According to data released by the Association of Passenger Vehicles, in January 2022, mid-size vehicles sold 248,000 units, down 10.5% year-on-year, accounting for 11.9% of the total market share. As we all know, medium-sized cars are one of the major car manufacturers must compete for one of the market segments, whether it is Toyota, Honda, Nissan or Volkswagen, Buick, will not give up the layout of this market, even Ford, which has a low sense of existence, will also be listed in a new generation of Mondeo within the year, presumably this year's medium-sized car market will be very fierce. To this end, the automotive industry paid attention to the statistics of the first month of mid-size car sales list, let's take a look at the competition between major models.
From the overall list, the ranking of mid-size cars in January 2022 still has some changes. First of all, the mid-size car sales crown is still the Camry, with sales of 24,950 units in January, ahead of the same class of Accord and Tianlai, the latter two sales of 22,907 units and 18,739 units respectively. In October 2021, the mid-term modification of the Accord listing, the price range of 169,800-25.98 million yuan, the new car listing in the short term is less preferential, especially for the More popular models of the Accord, so to a certain extent, consumers will be more favorable for the same level of models, such as Camry, Tianlai, Passat, etc., but the market to see the Explosive Power of the Accord is more sufficient.
It is worth noting that the BMW 3 Series from luxury brands won the runner-up in mid-level car sales with 24396 units, not only leading mainstream models such as Accord and Tianlai, but also leading luxury medium-sized cars such as Audi A4L and Mercedes-Benz C-Class, and the sales of the latter two models were 16839 and 10273, which can be said to be an absolute catch-up. As we all know, BMW is ahead of Mercedes-Benz and Audi in 2021, becoming the crown of the luxury car market, although it is too early to talk about the luxury brand crown in 2022, but BMW undoubtedly won on the starting line, Mercedes-Benz and Audi still need to work hard.
In the top ten list, in addition to the above models, Maiteng, Passat, Hongqi H5, Andynpai have sold more than 10,000 vehicles. As sister models, the volkswagen Maiteng and Volkswagen Passat are not large in terms of sales, of which 14,046 are sold by Magnum and 11,934 by Magnum. Hongqi H5 is the highest selling model among independent medium-sized vehicles, with monthly sales of 11,739 units, and the current price is 145,800-190,800 yuan, which is enough to compete with some second- and third-tier joint venture models under the price advantage.
In terms of other models, there are mixed performances, and although Buick Regal has increased compared with December 2021, it has not exceeded 10,000 units. Due to the impact of the epidemic, Toyota Asia Dragon sales fell sharply, from 15,232 vehicles in December 2021 to 6,919 vehicles, and it is expected that it should return to the 10,000-vehicle level in February. Among the new forces models, the Xiaopeng P7 sold 6707 vehicles, which was the sales of Xiaopeng Automobile, while the Tesla Model 3 fell to 2988 units due to the main supply to overseas markets.
Highlight a few models that could explode. The first is honda Yingshipai, which sold 10,173 units in January. On November 12, 2021, the mid-term redesign of Yingshipai was officially launched, and the new car was upgraded for the exterior and interior, and the price range was 179,900-25.59 million yuan. From the current market performance, although the sales volume of Yingshipai is far less than that of Accord, it has increased a lot compared with the previous monthly sales of 5,000 vehicles, and the first complete monthly sales of more than 10,000 vehicles may also have a breakthrough in the future market. However, the market competition pressure of Yingshipai is still very large, after all, consumers will be more willing to choose Accord.
The second is Ford Mondeo, although the monthly sales are only 3371 vehicles, but the new generation of models is about to be launched, which also brings certain opportunities to Mondeo. As we all know, Mondeo has entered the domestic market since 2004, when the introduction of the second-generation model, the current sale of the fourth-generation model, listed in August 2013, because of its face-bumping Aston Martin became one of the most successful American mid-size cars in the market, but due to years of non-replacement, its product strength and design aesthetics have not kept up with the development of the times, sales have fallen to the bottom. It is understood that the new generation of Mondeo will be officially launched at the Beijing Auto Show, and the new car will no longer use the "Martin face" decorated with horizontal chrome strips, but will change to a front face style similar to forevos EVOS. In terms of power, the new generation of Mondeo is equipped with a 2.0T turbocharged engine with a maximum power of 175 kW, matching the 8-speed manual transmission. In a sense, Mondeo's change is an inevitable trend, but whether this change is benign or not is still unknown. Of course, this is also what Ford has to do, after all, Mondeo is also a "veteran", there are also moments of scenery, Ford can not give up, can only change.
Let's talk about the "a bit miserable" model. The first is Citroën Versailles, which sold 3,188 units in January, a significant decline from the performance of the previous two months, but it is still the best-selling model of DPCA. As a new model, Versailles assumes the role of the "savior" of DPCA, so its market sales continue to receive attention. From january, although the sales volume of Versailles declined, we put it as affected by the Spring Festival holiday, and it is expected that sales in February will not be very high, and the second quarter may be more indicative.
Hyundai Sonata / Mingtu and Kia K5 can only recover some sales after completing the replacement, the new generation of models in addition to the new design language, continue to take the cost-effective line to compete for the market, but the current market performance is not optimistic, Sonata only sold 903 vehicles, Kaiku only sold 1263 vehicles, Mingtu is even worse, only sold 380 vehicles. At present, whether it is Hyundai or Kia, sales in China are very average. According to the data released by the China Association of Automobile Manufacturers, the market share of Korean cars in China's passenger cars from 2016 to 2021 was 7.35%, 4.63%, 4.98%, 4.7%, 3.8% and 2.4%, respectively, while the market share of Korean brands in January this year was only 1.7%. It is understood that Dongfeng Yueda Kia has ceased to exist and will announce the name of Kia's new joint venture company in April, while Beijing Hyundai has begun to sell idle factories, and a beijing factory has been sold to Ideal Automobile.
The last DS 9 sold 320 units in January. On March 23, 2021, the DS 9 was officially launched, the new car was built based on the EMP3 platform, and the official guidance price was 249,990-39.99 million yuan. From the perspective of product strength, DS 9 is not lagging behind the same level of BBA products, and even has obvious advantages in materials and design, but the DS brand influence is not enough to support the price of 300,000 yuan. From the perspective of brand development history, the DS brand is indeed a luxury brand, but as far as the Chinese market is concerned, its brand awareness is very niche, and even many consumers do not know the existence of this brand, which is the main reason for the continuous downturn in domestic sales of DS products.
Judging from the list, medium-sized cars as a whole rely on mainstream joint venture brands such as Honda, Toyota, and Volkswagen, and under the pressure of German-Japanese joint venture brands, some second- and third-tier brands can only increase the discounts in the terminal market to maintain the overall sales level. In general, camry, accord, tianlai, maiten and other models are relatively stable, Yingshipai and Mondeo have signs of breaking through the market, while the Korean and French systems continue to have a sluggish development trend, and DPCA hopes that Versailles can carry the banner.
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