Landu Automobile also joined the era of "great navigation" of automobiles. On February 17, Landu Automobile announced its entry into the European market, and the first stop country was Norway. It is reported that Landu FREE plans to debut in the Norwegian capital Oslo in June this year, and Lando's first overseas flagship store will also open in the center of Oslo. Landu FREE will open the delivery of models to Norwegian users in the fourth quarter of this year.
Lantu Automobile said that the strategic planning to quickly start overseas market expansion stems from Dongfeng's strength as a central enterprise to lay out global resources. It is reported that Lantu's overseas model will adopt the form of cooperation with China Dongfeng Motor Industry Import and Export Co., Ltd., which is the first foreign trade company established by the state in China's automotive industry and one of the key foreign trade enterprises managed by the Ministry of Commerce of China, with export trade business covering more than 100 countries and regions in Eastern Europe, Southeast Asia, the Middle East, Africa, South America and so on. At the same time, Lantu Automobile believes that the annual penetration rate of electric vehicles in Europe is close to 20%, and now it is the best window period to enter the European market, and Lantu hopes to accelerate the layout of the international market and enhance brand influence. It is reported that Lantu Automobile will develop and test corresponding products in a targeted manner according to the consumer needs, regulatory requirements and market environment of Norway and other European countries to better meet European users.
According to the data, Norway is currently the country with the highest proportion of electric vehicles in the world, and the country has previously made it clear that it will stop selling gasoline and diesel vehicles by 2025. The local government has introduced a number of policies to support the transformation of electrification, including the exemption of 25% value-added tax on electric vehicles, the exemption of import duties and the exemption of road maintenance tax, as well as free municipal parking and road and bridge fees. According to the data, Norwegian new car sales in 2021 are about 176,000 units, of which 65% are pure electric vehicles, compared with 54% of the market share in 2020. The Norwegian Electric Vehicle Association also expects electric vehicle sales to account for 80% of total new car sales in Norway in 2022. It is precisely because of the unique advantages of local policies that in the past two years, the development of the Norwegian electric vehicle market has attracted many Chinese car brands to enter. Last year, Brands such as Weilai, Xiaopeng, Polar Star and BYD successively entered the Norwegian market and competed with Tesla, Volkswagen, Toyota and other brands.