Since the establishment of the goal of "basically achieving common prosperity for all people by 2035", the vision of common prosperity has been centered on. All sectors of society are actively responding to the call and throwing themselves into the great cause of promoting common prosperity. And common prosperity depends on common struggle, happy life is all struggled out, common prosperity must rely on hard work and wisdom to create. At the beginning of the Year of the Tiger, SAIC-GM-Wuling distributed 2 billion yuan of car purchase benefits to provide solid entrepreneurial support for the majority of strivers.
SAIC-GM-Wuling, as an important representative of the rise of the national automobile industry, its development process is an inspirational history of struggle. Officially listed in 2002, its predecessor can be traced back to the establishment of Liuzhou Power Machinery Factory in 1958. In that era of lack of funds and technology, Liuzhou Power Machinery Factory was established at the call of the state and built tractors, sewing machines, cotton looms, and mini-trucks. Looking at SAIC-GM-Wuling, which makes masks, "stall god cars" and snail powder today, the spirit of "what the people need, Wuling will build" has long been engraved in its bones.
The first achievement of the struggle that is well known to the public is naturally Wuling Hongguang. Wuling Hongguang is the first cross-border independent research and development product between commercial vehicles and passenger cars launched by SAIC-GM-Wuling. Since its launch, both commercial and passenger attributes have been welcomed by the majority of consumers, and it can be seen in almost every section of the road in the country, accompanying countless strivers to work hard and get rich. It can be said that behind every Wuling Hongguang, there is a history of struggle of an ordinary Chinese family. Stepping into the era of "new four modernizations" of automobiles, SAIC-GM-Wuling is even more outstanding, focusing on the layout of people's needs to launch Hongguang MINIEV, whether it is in the face of domestic early competition for new energy vehicles, or the huge pressure given by foreign companies, Hongguang MINIEV has created a new standard with strong product strength and user culture cultivation and other factors, put forward higher standard requirements for the field of new energy vehicles, and set a new benchmark for the industry.
Continuous insight into people's needs Struggle from the inside out
Chinese people have understood since ancient times that there is no good thing in the world to sit back and enjoy, and to be happy we must strive. Liuzhou is known as the "Guizhong Commercial Port", Liuzhou people have a flexible business mind, are very sensitive to market changes, and are good at adjusting business strategies. As one of the largest industrial bases in Guangxi, Liuzhou uses automobiles to pick up industrial beams. In the 50s without any experience in car manufacturing, Liuzhou's automobile industry was reborn from nirvana, Liuzhou Power Machinery Factory annual output of 5,000 tractors, and later also joined hands with Liuzhou Agricultural Machinery Factory to successfully produce the first 130-type truck in Guangxi; in the 80s, agricultural machinery was facing a slippery slope, Liutuo transformed into a production of micro-cars, and successfully produced the first energy-saving micro-truck in 1982. From tractors and mini-cars to MPVs, cars, suedes, suvs, for decades, it has gone through a development path from following, to cooperation, and to independent research and development.
From Wuling Light to Wuling Rongguang and Wuling Hongguang, SAIC-GM-Wuling sales have continued to increase. With the rapid growth of China's economy, Wuling products have become the wealth creation companions of countless people, and the national popularity has been formed. Up to now, the cumulative sales of Wuling Light have exceeded 5.55 million vehicles, the cumulative sales of Wuling Rongguang have exceeded 6.41 million vehicles, and the cumulative sales of Wuling Hongguang have exceeded 5.13 million vehicles. The huge popular base has always pushed Wuling forward. At present, China's economy has changed from high-speed to high-quality development, the entrepreneurial environment has changed greatly, and the demand for vehicles used by strivers has become more diversified. Think of what the people need and create what the people want. In the face of the strivers of the new era, SAIC-GM-Wuling has launched the Wuling Journey and the Wuling Journey. Wuling Journey's distinctive appearance and modification space cater to the tastes of young entrepreneurs. Wuling Journey has a large space and passenger comfort to meet the needs of multiple car scenes. With the better standard of living and the people's higher requirements for a better life, the Wuling brand is committed to providing products that have crossed the level.
At present, "lack of core" is the biggest problem facing the entire automotive industry, from the whole vehicle to related parts and components companies are almost affected. For car companies that rely on chips, the security of the supply chain has become an important proposition that they have to face. SAIC-GM-Wuling actively promotes the integration and development of the automobile and automotive chip industries, and as early as 2018, it proposed a "strong core" strategy and strived to solve the "card neck" problems such as "lack of core and less soul". Through joint technical research with domestic semiconductor manufacturers, the relevant parameters of Wuling computing chip have reached the technical level of similar products in foreign countries. But Wuling is not only satisfied with this, but also continues to exert efforts in the fields of memory chips and energy chips to accelerate the pace of chip localization. It also builds a domestic chip testing and verification and application platform, builds an automotive chip industry chain with domestic partners, builds a solid mainland automobile supply chain, and ensures the high-quality and sustainable development of the mainland automobile industry.
User culture keeps pace with the times and communicates with the emotions of strivers
In addition to winning the hearts of the people at the static level of product strength, Wuling has achieved dynamic interaction and integration with the people. In the process of brand management, the most critical is often not the sales volume, but the cultivation of user culture. A positive user culture means that users have an emotional trust and love for the brand. At the same time, users form groups to form a highly cohesive organization, in which users enjoy a sense of belonging and identity, and each person can find an exclusive cultural identity. In the process of building Hongguang MINIEV, Wuling handed over the initiative of Chaochuang to users, and the Chaochuang rate of Hongguang MINIEV was as high as 72%, becoming the leading new energy vehicle in China. Users are no longer just the "owner" of the car, but also the "creator" of the car, invisibly "production" and "consumption" two links are linked, the user's sense of experience is stronger, the participation in car transformation, brand culture has been significantly improved.
The relationship between the brand and the user is no longer the relationship between the brand owner and the consumer, but the friendship relationship that can be played together. Marketing is grounded and plays with users in order to arouse the emotional resonance of users. Recently, Wuling Hongguang S, which has been widely concerned by the media, landed on the Microsoft game masterpiece "Forza Motorsport: Horizon 5", which reverses the Chinese culture and shows the people's spirit of striving for a better life to the world. Wuling Automobile is no longer just a simple product, but derived from it a close group, a cultural trend, a vibrant social phenomenon. The cultivation of user culture makes the connotation of Wuling spirit richer, more attractive, and more sought after by users.
To achieve the goal of common prosperity, we need to make the cake bigger and better through the common struggle of the people of the whole country, and only when everyone participates and everyone does their best can we truly realize what everyone enjoys. In order to encourage the hard-working people, SAIC-GM-Wuling distributed 2 billion red envelope benefits, and once again reiterated the brand slogan "Tribute to Each Generation of Strivers" that has been implemented for many years with practical actions. Help all people to start a business and become a solid reliance on the user's side. After accompanying the self-improvement and hard struggle of the working people of China for generations, adhering to the concept of "what the people need, Wuling will create", Wuling Automobile has continuously changed and innovated in the inheritance. On the road of Wuling brand embarking on the journey of globalization, it still thinks about the needs of the people, creates what the people want, and strives to promote national economic and social development with its own struggle.
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