According to the new car traffic insurance data, Maserati's sales in China in January 2022 were 546 units, down 5.04% and 38.87% year-on-year and month-on-month, respectively. Among them, the luxury medium and large SUV Levante sales of 334 vehicles, accounting for more than 60% of the total sales, Maserati SUV strategy has been effective. According to the plan, Maserati's second SUV model, the Gregare, will debut worldwide on March 22 and is expected to be introduced to the domestic market within this year, and will compete with Porsche Macan and other models after listing, and the starting price is expected to start at about 600,000 yuan.
In the sedan segment, the Ghibli series sold 168 units, while the sales of the luxury car Quattroporte president series and the supercar MC20 stayed in double digits, with 26 and 18 units, respectively. In addition, the standard version of the new Gregale, which is positioned as a luxury mid-size SUV, is expected to be equipped with a 2.0T four-cylinder engine + 48V light hybrid system, and the high-performance model may directly use the MC20 Neptune 3.0T V6 twin-turbo engine.
Maserati will also focus on the electric vehicle market in the next two years, and in 2022 it is expected to launch two pure electric models, including an electric version of the Gregare.