On March 1, 2022, Ford China officially announced that the booking of the new generation of super performance off-road pickup Truck Ford F-150 Raptor was officially opened, and interested customers can go to the official only ordering platform "Ford Pickup Camp" WeChat Mini Program to order.
The all-new Ford F-150 Raptor is finally assembled at Ford's Dearborn Truck Plant in Michigan. In order to better serve consumers who choose Ford's flagship products, the new generation of Ford F-150 Raptor will adopt a new direct sales model to ensure price transparency. Agents serving customers will be selected from the new Jiangling Ford passenger car authorized dealers to better serve Chinese pickup truck customers with a new experience process.
The all-new Ford F-150 Raptor will be available in 6 colors, including Fearless Orange, Hardcore Black, Liberty Blue, Mythril Silver, Passion Blue and Extreme White. After completing the payment of 5,000 yuan of intention money in the WeChat Mini Program "Ford Pickup Camp" and meeting the conditions of booking rights issuance, booked customers can join the "Journey First Enjoyment Plan" and enjoy the rights and interests of priority delivery and priority participation in brand experience activities, and the first 200 booked owners can enjoy customized souvenirs when the vehicle is delivered. Deliveries of new vehicles to consumers are expected to begin at the end of the third quarter of 2022.
Chen Anning, Group Vice President of Ford Motor Corporation and President and CEO of Ford China, said: "Since the announcement at the end of last year that a new generation of Ford F-150 Raptors will land in China, it has received a warm response from Ford pickup truck owners and the majority of Chinese off-road enthusiasts. With the opening of the reservation, we expect more Chinese consumers to personally feel the Built Ford Tough concept interpreted by this iconic model and appreciate the brand spirit of Ford's 'pioneering innovation'." ”
High Speed Offroad King Super Performance Off-Road Pickup Truck Re-Evolved
The new generation of Ford F-150 Raptors, which was introduced Chinese mainland market, is a double-row cockpit (SuperCrew) model with a body length of 5930 mm, a width of 2199 mm, a height of 1992 mm and a wheelbase of 3694 mm. The new car inherits the powerful appearance style of the previous two generations, and the black steel front and rear bumpers and front and rear wheels together create a more powerful visual effect. The blackened mid-mesh, cleaner headlight design and wider lower skid plate make the front of the new car more visually powerful.
The all-new Ford F-150 Raptor also highlights the "super performance" features in many design details, such as the black decorative cover on the canopy bonnet, the black air intakes depicted on the front fenders on both sides, and the bilateral double exhaust that fits close to the chassis.
The all-new Ford F-150 Raptor is powered by a 3.5-litre EcoBoost twin-turbo engine with a maximum power of 311 kW and a peak torque of 684 Nm, further enhancing torque in the low-revs range for a more exciting driving experience. Thanks to the further optimization of the 10-speed transmission, the fuel consumption of the new car under the comprehensive conditions of the NEDC is reduced by 10% compared with the old model, as low as 11.5 liters /100 km, and the theoretical maximum endurance is as high as 1185 km under the blessing of the 136.3 liter large-capacity fuel tank, which greatly enhances the convenience of traversal.
The suspension system determines the cap of the super-performance off-road pickup, and the Ford F-150 Raptor has always been a leader in this regard. For the first time, the all-new Ford F-150 Raptor features a tailor-made new five-link rear suspension system that achieves the longest suspension travel in all previous Ford F-150 Raptors, pushing the vehicle's off-road performance to evolve again. In order to ensure better control of the rear axle of the vehicle in complex terrain, the new generation of Ford F-150 Raptor suspension system uses a specially customized extra-long drag arm, Panhard rod (Panhard rod) and the longest 24-inch coil spring in the same class, combined with more sophisticated engine control software, which can make the rear wheel withstand higher torque output, not only has better high-speed comfort, stability, handling and grip, but also makes the vehicle start more rapidly, accelerate more explosively, and the throttle response is more direct. Gain greater control when traversing rough roads at high speeds for outstanding and comprehensive performance.
The new generation of Ford F-150 Raptor is equipped with FOX's latest and hardest live VALVE 3.1 shock absorber, the specially designed anodized aluminum suspension barrel has a larger diameter, the damping control range of the latest generation live valve system (live valve system) has been doubled, it can carry extraordinary road bumps and undulations, and the damping coefficient can be adjusted in real time according to multi-sensor data such as shock absorber and suspension height, accelerating the feedback of terrain changes. The desert run is made more arbitrary, and the driving comfort on off-road conditions and ordinary roads has also been improved.
In addition, the all-new Ford F-150 Raptor will come standard with a TMS terrain management system with seven driving modes, Trail 1-Pedal Drive, Trail Control and other powerful off-road features, making driving in extreme road conditions such as rock climbing easy. Users can choose the driving mode corresponding to the actual driving scene according to their needs, so that the off-road environment full of difficulties and obstacles can be escorted by intelligent technology.
Let Built Ford Tough's luxury performance pickup culture take root
As a well-deserved leader in pickup trucks in the world, the Ford F-Series has produced 40 million units since 1977, winning the best-selling pickup truck in North America for 45 consecutive years and the best-selling model in North America for 40 consecutive years. Today, the Ford F-150 Raptor is sold in more than 60 countries around the world, leading owners around the world with excellent off-road performance, reliability and user-friendly design. In the Chinese market, since the official introduction of the Ford F-150 Raptor in 2017, Ford's imported pickup truck models have topped the sales list of this segment for five consecutive years.
At the same time, Built Ford Tough's Ford pickup culture is also gradually deeply rooted in the hearts of the people in China, through the official organization of the "10,000 kinds of journey" offline rider gathering and self-driving activities, Ford provides a place for car owners and fans to exchange and experience the American pickup culture, through the powerful performance of the F-150 series models, leading them to more deeply appreciate and feel the beauty of the Land of China.
The introduction of the new generation of Ford F-150 Raptor to China is Ford's initiative to continue to bring Ford's global iconic products to Chinese consumers with Chinese consumers as the center, and it is also a strong proof that Ford China has fulfilled its "More Ford, More China" brand promise.
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