In recent years, a variety of co-branding has long been strange, and mobile phone manufacturers have also joined this boom, more and more mobile phone manufacturers and high-end car brands to cooperate, launched a gimmicky co-brand version of the model. Redmi K50 co-brand Mercedes, OPPO Find X and Lamborghini, iQOO and BMW, which is also like a showdown between major mobile phone brands, so let's take a look at the joint models of major brands!
Extreme performance – Redmi K50 Championship Edition
On February 16, Lu Weibing, general manager of the Redmi brand, announced at the press conference that Redmi has become the exclusive mobile phone partner of the Mercedes-AMG F1 team. As a performance myth of modern F1, this co-branded version of the Redmi K50 incorporates a large number of exclusive elements in the fuselage design, such as the StarLight Logo, the AMG F1 exclusive green mid-waist line, the breathing lamp carbon fiber textured wing design, the F1 checkered flag pattern and the double track highlight line, highlighting the ultimate speed and competitiveness.
In terms of configuration, the Redmi K50 Championship Edition is equipped with a Qualcomm Snapdragon 8 flagship processor, the screen uses a 6.67-inch flexible OLED screen that has been certified by DisplayMate A+, with a front camera of 20 million pixels, a rear camera of 64 million main camera + 8 million ultra-wide angle + 2 million macro triple camera combination, and a built-in 4700mAh battery, supporting 120W fast charging, which can be charged to 100% in 17 minutes.
Driven by the pursuit of extreme performance, the Mercedes-AMG F1 team is constantly innovating, which coincides with Redmi's brand pursuit. Redmi, born for performance, is also with this ultimate love, constantly breaking through the limit, constantly innovating, and strive to popularize high-end products, to create top performance and the best experience for young people.
Technology and speed go hand in hand – OPPO Find X Lamborghini Edition
As OPPO's flagship series, OPPO Find X began co-branding with automakers as early as 2018. At the Louvre on the north bank of the Seine, the OPPO Find X Lamborghini edition made its debut. The debut is stunning, thanks to the dual-track periscope lifting module, with a screen accounting for 93.8% of the COP package curved full screen, OPPO Find X has a natural charm. The deep carbon fiber texture behind its fuselage, the gold Lamborghini logo LOGO engraved at the bottom, and the Lamborghini supercar Terzo Millennio reproduces the all-carbon fiber body structure.
The Pursuit of Excellence – iQOO Series Legendary Edition
Driven by the same dedication to performance, iQOO and BMW M MotorsportB became the world's top partners, and the iQOO 5 Pro was the first new product in the partnership. The machine is available in two versions, the legendary version and the track version, the track version is inspired by the carbon fiber texture of the hood, coupled with the delicate frosting process, the polishing part is interlaced with the blue light, giving people the pleasure of speed in an instant, and the combination of the glass battery cover + the matte Kevlar material seems to be the interior of bmw's M series cars.
The legendary version restores the track in the back cover of the phone, the classic BMW M color matching, the white plain leather texture on the back simulates the texture of the road, and the three-color stripe is like the track, whether it is texture or color, it shows the BMW M series gene.
The subsequent iQOO7 series, iQOO8 series and iQOO9 series continued to cooperate with BMW, continuing this classic design.
On the whole, whether it is the mobile phone industry or the automotive field, all walks of life are striving to achieve cross-border cooperation, in addition to the brand effect, manufacturers will maximize the advantages of their respective industries, together towards the concept and value shared by both sides, to achieve a more diversified industrial ecology.