No matter how hot mercedes-Benz, BMW and Audi sales are, the 100,000-level car market is still the focus of attention of the people, after all, it is still a minority that can afford luxury brands, most families' demand for cars is still practical, a low energy consumption, large space, good safety of the car is enough to meet the daily transportation needs.
Put 5 years ago, the budget of 100,000 yuan to buy a car, fuel vehicles is the best choice, but with the rapid development of electric vehicles, more and more people began to choose cars to put their eyes on electric vehicles, the model representative of which is BYD Dolphin, as a 100,000-level pure electric boutique market segment, sales rose for five consecutive months, in December last year and January this year is more than two consecutive months of sales exceeded 10,000 units, just a few months after the listing of the same Honda Fit as a small car, how did it do?
Technology is key
Dolphin is the first mass production car based on BYD's e platform 3.0, which you can simply understand as 1.0 is to master the core three electric technology; 2.0 is the key system modularization of the whole vehicle; and the development to 3.0 is to give intelligence, safety, efficiency and aesthetics to a car.
In terms of intelligence, Dolphin is equipped with the BYD OS system for the first time, which is a system that connects car hardware and car software, similar to the Android system, but the difference is that it can be compatible with car hardware, and can better coordinate and be compatible with car hardware and software.
BYD's lithium iron phosphate blade battery is already very familiar to everyone, it through structural innovation, greatly improved the volume utilization rate, and finally achieved the same space into the goal of more cells, it has a more compact structure, high hardness and high stability characteristics, can easily pass the needle punch impact test, the dolphin also innovatively used the battery as part of the body structure, to achieve a more reasonable layout but also enhance the body hardness, to ensure the safety of the vehicle when the vehicle crash.
Dolphin's high efficiency is reflected in its use of eight-in-one electric powertrain, the integration of the drive motor, motor controller, reducer, vehicle charger, DC converter, distribution box, vehicle controller, battery manager eight components, compared to the common three-in-one powertrain (motor, electronic control system and reducer), the comprehensive efficiency increased to 89%, in the body layout and power density advantages are obvious, as the only dolphin equipped with heat pumps at the same level, but also to achieve accurate control of the battery pack temperature, improve efficiency and reduce energy consumption.
Not inferior to the practicality of fuel vehicles
The practicality of BYD Dolphin is divided into two aspects, the first is space, the body size of the Dolphin is 4125/4070 *1770 *1570mm, the size is not prominent compared to the 100,000-level compact car, due to the design of the short front, so that its wheelbase is still 2 meters 7, 1 meter 78 height when sitting in the back row, there are more than 2 fists in the leg space, the space performance is good, and the dolphin floor adopts a full flat treatment, and the back row can easily sit three adults.
The second is the endurance performance, under the extreme environment test of -20 °C, BYD Dolphin ranked first with a battery life achievement rate of 55.6%, leaving behind the Euler good cat, Xiaopeng P5 and Volkswagen ID.3 and other models; and in the "Winter Optoelectronics" test activities participated in by many media, neDC's 405km Dolphin Fashion Edition was in a low-zero low temperature environment, maintaining the comfortable setting of air conditioning of 26 °C and second gear of air volume. The average endurance is 367.2km, and the average winter endurance achievement rate is as high as 90.7%, which is also excellent.
100,000-level new energy vehicles will be the mainstream
In 2021, the cumulative sales of new energy vehicles reached a record 2.989 million units, accounting for 14.8%, and the "Association of Passenger Vehicles" predicted that the penetration rate of new energy in 2022 would reach 25%, vehicle sales would exceed 5.5 million, and the sales growth rate of new energy vehicles would far exceed the average level of the automobile market.
According to the statistics of the Association of Passenger Vehicles, the new energy market in the low-end market still occupies a dominant position, to AO, AO and A-class models represented by the account for nearly 70% of the market share, more data analysis, with the 100,000 yuan fuel vehicle sales decline year by year, the next 100,000-150,000 yuan price range will usher in the outbreak of new energy vehicles, the proportion of new energy vehicles is expected to rise to 70%, now it seems that BYD timely launch of dolphin models is how wise, monthly sales continue to break through 10,000 units is not accidental.
Written at the end, remember the various disapprovals when BYD Dolphin first went public? With the hot sales of dolphins, all kinds of doubts have disappeared, BYD as the leader of the new energy market is getting more and more consumer recognition, so it seems that BYD's sales target of 1.5 million units in 2022 is really not just talking.