Chen Xu joined Hongqi in May 2018, and the cumulative sales volume reached 33,000 vehicles in that year, a year-on-year increase of 624%; the cumulative sales volume in 2019 was 100,000 vehicles, the cumulative sales in 2020 exceeded 200,000 vehicles, the cumulative sales in 2021 exceeded 300,000 vehicles, and the cumulative sales in January 2022 were 42,100 vehicles. Under the leadership of Chen Xu, Hongqi can be described as a soaring march, in just three years, the brand and sales volume are both pronged, and there is a great momentum to catch up with and surpass the second-tier luxury brands.
As the earliest high-end brand among independent brands, Hongqi can gain the recognition of the market and consumers in a short period of time, product strength is on the one hand, consumer support and recognition is on the other hand, and the two are indispensable. From the product level, while being grounded, Hongqi integrates the more trendy elements such as sports, intelligence, and technology, which is very suitable for consumers' car needs. From the user level, Hongqi's high-end attributes are beyond doubt, and the product lineup is rich, Hongqi H5 and HS5 are deeply loved by consumers, and the speed of innovation is fast and cost-effective.
I have to say that while ensuring the high-end attributes of the brand, Hongqi can also obtain such a considerable market share, chen Xu has a great credit. However, while hongqi is growing rapidly, it has not achieved excellence, nor has it thoroughly implemented the policy of "all for customers, all services for customers, and all respect for customers".
In the latest complaint case of the car quality network, many car owners said that the 2022 Hongqi H5 was equipped with carLife, which could not realize the interconnection of mobile phones, and the 2020 Hongqi H5 was the standard CarLife of the whole series. In addition, in addition to the entry-level version of the start-up model, the other versions are equipped with wireless charging; while the 2022 Hongqi H5 is only equipped with two top models. In the case of the same price of the model, the reduction of CarLife and mobile phone wireless charging is unacceptable to many car owners. At the same time, it is believed that Hongqi Automobile is suspected of sales fraud and should compensate consumers.
Today, when intelligence has become an indispensable part of our daily lives, the interconnection of vehicles and machines and the wireless charging of mobile phones do have the advantages of practicality and efficiency. In the process of daily use of the car, these two configurations can be said to be the most used. At the same time as the 2022 Hongqi H5 is reduced, the price has not decreased, which is unacceptable to consumers.
Another main model, the Hongqi HS5, also has a reduction in the number of configurations, except for the entry-level version of the model priced at 183,800 yuan, which is not equipped with mobile phone wireless charging, the rest of the versions are equipped with mobile phone wireless charging. For example, The Hongqi HS5 2019 2.0T Zhilian Flag Enjoy Four-Wheel Drive Edition, priced at 213,800, is equipped with mobile phone wireless charging; while the Hongqi HS5 2022 model is remodeled to 2.0T Zhilian Flag Enjoy Four-Wheel Drive Edition, which is also priced at 213,800, which is reduced by the wireless charging function of the mobile phone. The 2019 Hongqi HS5 is equipped with CarLife as standard, while the 2022 Hongqi HS5 is reduced to this function.
As the main sales models of the Hongqi HS5 and H5, it is reasonable to say that manufacturers cannot make such a low-level mistake. Is it a lack of chips, it is undeniable that in the past two years, major car companies have faced the problem of chip shortage. The biggest impact of the chip famine should be Euler, and the final processing result is to compensate users with 10,000 yuan of charging rights.
Last year, Ideal ONE also faced the problem of a shortage of vehicle chips for delivery, and the ideal car's treatment plan was to deliver the missing radar first and then reload the missing radar without affecting the user's normal use of the car.
Whether before or after, Ideal and Euler have made explanations and compensation in the face of chip shortages that may cause allocation reductions. Hongqi Automobile has been silent, and has not responded to the reduction proposed by the owner. From this point of view, there are great obstacles to communication between manufacturers and users.
Looking back at Chen Xu's policy of "everything for customers, all serving customers, and all being humble to customers", it seems hypocritical. If it is really the cause of the chip shortage, the manufacturer can fully and generously inform consumers that the price reduction sales or the installation of CarLife and mobile phone wireless charging in the later stage, I believe that the majority of car owners will understand. The situation will not deteriorate, forcing car owners to unite and defend their rights to manufacturers.
Conclusion: The success of Hongqi is not easy to come by, and it is inseparable from the support of the majority of car owners. But after not being able to stand firm, they began to play the big bully of the store, the same price can not buy the same configuration, for consumers, to protect the rights of manufacturers is also reasonable and legal. We also hope that Hongqi will maintain the double growth of brand and sales in the future days, provided that the premise is that it is said and cannot be strong, and then forget the car owners who support Hongqi.