In the past 2021, various mobile phone manufacturers have launched a round of impact on the high-end market, folding screen technology, LTPO screen adaptive refresh rate, computational photography and other hard-core technologies are all used in mobile phones, and domestic mobile phone manufacturers can not be described as hard work throughout the year.
From last year to this year, we found that domestic mobile phone brands began to fully anchor the high-end market, or adjust the strategic direction or invest in research and development or increase brand investment, in order to join the first-line brand camp. In the entire high-level environment, Xiaomi will upgrade the benchmark apple to a strategic level, and launched the Xiaomi 12 series mobile phone a few years ago; OPPO in addition to the first folding screen Find N, also recently released the Find X5 series equipped with the self-developed Mariana MariSilicon X chip; vivo will also launch their new X series product vivo X80 series in the near future. Today, Honor unveiled its latest flagships, magic4 and Magic4 Pro, at the MWC Mobile World Congress in Barcelona, Spain. Looking at the entire domestic mobile phone market, each one has rushed on the road of "high-end market".
How well the brands impact the high-end performance, the recent authoritative consulting agency Counterpoint Research released the latest data report to give the answer. The report shows that Honor's 2021 Q4 shipments in the Chinese market increased by 100% year-on-year, the growth rate was the first, and jumped to the second place in the world with a market share of 17%, the Android camp was the first, followed by vivo, OPPO, and Xiaomi. Entering 2022, with the help of the Honor Magic3 series and Magic V, Honor maintained sustained growth, with a market share of 17% in the last week of January, with a strong momentum, and the road to glory's high-end is slowly taking shape. With the overseas release of Honor Magic4, with the dual boost of cutting-edge technology and intelligent innovation, Honor may show new vitality in the market and continue to attack the high-end market.
The Magic series provokes the glory of the high-end market beam
The birth of the Magic series began with Glory's vision of future mobile phone technology, and is also the core bearer of Glory's high-end, and each generation of products is the industry's highest-tech set-up. Magic1 generation magic live intelligent system, Magic2 disc five-track sliding screen structure, Magic3 era of multi-main camera fusion computing photography technology, all represent the strongest scientific and technological achievements in the current period. Entering 2022, Honor released Honor's first folding screen flagship Magic V, bringing consumers a new experience of "one in place" and refreshing the industry's inherent cognition of the impractical folding screen.
Honor Magic4 Pro configuration
Today, the Honor Magic family has ushered in its new member, the Magic4 series, which has been inherited and carried forward. Inheriting Magic3's iconic "Eye of the Muse" design, it enhances product performance, screens, and computational photography capabilities. In terms of privacy and security that users are particularly concerned about, the Honor Magic4 series pioneered the smart privacy call function, using innovative audio technology and unique audio channel design, so that users can only hear the phone in a relatively quiet environment, solve the pain point of call leakage, and protect the privacy of users in subtleties. In order to better protect the user's eye health, the Honor Magic4 series also debuted the LTPO screen + 1920Hz PWM high-frequency dimming technology in the industry, bringing a smoother browsing experience and healthier eye protection capabilities. As Zhao Ming said, the Honor Magic4 series is a user pain point killer product. The Glory Magic4 series released this time has launched four colors of porcelain blue, flow gold, bright black and glazed white, and the Honor Magic4 Pro also has an additional fifth color: burning orange. The prices are: Honor Magic4 8 + 256GB version 899 euros; Honor Magic4 Pro 8 + 256GB version 1099 euros.
Honor Magic4 Pro 8+256GB version priced
Not only that, in the technological innovation and application of the leading industry, Zhao Ming mentioned "HONOR can do" many times at the press conference, that is, glory can be done. Some insiders said, "A series of new technologies and functions of the application, so that the Honor Magic4 series in the scientific and technological power and wisdom of the breakthrough again, its release marks the glory to the high-end market another step forward."
Honor CEO Zhao Ming
The collective rush of domestic brands on the road to high-end
It is not difficult to foresee that "high-end" will become the keyword of the future mobile phone industry. Since Huawei's mobile phone business was blocked, major mainstream mobile phone manufacturers Xiaomi, OPPO, vivo and Reborn Glory have all been trying to seize the high-end market.
In the high-end market, Huawei has achieved better software and hardware integration through self-developed chips, and it is still strong in the high-end market. We also see that manufacturers, including OVM, have also launched self-developed chips. Following the surging S1, Xiaomi with the self-developed image chip Surging C1 and self-developed charging chip - surging P1; vivo came up with the first self-developed image chip - V1; OPPO released the first self-developed chip - Mariana MariSilicon X, and took the lead in applying it to the latest Find X5 series mobile phones, achieving a breakthrough in imaging.
Judging from the Q4 data of 21 years, the glory after independence has also completely fought a turnaround battle. The reason is that, on the one hand, Honor adheres to the practical path of technology research and development. On the one hand, it empowers the industry with high-end products and attracts high-end users. As far as its high-end Magic series is concerned, the first multi-main camera fusion computing photography technology on the Honor Magic3 series gives it the ability to "break the wrist" with the iPhone 13. On the first folding screen flagship Honor Magic V, it solves the pain points of the industry such as the thickness of the folding machine and the poor interaction ability with the self-developed ultra-thin suspended water droplet hinge technology and Magic UI6.0. Nowadays, the global release of the Honor Magic4 series is not difficult to spy on glory's ambition to conquer the world and impact the high-end market.
Honor Magic series accurate pulse high-end users
In terms of empowering the industry to establish a high-end brand image, the glory of the past year has also been quite effective. Based on the concept of "one in place", the Honor Magic V has become an important scientific and technological support equipment for the Chinese short track speed skating team, and at the same time, it has in-depth cooperation with Migu Video to provide multi-line sports event viewing.
Honor Technology helps the short track speed skating team
As a new flagship that impacts the high-end, the Honor Magic4 series has more accurate pulses for high-end users in terms of technological breakthroughs. For example, when using mobile phones in a dim environment, most people will feel that their eyes are astringent or even tearful, because of the existence of strobes, most OLED mobile phones in the industry are still stuck at 360Hz, 480Hz PWM dimming level, honor Magic4 Pro directly on the LTPO screen to achieve 1920Hz PWM dimming, can better protect the eyes. For example, in some relatively closed places such as taxis or cafes for telephone communication, there is often a situation where the sound is overheard, and the Magic4 series first promotes the smart privacy call function, which greatly provides call privacy. Honor's approach seems to be no more direct and refreshing than OVM, but whether it is an LTPO screen that supports high-frequency PWM dimming or a smart privacy call, it requires manufacturers to have a very strong research and development strength. From the experience point of view, these seemingly small functions can help some users to a certain extent, especially high-end users.
As supply chains, product offerings, and technology research and development return to normal, the glory of independence has shown great explosive power. In the face of the background of domestic mobile phone brands fully anchoring the high-end market, Honor has won the recognition of a large number of high-end users with the cutting-edge technology of the Magic series. After standing firm in the domestic market, Honor chose to take the lead in laying out the global high-end market with the Magic4 series. As one of the world's most influential mobile communication exhibitions, MWC can be described as a golden opportunity for mobile phone brands to showcase cutting-edge technology and innovative achievements to the world. But for Honor, the release of the Magic4 series not only shows the world its future vision of technology life, but also marks honor's comprehensive deepening of the high-end track and the clarion call to the global high-end market.