"Your car has been depreciating since the moment it drives out of the 4S shop."
I think many people have heard of such words. Maybe some people think this is alarmist and scoff at it. But in fact, as a high-priced commodity, the retention rate of automobiles is particularly noteworthy.
For example, we can think of the process of car depreciation as a hole in the wallet leaking money, in the same time, leaking out a tenth and leaking out half, the difference in loss can be great. And this "hole" that determines how quickly or slowly money is leaked is the retention rate.
Reflected in reality, some models with high retention rate may only lose a dozen points in three years, while those with poor retention rate may directly fall by half. When you think about it, it really hurts.
As a result, choosing a model with a high retention rate has become a good way to "stop loss". Today Xiaobian will take you to take stock of those models with high retention rate, so that you are no longer so painful in the face of car depreciation.
I have to say that when it comes to the retention rate, Japanese cars are absolutely the first to bear the brunt. All along, the performance of Japanese cars in terms of retention rate has been really outstanding.
As the mainstay of the "two fields", camry and Accord have a huge market ownership and are excellent representatives of the high retention rate of Japanese cars.
On the one hand, whether it is price setting or specific product strength, both are deeply in line with a wide range of consumer needs; on the other hand, the durable and reliable quality reputation of Japanese cars has also given the two more blessings. As a result, the three-year retention rate of camry and Accord has remained above 80%. If you take 200,000 as the benchmark, after three years of opening, you can sell it for 160,000. Such a depreciation rate is really reassuring enough.
If the price goes up, it will belong to BBA's "34C" and "56E". It is undeniable that as a luxury brand, the "LOGO" aura on BBA products is objectively existent. But the reality is that many people recognize this mark.
For a long time, BMW 3 Series, Audi A4L, Mercedes-Benz C-Class, BMW 5 Series, Audi A6L, Mercedes-Benz E-Class, these main models have established a wide range of recognition and recognition in the minds of consumers. At the same time, as products of luxury brands, they can also give users the grade and experience they deserve at the level of product strength.
Therefore, although there is a brand premium, the three-year retention rate of these models is also around 70%. On the other hand, some consumers who don't have enough budget but want to make noodles turn to used cars for these models have also made their retention rates even stronger.
It is worth mentioning that in a sense, buying a second-hand BBA seems to be more appropriate.
Having said all that, it's time to talk about your own brands. The first thing that needs to be admitted is that from the overall point of view, compared with the joint venture brand, the retention rate of the independent brand is indeed slightly weaker, but in fact, there is no lack of excellent existence.
For example, the current popular tank 300, the three-year retention rate is as high as 82%, completely without losing the previous joint venture brand models. If you connect it to the price of 200,000 or 300,000, you can better appreciate the extraordinary significance of this.
With its good design and hardcore intrinsic qualities, tank 300 deserves this market recognition and feedback. For consumers, the biggest annoyance may just be waiting in line for the bus.
In addition, the Shenche Haval H6, as well as the Changan CS75 that came later, the three-year retention rate of the outstanding representatives of these two domestic SUVs is also about 70%, which is also quite good. However, compared with the expectations of the two, the three-year retention rate of 70.4% of Lynk & Co 01 is quite surprising.
You know, from the perspective of brand tone, Lynk & Co is always a little higher. When Lynk & Co, which has a higher brand height, has a high retention rate, it undoubtedly confirms the rise of its own brand again. On the other hand, it also proves that consumers have truly improved their own brands, which is of great significance.
Finally, let's talk about new energy vehicles. It is estimated that many people can not guess that the new energy model with the highest retention rate is the Wuling Hongguang MINI EV.
However, if you think about it, as a "people's scooter", Wuling Hongguang MINI EV sells tens of thousands of units every month, thus establishing a huge volume. Coupled with the well-known influence of women and children, it is reasonable that the annual retention rate of 89% is also reasonable.
In addition, it is worth mentioning that unlike the ranking of the retention rate of fuel vehicles that is dominated by joint ventures, in the new energy retention rate ranking, there are more independent models like BYD's Han, Tang, GAC AION V, AION S, Xiaopeng P7, and Weilai ES6. Only Tesla and Porsche's Taycan can compete. I have to say that in the field of new energy, independent brands are indeed in front.
It is true that in the impression of many people, due to the existence of battery loss problems, the depreciation of new energy vehicles is very scary. However, it is believed that with the development of technology, policy adjustment and the full arrival of the entire new energy trend, these problems will eventually be solved.
With the continuous improvement of living standards, the frequency of consumer car changes is also accelerating, which is an indisputable fact. Choosing a model with a high retention rate means that you can minimize depreciation losses when changing cars. How to say that sentence, less loss is earned.
In addition, similar to "looking at the sales ranking to buy", the car retention rate ranking as a reflection of the degree of market recognition, compared to it to buy a car is also a safe choice. To some extent, the retention rate is even more informative than the sales volume. Moreover, sometimes the two are highly overlapping.
Of course, if you want to drive a car to scrapping, that's a different matter. Choose one you like within your ability, drive comfortably, and that's it.