Strictly speaking, Huawei's real entry into the public eye is after the "5G voting gate". Before that, Apple was the best mobile phone brand in the hearts of the Chinese people, and the chip was not a household name. Even now, Huawei's annual revenue has shrunk from 891.4 billion yuan to 634 billion yuan. When we talk about Huawei, we are also talking about the fact that the Kirin chip has no OEM, and the annual sales of Huawei mobile phones have fallen from the third in the world to the ninth in the world. But is this the whole crisis for Huawei? No, that's just the beginning.
Guo Ping
Cold and warm self-aware, not enough to report the truth of the financial report
At the launch of Huawei's annual report two months ago, Rotating Chairman Guo Ping summed up 2021 that "the overall operating results are in line with expectations, the To C (consumer) business has been greatly affected, and the To B (enterprise) business has performed stably." At first glance, the clouds are light and the wind is light, and everything is under control. Actually? Cold and warm self-knowledge, not enough for humanity also. It should be known that before 2019, the year-on-year growth rate of Huawei's annual revenue was basically stable at about 20%. The 891.4 billion yuan in 2020 is already injured, but in 2021, it has fallen by 29% on this basis!
Huawei
What a brutal set of numbers behind this? I have no way of knowing. But what is certain is that Chairman Guo Ping's summary should be understood by adding two words, that is, "current". For now (as of December 31, 2021), the consumer business is definitely struggling, and no matter how careful the stock is, it can't stand the "time left for us to build cores is too short". The enterprise-side business is slightly better, at least stabilizing the book income in 2021, as for what is the situation in private? Just leave it to the 2022 summary.
Enterprise-side business in 2022: Huawei is absent from tens of billions of orders
In late February, China Telecom announced the winning bid results of the "2022-2023 Server Centralized Procurement Project". A total of 200,000 servers, with a total price of nearly 100 billion yuan of large orders, a total of 12 manufacturers including Lenovo, Fiberhome, and Inspur were selected, but there was no Huawei. And, this is not the first time. Under closer examination, the author found that as early as the second half of 2021, Huawei began to miss the server bidding event of the three major operators. There are even abnormal behaviors of successful campaigns and then voluntarily giving up on their own initiative. How similar is this scene to Huawei's release of flagship mobile phones and then long-term stocks?
association
Consumer business is affected by chips, will continue to slump, until the domestic completion of at least 14nm process of pure domestic chip production chain; enterprise-side business parts, not as abundant as imagined, even if the three major operators are willing to wait, 5G is not waiting for people; as for HUAWEI CLOUD, which has a revenue scale of more than 100 billion, unless it develops to the point of seeing the mountains at a glance, it will not be able to pick up the revenue beam in the short term. Huawei in 2022, what are you going to do? Will it be like other technology companies, cutting product lines, laying off employees, and reducing R& D investment?
Ren
Ren Zhengfei personally took command and gave the answer with action?
On February 28, Huawei founder Ren Zhengfei gave the answer with action. According to Lei Feng, Huawei is actively forming 10 reserve corps for expanding the territory, specializing in interactive media, display cores, data center networks and other projects, distributed in the ratio of 1:2:7 in individual consumer business, chip business and enterprise-side business. The team is led by Huawei "old people" with rich experience in the industry and experience in overseas markets. The person behind the finalization and continuous supervision of the project is Ren Zhengfei. Considering that Ren Zhengfei is already 79 years old, it is not an exaggeration to say that he is personally in charge.
chip
According to the content of the project and the selection criteria, Huawei's strategy is to take the initiative rather than passive defense. Moreover, the attack must be far away, not just to make money at the doorstep, but to go out. Just as 22 years ago, Huawei employees recommended their own base stations all over the world. Today's market is harsher than it was then, but Huawei is also much stronger than it was then. Somehow, the author suddenly remembered that when Huawei held the first send-off meeting of soldiers, the sentence written on the banner - Qingshan buried loyal bones everywhere, why should Ma Ge wrap the body back. (Li Shuangxi)