In 2022, Chery took the lead in releasing a newly designed model overseas and conducted various basic tests in accordance with European standards. So far, it has accumulated 1.95 million overseas users and ranked first in The export of Chinese brands for 19 consecutive years, in the case of a mature and successful product line, breakthrough or stick to it? The birth of OMODA5 is another challenging self-iteration in front of Chery.
The global challenge behind a collision experiment
Not long ago, at the Chery Longshan Test Center, which covers an area of nearly 300,000 m2, Chery's global model OMODA 5 conducted a crash test, and engineers from foreign collision institutions evaluated and supervised the scene. The mobile trolley equipped with a rigid barrier hit the side at a speed of 50Km/h, and the side airbags were promptly released to form an effective protection for the dummy.
According to on-site engineers, the new car, which has not yet been listed, has hit nearly 170 cars so far. Judging from the results, it can meet the five major collision standards of China's C-NCAP, EU E-NCAP, Central and South American L-NCAP, Southeast Asia ASEAN-NCAP and Australia A-NCAP.
In addition, OMODA 5 also meets the emission standards, crash safety, pedestrian protection and other standards of Russia, Brazil, Gulf GCC, Chile, chery's global models have also obtained GOST, INMETRO, ANTATEL, 3CV and other certifications, and meet the regulatory requirements of 16 countries such as Egypt, Argentina, Ecuador, and Algeria.
The engineer team has also carried out corresponding development and experiments in response to the dusty pavement in Brazil, the plateau steep slope test in Mexico, the high temperature test in Saudi Arabia, the humid and hot environment test in Indonesia, the alpine test in Mohe and Russia, etc., and has developed and verified according to local conditions based on the global market.
Up to now, Chery's global users have exceeded 10 million, including 1.95 million overseas users, ranking first in the export of Chinese brand passenger cars for 19 consecutive years. In January 2022, cumulative sales reached 67,486 units, up 34.3% year-on-year, and overseas exports reached 26,900 units, up 60.9% year-on-year.
The good performance of the domestic and foreign markets has given Chery great confidence and confidence in a sense, and they have tried to make breakthroughs from themselves. Can OMODA 5 succeed? This is particularly important for Chery's strategic transformation. Because, this is a Chery product that is most unlike Chery.
What is the biggest obstacle to Chery's youthfulness?
In 2021, the automotive industry as a whole faced with the new crown pneumonia epidemic and chip shortage, Chery's annual sales reached 656,846 units, an increase of 46.3% year-on-year. The system that has been painstakingly built over the years has benefited Chery in an all-round way, and the great success is precisely a barrier for Chery's brand to break through. For a brand that has always taken the image of "science and engineering man", there are more things that need to be subverted.
So where does Chery's guts come from? Dreams and slogans are not enough, it requires a tough self-denial. Looking at Chery's 25-year growth history, it is not a denial of its own success again and again.
From the appearance, Chery has completely changed this time, although it is not the most amazing model on the market at present, but it does capture the trend of the trend. The design concept of OMODA 5 is very different from the current Chery product range. In terms of interior workmanship, the intimacy that this car brings to people is reminiscent of a high-end brand that is king of interiors.
In terms of power, the OMODA 5 is equipped with its most mature powertrain, Kunpeng Power 1.6TGDI + 7DCT power combination, maximum power 145kW, maximum torque 290N·m, equipped with racing mode and simulated sound, equipped with front McPherson + rear multi-link suspension layout. On the "engineering vehicle" that is still in the verification stage, the three drivers conducted a short field test drive, acceleration and braking performance, and the seismic filter effect on the road surface such as gravel and speed bumps, all of which have the characteristics of a sports SUV.
Since the car machine system has not yet been upgraded to the final version, the three drivers cannot experience functions such as face + gesture recognition and AI emotion monitoring and adjustment system for the time being. From the introduction of the engineer, it can be known that the intelligent configuration of this car is very rich. Chery, which is known for its technology, has also shown strong self-confidence in this regard.
From a one-on-one engineer brand to a trend brand, OMODA's IP path must bypass or subvert the most successful thinking mode of chery brand. For Chery, the most admirable thing about the leader Yin Tongyue is to dare to deny his success and continue to explore upwards. This transformation is already fully reflected at the product level of OMODA 5.
summary
Chery's systematic strength has undergone a painful period of accumulation and verification, which has fully tested the strategic determination of Chery people. Next, on the basis of a solid system, OMODA this product was born in the most fierce tide of competition, Chery needs to take off the "tooling" to play, whether it is the collocation of technology or marketing means, will collide head-on with the world's leading brands. And we firmly believe that only those who dare to deny their success will become super players in this market.