When it comes to Wuling, you will certainly not be unfamiliar with the saying "What the people need, Wuling will make". Whether it is the production of masks, or the popularity of the popular fried chicken Wuling Hongguang MINI EV of micro-electric vehicles in the past two years, it has left a deep impression on the market. For example, when choosing a micro-electric vehicle, people may think of the Wuling Hongguang MINI EV for the first time.
If you choose an SUV that pays attention to the balance and practicality of all aspects within 100,000 yuan, people may think of Wuling Star for the first time, if you want to buy a cost-effective home MPV, you may also lock your eyes on Wuling Capgemini.
On the evening of February 22, in order to cover more and more accurate needs of users, at the SAIC-GM-Wuling 2022 Wuling brand conference, SAIC-GM-Wuling not only officially released the brand strategy of "User Wings" and "Technology Wings" of "China Wuling Wings Flying Together", but also officially listed the Wuling Capgemini 280T Jinqing Edition, the new car launched a total of two models, equipped with a powertrain of 1.5T + CVT, the official price of 115,800 yuan and 125,800 yuan respectively.
At the moment of the price announcement, I believe it surprised many people. After all, before the new car was released, some people around us made a blind guess on the price of the new car, and some of them even expected that the highest price might be more than 130,000 yuan.
So, under this price positioning, can the Wuling Capgemini that ushered in the Jinqing version be more popular? In other words, at the node when Wuling opened the "brand up", what kind of heavy responsibility does Wuling Capgemini 280T carry?
First of all, let's explore the first question, will Wuling Capgemini be more popular? You know, as a "big four-seater" family car, in the same level of market, Wuling Capgemini's sales are remarkable. In 2021, Capgemini's sales exceeded 60,000 vehicles, an increase of 345.8% year-on-year, which is the highest sales in the same level of MPV. But the higher the starting point, the greater the pressure on the Wuling Capgemini 280T engine.
As we all know, in this level of market, in the context of the limited potential customers in the household MPV market, Wuling Capgemini faces many domestic rivals, in addition to Trumpchi M6, there are Song MAX and Geely Jiaji and other products. Therefore, for the Wuling Capgemini 280T, maintaining the advantage and continuing to expand the difference may be its key market significance.
Therefore, first of all, in the product dimension, the biggest difference with the current model is that the new car has chosen a defensive route based on "practical" and advanced quality. As we all know, driven by the upgrading of the consumption structure, the satisfaction of quality demand is particularly important for the household market. Therefore, on the basis of flexible and spacious space "practical", the seats of the new car also adopt ergonomic design and push design, which can highly fit the human body curve of orientals.
In addition, in terms of smart car requirements, Wuling Capgemini 280T is equipped with Wuling's independently developed Ling OS Lingxi system, which can achieve deep and continuous voice interaction and support WeChat location sharing and other functions. In addition, according to the official introduction, the new generation of Lingxi system equipped with the new car has been upgraded by OTA, and the speech recognition only takes 0.8 seconds and the wake-up time is only 0.6 seconds.
What is this concept? This is equivalent to the interaction between people and cars, and the communication efficiency between people is almost the same. On this basis, Wuling Capgemini 280T also uses a 1.5T high-power engine, the transmission is matched with 8 CVT stepless gearbox, with 290 Nm peak torque and 177 horsepower maximum power at the same time, due to the addition of a new generation of supercharger technology, as well as intelligent algorithm joint control system, the new car can reach peak torque at 1500 rpm.
Moreover, thanks to the BorgWarner-Mid-MOUNTED DVVT variable valve timing technology, MAHLE-variable displacement oil pump, two-way integrated exhaust duct cylinder head and other technologies and designs, the new car can also improve the power performance while making combustion more full, further bringing more economical fuel consumption performance.
Have you found that, in fact, although the upgrade of the Wuling Capgemini 280T is still based on practicality, behind the practicality, the new car wants to express an improvement in user quality experience. Therefore, based on the product, but not limited to the product, at the same time as the release of the new car, Wuling also officially released the brand strategy of flying two wings together.
It is worth noting that unlike others who "say first and then do", Wuling, which pursues "pragmatism", is "do it first and then say later". In order to promote the brand's comprehensive ToC and improve the user experience, in 2021, Wuling has successively built an online one-stop social e-commerce platform, LING Club, covering multi-dimensional scenarios such as car purchase, car use, social networking, shopping and personalized customization.
In addition, Wuling is also accelerating the construction of Wuling Global Brand Center LING House with users as the core and integrating multiple scenarios such as personalized customization, social space and life experience. It is understood that at present, the OFL Center for LING House users has been completed in Liuzhou, Nanning, Zhengzhou, Shanghai, Hangzhou, Suzhou and Guangzhou.
It is not difficult to see that although on the surface, The Wuling Capgemini 280T is a supplement to the Wuling Capgemini product line, the arrival of Wuling Capgemini is actually more like a new beginning for Wuling to enhance the user experience with more three-dimensional channels and forms. So, can the Wuling Capgemini 280T help Wuling Capgemini to become more popular? In our opinion, yes. So, what do you think?