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"National Style" programs have repeatedly broken the circle, why is Generation Z particularly emotional about traditional aesthetics?

With the rise of contemporary young people's cultural aesthetics, "national style" is becoming a new generation of "traffic password". From the stunning debut of the dance poetry drama "Only This Green" with the theme of the Song Dynasty's famous monument "A Thousand Miles of Rivers and Mountains" in the spring evening, to henan satellite TV's pioneering underwater filming form of "Roselle Water Fu Dance" brushing out of the circle, and then to the "Tang Palace Night Banquet" inspired by the Sui Dynasty music and dance figurines, the "National Style" content is re-leading the audience to taste the beauty of Chinese culture with a larger story imagination space and deeper cultural content.

"National Style" programs have repeatedly broken the circle, why is Generation Z particularly emotional about traditional aesthetics?

Station B Lantern Party "Shangyuan Thousand Lantern Festival".

As a community where young people gather, this year's B Station Lantern Party "Shangyuan Thousand Lantern Festival" has once again won the certification of traffic and word of mouth with the poetic beauty of national style. The reunion of thousands of families is a brilliant picture of the world. The main line of the party is to find the ancient Lantern Lantern Festival "Aoshan Lantern", and the audience changes scenery with the actors, guessing the riddles of the lanterns, visiting the lantern fair, appreciating the fragrance of the years and the vientiane of the world, and stringing together wonderful and timeless programs.

After the opening magnificent splendid dance section, Peking Opera actor Wang Peiyu and singer-songwriter Alan drum sang "Yan Homecoming", and the famous sections about love, family affection and friendship reunion reverberated with a strong sense of homesickness. A song into the dream, national first-class actors Weng Jiahui and Shao Tianshuai newly sang the Kunqu version of "Little", with figure skaters Chen Xizi and Xing Jianing's ice dance. Chaoshan Ying song and dance, national intangible cultural heritage puppet show, kip stone lanterns, Quanzhou flower lanterns and other colorful traditional folk culture dotted with them.

"National Style" programs have repeatedly broken the circle, why is Generation Z particularly emotional about traditional aesthetics?

Station B "Shangyuan Thousand Lantern Festival" invited drama masters and guofeng UP masters to participate in the party.

In order to make the party more distinctive, Station B also invited Xi Xing, a writer from the starting point who has experienced in the creation of national style themes, to join in the creation of stories and scripts, which increased the fun, story and content professionalism of the whole party. Writer Xi Xing has more than ten years of writing experience, created novels such as "Jun JiuLing" and "Chu Hou", and is one of the representative writers of Guyan Network. According to Xixing, as early as last November, the project team of the evening party invited her to create the literary content of the script through reading the text.

Xi Yue designed "a lamp god sister lamp spirit child who came out of the marquee", adding a bit of fantasy and mystery to the whole story. This key setting makes the whole story start from "a little sister running out of the lamp and taking the little girl to pursue Aoshan Mountain together" to the end of "the lamp spirit returns to the marquee, and the brilliant lights are like the human world", so that the audience can taste endlessly in a trance, just like a dream of visiting the garden. The middle is interspersed with small bridges such as "boys amused to rob girls of the marquee", showing the cute details between young boys and girls.

Although the story deduced by the evening party is the background of historical overhead, most of the costumes, environment, customs, culture and other elements are mainly referenced to the golden age of opera history - the Ming Dynasty, which involves the Lantern Festival folk customs and traditional skills at that time. To this end, Xixing and the content team deliberately looked up a lot of books and materials, such as the origin of "Aoshan Mountain", the legend of the lantern, and the background information of the opera.

At present, more and more creators are going into the depths of ancient Chinese culture to extract nutrients and establish new connections with current life. Vermilion lips, distant mountain eyebrows, mountain buns, long green skirts... CCTV Tiger Year Spring Festival Gala, when the dance poetry drama "Only This Green" excerpt "Green" appeared, from social networking sites to WeChat circle of friends, were quickly brushed. The northern Song Dynasty genius painter Wang Ximeng left the world with "A Thousand Miles of Rivers and Mountains", the mineral pigments in this painting (shiqing, shiqing) have not faded for thousands of years, even in the dark environment is still glowing with gems, and the main creative team of "Only This Green" is from this detail to extract the image of "green". In many static pictures, the audience can perceive the edges and corners of the Chinese paintings and the feeling of the mountains and mountains and rivers through the dancers' limbs, skirts, and flowing formations. The dancers have powerful movements, but also convey the majesty and soul of thousands of miles of rivers and mountains.

"National Style" programs have repeatedly broken the circle, why is Generation Z particularly emotional about traditional aesthetics?

The Spring Festival Gala dance poetry drama "Only this green".

Zhou Liya, the choreographer of "Only This Green", also had concerns when she was creating, lest she pay attention to freehand writing would be coldly received by the market, but she did not expect to receive countless praise from the audience. Zhou Liya said in an interview with the surging news reporter: "We hope to excavate the beauty and profound heritage of traditional Chinese culture behind cultural relics through artistic creation. And the audience not only read us, but also has many of their own interpretations. ”

Why is Gen Z particularly emotional about traditional aesthetics? Contemporary dance forms have never been a pure, only physically dynamic art. As an incision, it can integrate the costume, music, and language into a whole image to present. This is also the reason why the "National Style" dance has repeatedly broken the circle. Last year, the cultural drama "Dance Millennium", jointly created by Station B Henan Satellite TV, is a case of deep integration of traditional culture with dance and plot, the drama invited 5 recommended dancers and 13 domestic top dance troupes to cross the four most representative cultural prosperity in Chinese history and jointly tell the Chinese story contained in dance. "Dunhuang", "Xianghe Song", "Stepping Song", "Dotted Lips", "Five Stars Out of the East"... The 24 dances are all derived from allusions, customs and history in traditional culture.

"National Style" programs have repeatedly broken the circle, why is Generation Z particularly emotional about traditional aesthetics?

The dance "Double Sisters of the Prosperous World" in "Dancing Millennium".

Jiang Xiaowei, producer and director of "Dance Millennium", once said at the program seminar that in the past year, the number of viewers of B station guofeng videos has reached 136 million, of which more than 80% are 18 to 24 years old, which is obviously different from the inherent cognition that only the elderly people like traditional culture. Zhang Yanjie, a professor at the Beijing Dance Academy, also said that China's ancient and modern times are not separated, but are spiritually, culturally and even at the root of fate. From the perspective of social and cultural history, the national trend did not suddenly erupt, but has been surging in the process. It's just that today's young people have more diversified choices, and they can even take the initiative to participate in the construction of national style culture.

"National Style" programs have repeatedly broken the circle, why is Generation Z particularly emotional about traditional aesthetics?

The Himalayan Listening Book is an evening party framed by the Classic of Mountains and Seas.

At the end of 2021, the audiobook platform Himalaya also launched a national style drama evening party, which used the ancient book "Classic of Mountains and Seas" as the framework to break the traditional stage presentation style, and tell a story of exploring the meaning of sound through the film-level drama series technique. The evening is divided into four chapters: Xuanwu, Qinglong, White Tiger and Suzaku, through the story of the "Classic of Mountains and Seas" and the divine beasts in it, combined with the content and creators on the platform, respectively, showing the imagery of classics and inheritance, collision and fusion, personality and expression, blood and imagination.

For such a novel evening, the main creative team of Himalaya said, "It is hoped that in the collision and integration of classical and fashion, tradition and modernity, we will present an evening party with cultural depth, cross-border innovation and emotional resonance." It is hoped that through the medium of voice, it will help the inheritance of China's excellent traditional culture, attract more young people to pay attention to China's excellent traditional culture, and let more young people become the inheritors and disseminators of traditional culture. ”

With the rise of bullet screen culture, this is a media system that a new generation of young people are familiar with and can participate in real time. In one out-of-the-loop national style program after another, the bullet screen on the screen overwhelmed the sky, which was the spirit of their times surging forward. The Lantern Festival "Shangyuan Thousand Lantern Festival" adopts the form of "Network Literature + Lantern National Style Evening", which is not only a wonderful attempt to integrate online literature IP across formats, but also can be seen as an online text to help traditional culture enter the vision of young people in a more vivid and vivid form.

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