Ford Mondeo ST-Line official map came out, and then sold badly just like the national football team
In January, Changan Ford's new generation of Mondeo has been officially released, and the shape design of atmospheric movement reminds everyone of the mood when they saw Mondeo 9 years ago. And just like Fox, the new Mondeo also launched an ST-Line version, and recently its official picture was officially released, and announced that it would open a small subscription on February 25.
Official image of the Ford Mondeo ST-Line
In fact, the Mondeo ST-Line is similar to the ordinary version of Mondeo, but it adds a lot of exclusive elements, such as more dot-matrix grille decoration on the folded surface, a black decoration on the front bumper, a black ducktail, etc. If you choose red body painting, it will have a more sporty atmosphere.
Ford's new Mondeo Regular Edition
The interior of the Mondeo ST-Line actually only adds some red decorations, which looks more like EVOS. But in any case, Ford's 1.1-meter-long and large-screen design that runs through the entire center console in recent years is obviously to learn a little way to please consumers from the new car-making forces.
According to the declaration information previously released by the Ministry of Industry and Information Technology, the new Mondeo will be equipped with the same 2.0T engine as THE EVS, with a maximum horsepower of 238 horses. Its length, width and height are 4935/1875/1500mm, and the wheelbase is 2945mm, which is similar in size to FAW Toyota Asia Dragon.
The B-Class, which features a youthful movement, has been popular for several years, but in fact, the Ford Mondeo embarked on this path earlier than most of the models currently on the market. Unfortunately, Ford did not replace Mondeo for a long time, missed a great opportunity, and later sold unsustainably.
Today, Changan Ford wants to rely on the new Mondeo to restore the previous market performance, it is not realistic, the only thing it can do is to increase the overall sales of the brand as much as possible, which is an opportunity to achieve.
Of course, Changan Ford also needs to keep pace with the times in marketing, as a young model, it should be closer to the real needs of young people, and the publicity should be closer to the preferences of young people, rather than blindly defining this sporty B-class sedan with a greasy style, which will not waste its real product strength.
Stop taking orders and not stop production, Euler admitted that the black and white cat has a huge loss
In recent days, the rumors about the suspension of production of Euler black cats and white cats have quickly fermented, for this reason, the Official Release of the Euler brand officially issued an announcement in response, emphasizing that black cats and white cats are stopping orders, not stopping production.
Euler's official announcement
At the same time, the Euler brand official also publicly explained that the black cat and the white cat are the reasons for stopping receiving orders: it is because of huge losses! Euler also took the black cat as an example, after the sharp rise in raw material prices in 2022, the black cat lost more than 10,000 yuan per unit. Euler also said: "It is helpless to stop taking orders, in the absence of core and less electricity, the black and white cats waiting for the delivery of orders to users has exceeded 20,000 units, according to the current production volume, if you continue to receive orders, the delivery of new orders will wait until the second half of 2022." ”
Euler Black Cat
Euler's suspension of orders this time actually reflects a phenomenon that has always existed in the domestic automobile market, that is, the problem of low profits for small cars. The sales of Euler black cats have not been bad, although not very stable, but the monthly sales can occasionally reach the level of 6000-7000 vehicles, and the relatively poor sales of Euler white cats are actually not bleak, and the monthly sales are generally at the level of about 2000-3000 vehicles. Normally speaking, Euler's sales performance should still be able to make money.
Euler black cat and white cat historical sales data
However, as the announcement said, the shortage of chips has been affecting major car companies around the world, and in the case of short supply of chips, the price of raw materials is inevitable. Euler black cat, white cat are products of many years ago, the pricing at that time may still be able to earn some profits, but over the years these two cars have not increased much in price, raw materials have increased prices, the original profit is not high car is likely to sell a loss of one situation.
Euler White Cat
In addition, it is worth noting that the subsidy policy for new energy vehicles in 2022 will continue to decline as planned, and will decline by 30% on the basis of 2021. This news is estimated that Euler officials are not willing to tell everyone, after all, some new energy vehicle brands have increased their prices because of subsidies, and they have also been scolded by netizens.
Subsidy decline notice
At present, although the Euler brand promises that all the after-sales services of black cats and white cats will continue to be maintained, they will not be affected by the cessation of orders. But if these two cars resume receiving orders in the future, it is difficult to guarantee that the price will not increase, after all, the reality of loss is in front of us, euler can not do loss-making business, taking this as an opportunity, Euler to black cats, white cats to implement price increases, it has become justified. The only question to consider is, if the price of Euler black cats and white cats increases, will everyone continue to buy?
DM-i hybrid + blade battery, Denza high-end MPV is filled with BYD's killer
Recently, there have been many news about Denza's new high-end MPV, and it seems that something will happen. Sure enough, just recently, Denza released the official spy photos of its new high-end MPV, which came faster than expected.
Denza's new MPV official spy photos
Denza's MPV still uses a more traditional routine, the body is more square, obviously want to pursue the "nanny car" kind of temperament. Thankfully, it uses a double-sided sliding door design, and since it is positioned at a high end, it may still be electric.
Previously, Zhao Changjiang, director of BYD's high-end brand preparation office, had intentionally or unintentionally publicly revealed a lot of news on the social platform that Denza's new MPV will adopt a 2+2+3 7-seat layout, and the ground clearance is expected to be 15cm.
Zhao Changjiang, director of BYD's high-end brand preparation office, revealed the news
In addition, as a new energy vehicle brand directly related to BYD, Denza's new MPV is expected to have two power options of pure electric version and hybrid version, that is to say, BYD's signature blade battery will be installed on this car, and the hybrid model will also be equipped with BYD's DM-i hybrid system, referring to BYD's endurance of dm-i hybrid system, and it is obviously possible to have a comprehensive endurance of more than 1000km.
However, most of the above information has not been officially confirmed, but since the relevant official personnel have also revealed some information, I believe most of it will be realized.
For the future of Denza's new MPV, many people may not be optimistic. But now Denza set up a new sales company, began to reorganize the high-end formation, and Denza this new high-end MPV belongs to the new energy model, the current market is difficult to find similar products, if combined with BYD technology and marketing advantages, this MPV may be able to achieve success in sales, Denza this brand also has the opportunity to be revitalized.
After showing the exterior and interior, the Mazda CX-60 will make its world premiere on March 8
Earlier, Mazda's new SUV model based on the new rear-drive platform, the Mazda CX-60, has released a preview of the world premiere on March 8, and the appearance is also a small part. Closer and closer to the official release time, Mazda recently released another trailer, this time exposing some details of the interior.
Mazda CX-60 interior trailer
The interior of Mazda CX-60 looks more elegant, which is also Mazda's consistent design tradition, it is wrapped in a large number of fabrics similar to fabrics, officially called "Musubu" process, is a traditional textile originating from Japan, the door panel is made of maple solid wood decoration, the color matching is also based on light colors, many people may feel that there is no sense of grade, but at least it does not look greasy.
Unlike the previous fuel-powered tradition, the Mazda CX-60 is most concerned about its plug-in hybrid system, a 2.5-liter naturally aspirated inline four-cylinder engine with a "performance enhanced" motor, which is expected to output more than 300 horses of comprehensive maximum horsepower.
Mazda CX-60 teaser
Of course, Mazda CX-60 is still a stubborn side, it not only uses a new rear-drive platform to build, the future will also add inline six-cylinder engine and light hybrid system version, everyone knows that Mazda, the personality does not seem to have changed.
Previously exposed Mazda CX-60 unconformed spy photos
Judging from the unique positioning of the Mazda CX-60, Mazda once again bet on the market, not only to maintain its own brand personality, but also to conform to the trend of automobile development, the idea is still so bold. However, Mazda is trying to develop in the direction of high-end, positioning more and more niche, whether consumers can accept such changes, or it is worth thinking about.