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"Car Matrix" sales interpretation: New Year and new atmosphere, the Lantern Festival of the Year of the Tiger in the Lunar Calendar has just passed, based on the number of new car traffic insurance purchases, the sales ranking data of domestic passenger cars (including imported cars) in January 2022 has been freshly released, and the data shows that domestic passenger car sales in January 2022 were 2.269 million units, down 4.04% from last year. Among them, 1.072 million cars were sold, accounting for 47.2%.
Specifically: Nissan Xuanyi market share is getting higher and higher, continuously and stably maintained at more than 40,000 vehicles, this month is close to 50,000 vehicles, I have to say that a car to support a brand is not empty words; Volkswagen Langyi has long maintained the "millennium old two", by Xuanyi long-term "crushing"; the Surrogate Elf Wuling Hongguang MINI EV this month has declined compared with last month, but still maintain a high level of operation; other models in the compact family car field Buick Ingen, Volkswagen Sagittarius, Toyota Corolla, Volkswagen Bora, Toyota Ralink has maintained sales of more than 20,000 vehicles, becoming a mandatory model range for domestic family users to buy a car; it is worth noting that the mid-term redesign of the BMW 5 Series has historically entered the top 5 of the monthly sales rankings, and the excellent design and near-perfect control have made the BMW 5 Series more and more popular, and the Mercedes-Benz E-Class and Audi A6L have gradually distanced; the Toyota Camry in the mid-level car field has become a benchmark model, and there is still a certain gap between the Honda Accord/Volkswagen Magotan, Passat/Nissan Tianlai and other models The same intermediate luxury car BMW 3 Series with excellent sport control to win the favor of young people, Audi A4L / Mercedes-Benz C-class still need to refuel to catch up; the domestic camp of the outstanding Performance geely Emgrand and BYD Qin and Changan Yidong represent the most outstanding models of domestic cars, the basic monthly sales can reach about 20,000, the top 20 models, domestic cars account for only 5 seats, there is still broad room for growth in the future.
The opening month of January is very important, becoming the "cornerstone" of whether it can complete the established sales target for the whole year, with 34 models and 62 models with more than 5,000 vehicles sold in the month, and as the competition continues to deepen, the models with backward sales must be strengthened.