February 17 news, this year's SUPER BOWL, automaker Polestar Polestar released a Super Bowl ad called "Uncompromising", and in the advertisement alluded to Volkswagen and Tesla, now this simple and bold advertising idea has achieved good results.
It is reported that the 30-second advertisement cost Polar Star 7 million US dollars (about more than 40 million yuan). In addition to showing the minimalist appearance of its compact pure electric model Polestarr2, as well as the uncompromising idea of "NO", which mentions that there is no "dieselgate" and no "conquest of Mars", alluding to the two major automobile giants Volkswagen and Tesla.
Although the advertisement has only 30 sides, it expresses a clear enough message, which also leads to a good publicity effect. According to consumer search data firm EDO, Polestar's 30-second ad performed 23 times higher than the median Super Bowl LVI ad, garnering extremely high attention.
Twitter search data from the social platform also shows that Polestar's ads are the most talked about in Super Bowl car ads. According to more than 190,000 tweets tracked by the company, Polestar's ad attention ranks first in 21 U.S. states.
According to the data, Polestar Polestar is a high-performance electric vehicle brand jointly held by Volvo and Geely, the brand headquarters is located in Sweden, the main factory is in China, and it currently has Polestar1, Polestar2 and other mass production models.
Although Polestar's Super Bowl ad shot directly at competitors, Tesla CEO Musk did not care. Musk replied with a "bitter smile" emoji in response to the tweet, which seemed to say: Thank you Polestar for exposing Tesla and not spending 1 cent on advertising.
Musk is well known for his "door-slamming" in marketing, and he and his company rarely have advertising budgets. In terms of the Super Bowl's advertising spending of hundreds of thousands of dollars per second, Tesla has made another wave.
END
Hexun official analyst 1 to 1 diagnosis stock.
Limited to 3 shares, scan the code immediately