If you pay attention, you can find that in the past two or three years, the top Internet companies in China have ushered in a trough in market value, which is nothing more than anti-monopoly and tightening of supervision in the consumer market. In addition to Tencent and Ali, Meituan, as an office white-collar worker half a job bowl, is no exception, in February last year, Meituan's market value reached 265 million Hong Kong dollars, and now the market value is only 1.1 trillion US dollars, a year's time fell to 1.5 trillion.
As far as Meituan's annual report is concerned, in the three quarterly reports of last year, although the revenue has increased, the operating profit margin has also fallen by 13.12%, 10.22%, and 14.30% respectively, and the net profit attributable to the mother has turned from profit to loss. As a platform with takeaway as its main business, Meituan needs to take into account the three parties of merchants, riders and consumers, as long as there is a problem on one side, it is a blow to Meituan, so Meituan has also sought business expansion in recent years, but now it seems that it is still difficult for Meituan to get rid of the shackles of takeaway.
Entrepreneurship has been full of twists and turns, from social to group buying
Wang Xing, the founder of Meituan, can be called a tortuous entrepreneur. Ma Yun's many ventures can be said to be getting better and better, and Ma Huateng has been starting from one to the end since he founded Tencent. Even Meituan's nemesis, Hungry, was founded by Zhang Xuhao from his own takeaway delivery, and finally sold to Ma Yun for 66.5 billion yuan. As for Wang Xing, he was not so lucky.
After returning from studying in the United States, he founded the intranet, but at the beginning of the business, because of insufficient funds, he finally had to sell it to Chen Yizhou, which became a later renren network. After that, the second venture created the first Weibo social platform in China, But it was forced to close the station for regulatory reasons.
The fallen rice did not create the later Sina Weibo, and Zhang Yiming, who ran away from the meal, founded Douyin and ByteDance, the parent company of today's headlines. As for the US group, it is actually more like a new attempt by Wang Xing while waiting for the return of the meal, and the entrepreneurial style is far from before, and it is completely a project on the cusp of the wind. However, it is also such a project that killed halfway that made Wang Xing stand out in the "Hundred Regiments War".
Getting rid of Ali's embrace of Tencent, revenue increased 25 times
Domestic Internet companies often appear in the "Ali system" and "Tencent system" labels. Although in some small projects, there are also cases where two companies jointly invest, but there are not many. For a project as large as meituan, if two companies want to invest together, it can be said that it is difficult to tolerate two tigers. However, meituan did not believe in evil, and received an investment of 50 million US dollars from Ali as early as the beginning of its establishment, but later merged with the public comments invested by Tencent.
It is precisely because of Wang Xing's move that Ali gradually withdrew from the investment ranks of the Meituan and acquired Ele.me and Koubei Network, in direct opposition to the Meituan. However, from the perspective of the development direction of other companies acquired by Ali, perhaps it is a wise choice for Meituan to introduce Tencent to dissuade Ali. Most importantly, with the help of Tencent's WeChat traffic, Meituan's takeaway business can be better developed.
From the performance of previous years, the performance of the Meituan is almost a ladder growth, in 2015 the annual revenue of the Meituan is only 4.019 billion yuan, by 2020, the performance of the Meituan has advanced by double digits, reaching 114.7 billion yuan, and for two consecutive years to turn a profit. However, when the outside world thought that the US group had begun to breathe, various external factors followed, as if to say that Wang Xing's good days had not yet arrived.
Stepping into the community group buying track, the loss of 18.1 billion yuan was exposed to layoffs
In terms of regulatory policies, not long ago, 14 ministries and commissions issued the "Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Industry Sector", which specifically mentioned guiding takeaway platforms to reduce merchant service fees, and meituan's stock price evaporated by HK$200 billion on the same day. In addition, there are social security problems such as the takeaway brother. In addition to policy supervision, the market environment is also a hurdle for meituan.
In order to be able to make the financial report look better, the Us group even did not hesitate to grab the business with Didi, according to Wang Xing, when the Meituan users use the APP, there are many scenes that need to take a taxi, but after so many years, the Meituan taxi has not set off much storm, even when Didi is in trouble, it did not stand out, after all, before it, there were companies such as Hello Travel who were eyeing this market.
Another example is community group buying, meituan has written the word "group purchase" in the name, many capital admission, meituan has to follow. However, recently the Meituan Preferred Project has also inadvertently reported the news of layoffs, although the METUAN has not responded to this, but from the situation of other community group purchases, this news may be eight or nine inseparable. What's more, because of the investment in community group buying, Meituan's performance of turning losses into profits turned its face again last year, with a loss of 18.1 billion yuan in the first three quarters. If the US group continues to be exhausted in various money-burning tracks, perhaps the days of "falling and falling" will continue.