Rejuvenation has always been a slogan often heard in the automobile market, because the consumer group is getting younger, or that the purchasing power of young people is getting stronger due to income reasons, so it is inevitable that car companies will begin to tilt to this group. From the perspective of the market, the design of rejuvenation has become the mainstream of the market, and the difference lies in whether the effect of rejuvenation is radical.
Recently, Chery's global product OMODA series of the first model - OMODA 5 opened blind booking, as a main young product, the car has been officially unveiled at the guangzhou auto show before, is expected to be officially listed during this year's Beijing auto show. Whether this new line of SUV has advantages, or whether there is competitive strength in the market, next, we will analyze it in detail by understanding the product data.
First of all, the face value, OMODA 5 overall design is full of recognizability, the front face adopts a borderless design style, the internal progressive middle net style is very visually impactful, and the headlights also use the popular split shape, which also makes the front face more aggressive.
The side lines of the body are very smooth, and the roof has a sloping shape, this large back design looks sporty, in addition, the car is also embellished with contrasting colors and metal materials, which looks not dull at all. Taillights are of course a through-line design, the interior uses a vertical line segment light group, more scientific and technological after lighting, in addition, the rear tail light group is higher positioned, embedded with the brand English logo, so that it looks like the sense of heaviness has indeed increased a lot, and the large size of the rear wing and the exaggerated rear bumper have added to the sporty temperament of the whole vehicle.
In terms of body size that consumers are most concerned about, OMODA 5 length, width and height are 4400x1830x1585mm, wheelbase is 2630mm, belongs to the standard compact SUV category, from the size can also be seen, the main sales model of the car is likely to be below 150,000 yuan, such a cost performance is still very interesting.
Overall, the appearance design of OMODA 5 is still very attractive, whether it is a radical front face design or a large slip of the shape, coupled with the contrast of fashion elements embellishment, so that OMODA 5 looks quite in line with the aesthetics of young people, coupled with its compact SUV positioning, it is also trustworthy in terms of price, in a number of products of the same level, the competitive strength is still very large.
The interior is also mainly based on prominent technology, equipped with a 12.3-inch LCD instrument and a 12.3-inch central control touch screen composed of a dual screen, visually more eye-catching, in addition, the crystal gear, touch air conditioning control panel of the eye-catching design, but also for the interior of the sense of science and technology to add a lot of color.
Of course, excellent hardware still depends on software to reflect, OMODA 5 equipped with the intelligent identification system is very scientific and technological, the system can use face + gesture recognition + AI emotion monitoring adjustment to cope with the user's corresponding function use, in addition, in some comfort configurations, such as SONY audio, 64 color rhythm atmosphere lights, refrigeration functions, and healthy cockpit and other functions are also provided.
Next comes the power part, OMODA 5 is still equipped with Chery's main 1.5T and 1.6T turbocharged engines, the maximum power of the two engines is 115kW and 145kW, and the transmission system matches the CVT stepless gearbox and the 7-speed dual-clutch transmission. And, according to the relevant news, OMODA 5 will also be launched in hybrid and pure electric versions in the future.
Conclusion: Overall, in terms of appearance and intelligent technology configuration, the overall performance of OMODA 5 is still remarkable, and the positioning of the car also indicates that the price has considerable imagination space, and the future market performance can still be expected.