2021 for the automobile manufacturing industry, is a year of opportunities and challenges coexist, a century of changes and century of epidemic intertwined, policies and regulations and market demand changes have become the norm, only the real king can always stand invincible. As the leader of China's heavy-duty truck industry, Sinotruk has made remarkable achievements in the industry in the face of drastic changes in the industry, working hard, fighting steadily, adhering to the road of high-quality development, and making full efforts to meet customer needs and maximize customer value. In 2021, With sales of 286,000 vehicles and a market share of 20.5%, Sinotruk will rise to the second place in the domestic industry; the export volume of heavy trucks has ranked first in the country for 17 consecutive years.
All the past is the prologue. Entering 2022, Sinotruk's sales success has been frequently reported, and it is ready to continue to lead in the field of heavy trucks with a new atmosphere. On February 18, the China Automobile Association released its January production and sales data, which showed that heavy-duty trucks sold 95,000 units, down 88,000 units from 183,000 units in the same period last year, down 48% year-on-year. Under the overall sluggish sales trend of the whole industry, Sinotruk bucked the tide, ranking first with sales of 27,725 vehicles and achieving a year-on-year increase of 7.3%.
China National Heavy Duty Truck trucks to the New Year, carrying impressive results, bringing a new year's report card: January 15, the new regulations for blue-brand light trucks have just landed, and the number of Haowo light trucks ordered on the same day exceeded 731 units; on February 14, Howo MAX trucks were listed, with sales of 137 units on the same day; Shandeka S-AMT16 tractor rush season, only Linyi area sold 568 units in a single day; Sanitation sprinklers, flammable liquid tank trucks, and dump trucks produced by Jinan special vehicles have achieved good results in batch delivery...
(Delivery ceremony of Howo Shenzhen Branch)
(Howo Snow Leopard Refrigerated Truck Delivery Site)
China National Heavy Duty Truck's sales momentum at the beginning of the year is like a rainbow, behind such an excellent record, what is a powerful driving force?
Keen insight into the policy, seize the market opportunity. With the landing of new regulations for blue light trucks, there will be no market for vehicles that do not meet the requirements. However, as early as 2 months before the promulgation of the new blue brand regulations, Sinotruk had made it clear that it would no longer produce 2.3-meter trucks, and all the products put on the market were compliant products. Coupled with the welfare activities of howo light truck New Year koi draw, the special prize user directly receives a HOWO smart photo light card for free, and there is a gift of 3000 to 6000. A series of pet fan activities have won unanimous praise from card friends, helping Sinotruk to lead the new blue brand track as a leader.
Focus on the forefront of the market and continue to empower customers. With the landing of China VI, energy conservation and environmental protection have attracted more and more attention. Sinotruk and Weichai Power have strong technical support in terms of vehicle structural performance, electronic control, etc., as early as 2019, it stepped up its product layout in line with the National VI standard, and obtained a large number of product verification data, MC+WP dual-power engine with more fuel-efficient, more worry-free high-quality products, to help Kayou embark on the road of high-quality wealth creation.
The blessing of family service broadens the brand pattern. Sinotruk has truly achieved high efficiency and all-round in terms of vehicle reserves, and can allocate vehicles for customers at any time. Sinotruk is favored by customers with its excellent product genes, overall view of the world, foresight and foresight, high-quality and high-efficiency quality and highly humanized "loved ones" service awareness, and has confirmed Sinotruk's leading position and extraordinary strength in the industry benchmark with consecutive successes.
With the help of steel networks, international marketing has borne fruit. China National Heavy Duty Truck's export business has overcome the impact of the epidemic, maintained high-quality development of the international market, strengthened marketing management, focused on the expansion of the head market, and unswervingly implemented the "three transformations" requirements, that is, "from selling low-quality products to selling high-quality products, from selling products to selling brands, from selling brands to selling services", and orderly promoting the upgrading of export product structure. At present, more than 400,000 heavy trucks have been working in mining areas, ports and other fields around the world, serving the construction of major projects such as highways, railways and hydropower stations, and Sinotruk has become the most trusted partner in logistics and equipment for overseas customers.
(China National Heavy Duty Truck Shandeka AMT Tractor Linyi Venue)
(Ji'nan Branch delivered Haowo TX China VI tractor in batches)
(Special Purpose Vehicle Branch Batch Delivery Dump Truck)
Although Sinotruk has set a good start in 2022 with proud results, in the face of the industry's annual sales of heavy trucks of 800,000-900,000 vehicles, Sinotruk knows that when the trough storm sweeps the entire industry, 2022 will become a challenging year, and only when the footsteps are more stable and powerful can we obtain the strength to stand in the forefront.
The drums of war urged the dust to be washed, and the horses and whips were raised again. In the new year, Sinotruk's product layout will continue to improve, and it will provide the market with a series of compliant, high-quality and profitable products. In the new energy track, it has comprehensively laid out the three major technical routes of pure electric, hybrid and hydrogen fuel cells, four major types of traction, cargo, engineering and special models, and developed a full range of new energy commercial vehicle products and a full range of electric drive bridge technologies that are completely independently developed. Since it wants to maintain the leading technology in the industry, Sinotruk is destined to draw a clear line with the "roadside shop" model that uses existing social resources to assemble homogeneous products.
A series of exciting news, a clear picture, let us realize that the attitude of focusing on creating fine products and the courage to innovate are the secrets of the vitality of this company founded in 1930. I believe that Sinotruk will be roaring in the new year, shifting gears and overtaking on new tracks, and constantly leading the trend of the times on the fast lane!