent Aiqu Listening, which can be described as creating a high-quality music cockpit with rich ecology.
What is more interesting is that in August last year, WM also took the lead in launching the industry's leading "Thunderstone KTV" function on the WGM W6 intelligent cockpit through OTA, with the help of the WM stereo theater surround sound with 9+1 high-power speakers, for car owners, the private mobile K song room can be described as such a birth.
Of course, a powerful smart cockpit must not only be rich enough to experience the function and be smart enough, but most importantly, it is comfortable enough to sit on.
After all, the comfort and feature richness of the seat is one of the focuses of many users when choosing a car, and because of its relatively complex structure and solid materials, it also occupies a large proportion of the manufacturing cost of the vehicle. For a successful model, the importance of the seat is self-evident, because it is the most contact with the human body components, the comfort and versatility of the seat is the most direct criterion for judging the texture of the whole vehicle.
The seat of WM W6 adopts the BBA-level Nappa leather seat material, which directly benchmarks the leather process of Mercedes-Benz, BMW and other luxury cars, and uses small bull leather on the fabric, which can maintain the original leather texture, delicate texture, soft feel, and greatly improve the user's riding comfort.
In addition to the exquisite materials, this set of seats also has the most functions of the same level, the main driver seat supports 6-way electric adjustment, the co-driver seat supports 4-way electric adjustment, seat memory function, etc. are readily available, and on the front seat, the ergonomic waist support design is also adopted, and the front seat waist support air bag is up to 50mm, 20% higher than similar products, the actual experience effect is quite good, for users who have long-term driving needs, this is definitely a benefit.
In general, through the actual experience, sitting in the smart cockpit of WM W6, whether in intelligence or comfort, you can see the ultimate product force pursued by WM, and its purpose is only one, that is, to provide users with a comfortable and safe cockpit environment, so that every user can truly appreciate the comfort and enjoyment brought by intelligent technology, if there is a chance, such an excellent intelligent cockpit you must personally feel it.