The Super Bowl is known as the "American Spring Festival Gala", although the Chinese people are not very familiar with rugby, but the advertisement in the middle of the Super Bowl is a classic, and there is no shortage of mutual diss between friends in various industries, because it is sharp and funny.
In this year's Super Bowl commercial, one of polar stars was very popular. The highlight of the advertisement is that it does not directly boast about itself, but uses a series of NO's: no poetic dubbing, no dieselgate, no dirty secrets, no empty promises, no shortcuts, no conquest of Mars, no cover-ups, no nonsense, no compromises... In this way, it is not difficult to express that Polar Star is a young and energetic brand, and it is not difficult to think of Volvo's ultimate pursuit of safety and performance behind the same technical lineage.
Interestingly, Tesla shareholder and fan Sawyer Merritt retweeted the ad: "Volvo satirized Tesla and Volkswagen in the Super Bowl ad, and the strategy was really bold. ”
In the face of Tesla, who was CUE, Musk responded with a "laughing and crying" emoji in the comment area, but he was generous, after all, he also understood that the Super Bowl advertisement was a joke between everyone.
However, Volvo made this joke with confidence.
Volvo's battery, coming out of the Arctic Circle
You know, Volvo even put the test of electric vehicles in the Arctic Circle, and the long-term -40 ° C extremely cold environment has created a different technology. Just recently, Volvo put an XC40 pure electric long endurance version in an environment of -30 ° C, frozen in ice for 48 hours, and finally the car started and broke the ice!
Knowledgeable people know that the test of the vehicle in this experiment is all-round. Volvo began early on the cryogenic "exercise" of batteries. For the owner's warmth, Volvo used three tricks.
The first step is open source, Volvo added "HVCH high-pressure cooling water heating technology" to the battery pack, and equipped with an "active liquid cooling system" to enhance the cruising range and improve the heat dissipation efficiency of the battery cell.
The second step is throttling, Volvo's "heat pump system" is more advanced, its evaporator can absorb the external environment and the heat emitted by the battery, distributed to the "crew compartment" and "battery compartment", more efficient.
The third step is intelligent optimization, Volvo's BMS through the OTA upgrade, at any time to face the new environment of the subdivision of the working conditions, to complete better thermal management.
Once again, Volvo is the benchmark for safety
"Safety" has always been volvo's background. The era of electrification is no exception.
In terms of external safety, Volvo's battery pack adopts a cage-type high-strength aluminum frame, and uses a free-standing partition space and collision energy absorption structure, with side beam reinforcement technology, easily reaching IP67 level.
In terms of internal safety, the inner "core" of the Volvo battery pack is also powerful enough, and it uses a single cell with low nickel content to improve the cycle stability of the battery cell.
In addition, software security is also a priority for Volvo.
Under the new electrification strategy, Volvo's battery packs have no less than 50 temperature monitoring points, which can achieve millisecond-level reaction operation and prevent thermal runaway such as overcharge, overdischarge, temperature overdrive and short circuit of the battery pack.
summary
Seeing this, I think you should be able to understand Musk's laughing and crying expression.
In the context of the cold winter, Volvo can provide sufficient heat for car owners, and in terms of safety, Volvo has also fulfilled its commitment.
Recently, Volvo's new pure electric C40 announced a pre-sale, with prices starting from 267,000 yuan. In order to attract young users, Volvo has given plenty of preferential policies, such as deposits that can be inflated, and some gifts such as BAUER Vegen headphones.
In order to strengthen the determination of users, Volvo also launched a rare "value-added repurchase", and the last bit of concern about electric vehicles has basically dissipated.
With hardcore products and warm policies, Volvo's road to electrification is indeed steady and solid.