To say that this year's auto show is a lot more lively, all the bigwigs are trying their best to promote their own equipment. Now is the era of traffic, even if the performance of a product is good, no one knows it is in vain. Therefore, everyone wants to rub a traffic to give themselves a long face, and this marketing method is becoming more and more fancy.
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Recently, the chairman of Great Wall Motors ridiculed that "Toyota is not promising" when he test-drove Toyota at the auto show, which has been hotly discussed for a long time.
At that time, Wei Jianjun, the chairman of Great Wall Motors, worked hard to publicize his car in order to have a good reputation. Of course, in addition to doing serious things, he also negotiates with industry bigwigs from other brands.
That's not all, when Wei Jianjun went to other exhibition areas when he was fine, he didn't forget to compare this, look at that, there is a feeling of arrogance. When Wei Jianjun came to the Toyota exhibition area, he was unceremoniously picky.
He ran to the car of Toyota's new Prado to test drive it in person, and said that the accessories were not good, and the performance was too old, and even the staff next to him were in a cold sweat.
That's not all, in the end, Wei Jianjun sighed after experiencing Toyota's new products, "Toyota cars are not promising", and at that time, the people around him were amazed.
His words made netizens explode, and they all said that the chairman, you are out of breath, and even the solid and stable old quality car companies dare to complain. If outsiders don't know, they still think that your car can beat Toyota in terms of sales.
Some netizens said that Mr. Wei was right, and he had to have such self-confidence in the development of national brands. We can't always rely on others, and vigorously developing self-developed products is the right way.
There are also netizens who are happy, but they didn't expect Wei Jianjun to behave so well and know how to market himself. In fact, today's domestic cars have made great progress, and it is not necessarily a bad thing to spend this momentum on traffic.
There is a reason why Wei Jianjun treats Prado so harshly, because he has a model to fight with him - the Great Wall Tank 700. If you want to talk about this medium and large off-road vehicle of the Great Wall, it is the pride of Wei Jianjun. So when he faced a fierce opponent, he was not polite.
When Wei Jianjun pulled the Prado door back and forth many times, he knew that Toyota's materials in terms of materials could not compare to his own car. One thing to say, Prado is indeed a continuation of the indicators of the old automobile industry, and the main focus is on good performance. But other than that, it doesn't seem to have much merit.
Let's not talk about the problem with the Prado door, Wei Jianjun has already explained the problem after trying back and forth a few times and pouting. To say that this veteran car company, Toyota actually uses slush molding materials on large off-road vehicles, which is really difficult for Wei Jianjun to say.
When Wei Jianjun glanced at the interior of Toyota, he immediately had a contrast in his heart. So it's no surprise that he complains mercilessly. After all, the Tank 700 has put a lot of effort into the interior, and it is luxurious everywhere you look. It is very intuitive to feel the difference between the two cars.
Besides, the tank 700 is still a new energy vehicle, and the configuration not only meets the requirements of fans, but also meets the power and can be properly matched with fuel. If today's environment is unsatisfactory, then cost performance has become people's first choice.
However, don't look at the configuration of the Prado is unsatisfactory, but in the hearts of car fans, the concept that this Toyota product must be a boutique is deeply rooted in the hearts of the people. In the eyes of the Chinese people, word of mouth is everything.
Even if the Tank 700 is about the same price point as the Prado, and this time there is a huge difference between the two. But in the eyes of many people, the Toyota brand alone is many times better than the Great Wall. But it doesn't matter, it's a mule or a horse for a walk. If Prado continues to be so unproductive, it will be more than just our verbal ridicule.
Therefore, the national industry has a long way to go, and the backwardness on the starting line does not mean that the benchmark of the industry will be controlled by outsiders.
Wei Jianjun's complaint is just the beginning, only by working hard and persevering, will we gradually develop the industry we are proud of. I believe that domestic cars will surpass their peers and become the best reputation in people's hearts.