Antarctic Bear Guide: Bentley Motors, a subsidiary of volkswagen group, announced a £3 million investment plan that will be used in the production line at the headquarters of Crewe in the United Kingdom, where all of its models can be produced. It plans to use Additive Manufacturing (AM), a 3D printing additive manufacturing technology, to double its production capacity and once again lead the industry with strategic foresight.
Bentley Motors uses 3D printing to create automotive parts. Image from Bentley
Antarctic Bear learned that on February 17, 2022, Bentley Motors, a subsidiary of the Volkswagen Group, announced a £3 million investment to be used in a production line at the headquarters of Crewe in the United Kingdom. In fact, 3D printing additive manufacturing technology Bentley is not the first use, as early as 2021 the group has produced more than 15,000 auto parts, the current 3D printing additional investment plan its intention is to double its own Additive Manufacturing (AM) production capacity, and plans to provide customers with a more high-end personalized customized service experience through AM technology, continue the brand charm of high-end customization and finally realize beyond 100 plan.
Bentley Motors said the investment in the innovative process of 3D printing is another success story of Bentley's long-term, sustainable business model and vision of staying at the forefront of technological advancements. The company has selected a wide variety of items for printing, including on-the-job aids for manufacturing personnel, such as lightweight sand grinding blocks in woodworking workshops for making handmade interior parts.
Multi-range precision tools
Through precise additive manufacturing technology, the important parts needed for the car were printed for the Bentley Blower Continuation model, in addition to providing the medical sector with an anti-epidemic mask during the European epidemic. Bentley said they have used AM to create physical components for several prototype Bentley cars, including full-scale powertrain models and aerodynamic wind tunnel models. Advanced AM technology is also used to produce parts for record-breaking Bentley models driven during the demanding Pike Peak Challenge in the United States.
Accelerate product development
"AM's advanced technology helps accelerate product development, allowing Bentley to produce large volumes of parts without outsourcing," Bentley Motors added. "This is part of the company's groundbreaking Beyond100 strategy to achieve sustainable mobile leadership by reinventing all aspects of the business."
Beyond100 program
Antarctic Bear learned of Bentley's groundbreaking Beyond100 strategic plan announced in 2020 with the goal of sustainable mobile leadership and the ability to reshape the business's polygonal capabilities. Beyond100 is built on more than 20 years of forward-thinking, Bentley from 2030 to a full range of new energy pure electric models. This transformation represents a historic moment in a glorious history dating back to 1919.
That year, Bentley's founder, Walter Owen Bentley, founded the company with a simple but sincere goal: to build "a fast car, a good car, a first-class car." The basic principles that shaped us into the world's most popular luxury car brand have not changed.
However, more than 100 years later, Bentley had to redefine those goals to maintain its position as a leading manufacturer in the global sustainable luxury car sector. Our plan is to provide extraordinary liquidity for the next century and create a long-term, sustainable business model.
Proactive and accelerated operations
Bentley automakers also say 3D printing can cut part costs in half, and with 24/7 operation, the plant is able to produce thousands of components using more than 25 different materials.
Reduce costs and complexity
Antarctic Bear learned of Peter Bosch, Director of Manufacturing at Bentley, stating: "Bentley's additive manufacturing technology is currently at the industry-leading level, and the facility is quickly becoming the cornerstone of our dream factory ambitions. One of the main benefits is that it is efficiency-oriented, reducing the cost and complexity of countless jobs."
Accelerated operations and full staff training
During the manufacturing process, am systems 3D CAD models are converted into physical components, a technology that has been recognized as one of the fastest growing technologies in the world, and Bentley employees are trained in AM across the company. Bentley said, "Looking ahead, this advanced technology does have tremendous potential, including greater capabilities to deliver personalized parts to our customers, as well as further enhancing the personalization programs offered by each vehicle." ”
Antarctic Bear Review: This latest investment plan will certainly have a significant impact on other automakers, because AM's involvement has changed the original car production model, bentley's forward-looking vision for the future is very much in line with their Beyond100 program vision, continuous improvement, cost reduction and complexity reduction throughout the manufacturing process to maintain its position as an industry leader.
△ A number of units are recruiting 3D printing doctoral and master talents
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