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Car 300: Blowing in the sky before the listing, the sales volume after the listing is at the bottom, and the most beautiful Audi only sold 261 units in January

As one of the earliest luxury brands to enter the Chinese market, Audi has been selling for decades, bringing huge profits to FAW-Volkswagen, so in recent years, SAIC Audi is also actively preparing for domestic projects, and finally in January this year, ushered in the official listing of the first domestic model A7L.

Car 300: Blowing in the sky before the listing, the sales volume after the listing is at the bottom, and the most beautiful Audi only sold 261 units in January

For a long time, many people have praised the imported Audi A7 as the "most beautiful Audi" model, which has many fans and is highly sought after.

However, the domestically produced Audi A7L suffered Waterloo in the first month of listing, selling only 261 units, becoming Audi's worst-selling domestic fuel model.

Car 300: Blowing in the sky before the listing, the sales volume after the listing is at the bottom, and the most beautiful Audi only sold 261 units in January

The exterior design of the Audi A7L has nothing to say, the grille has been changed to a horizontal and vertical staggered shape, the protruding lines on the hood are full of tension, and the entire front face is imposing. The sharply shaped headlight group has 12 LED strips built-in, which are good when lit and very practical.

The focus of the domestic A7L is on the rear part of the car, eliminating the hatchback tail of the imported model and adopting the traditional sedan shape instead, which is also the controversial design. Fortunately, though, the through-type taillights and the duck tail on the back are still there.

Car 300: Blowing in the sky before the listing, the sales volume after the listing is at the bottom, and the most beautiful Audi only sold 261 units in January

From the side, the body has been outlined by a number of waist lines, showing a sense of not weak layering, full of dynamics, the two raised lines under the door and the side skirt show a bottom-up trend, the low-lying posture is more obvious, while retaining the frameless door, very luxurious coupe style.

In terms of body size, the length, width and height are 5076/1908/1429 mm, the wheelbase reaches 3026 mm, and the length, width and wheelbase exceed the Audi A6L, which makes the interior space of the A7L have great advantages, which can take into account both home and business.

Car 300: Blowing in the sky before the listing, the sales volume after the listing is at the bottom, and the most beautiful Audi only sold 261 units in January

In the interior, it adopts a three-screen linkage layout, equipped with a 10.1-inch central control screen, an 8.6-inch air-conditioning panel screen and a 12.3-inch full LCD instrument, which enhances the sense of technology. The steering wheel, center console, etc. are wrapped in leather, and the texture is very good.

The seats are designed with checked stitching, providing front and rear/backrest/height adjustment and lumbar support, making the ride very comfortable. Other configurations also reflect sincerity, front and rear parking radar, cruise control, automatic parking, uphill assist, electric sunroof, front and rear central handrails, rear cup holders, 30-color mood lights, etc. are standard.

Car 300: Blowing in the sky before the listing, the sales volume after the listing is at the bottom, and the most beautiful Audi only sold 261 units in January

Powered, the 2.0T and 3.0T V6+48V mixing systems are available with a maximum power of 245 hp and 340 hp and a peak torque of 180 Nm and 250 Nm.

The drivetrain is matched with a 7-stop dual-clutch, and with the exception of the lowest model, the rest of the models are equipped with a timely all-wheel drive system with zero-hundred acceleration of 5.6-7.9 seconds.

Car 300: Blowing in the sky before the listing, the sales volume after the listing is at the bottom, and the most beautiful Audi only sold 261 units in January

On the whole, the Audi A7L, as the first domestic model of SAIC Audi, has indeed given enough sincerity at the product level.

However, audi A7L in the positioning and A6L gap, both are medium and large cars, and after abandoning the sneakback design and hatchback tailgate, Audi A7L has become more calm and business, making the gap between the two cars smaller, but A6L has long become a benchmark in the field of segmentation, A7L wants to seize the market is still very difficult.

Car 300: Blowing in the sky before the listing, the sales volume after the listing is at the bottom, and the most beautiful Audi only sold 261 units in January

In terms of price, compared with the starting price of the imported version of 585,800, the starting price of the domestic A7L dropped to 459,700 yuan, and the purchase threshold was reduced by 126,100 yuan, but such a price was still about 40,000 yuan more expensive than the A6L, and the price of the top model reached 777,700 yuan, which is the most expensive domestic model of Audi.

For the A7L, which has just been listed, has no popularity and no outstanding advantages, such a price will still make consumers worry, and it is not surprising that the sales volume in the first month is dismal.

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