There is no doubt that the first echelon of the new car-making forces is "Wei Xiaoli", and everyone's consensus should be led by Weilai, but in fact, Weilai's performance last year was not satisfactory, due to the upgrading of the production line, the sales volume began to be uncertain in the second half of the year, and finally the annual sales crown fell into the hands of Xiaopeng Automobile. In 2021 NIO DAY, Weilai not only released a new ET5, but even said: I don't understand why anyone still buys a gas car?
This remark is bound to cause dissatisfaction among some groups, and finally Li Bin must apologize.
Recently, according to our latest understanding, Weilai Automobile held a media communication meeting, revealing a key information, that is, it will launch a new model in April, or named ES7, according to the plan, the new car is expected to debut at the Beijing Auto Show.
It is reported that Weilai ES7 is positioned in the large five-seat SUV, based on the Weilai NT2.0 platform to build, judging from the name, is between the Weilai ES6 and ES8, including the price and size of the new car, is expected to focus on the price range of 40-500,000 yuan, new energy subsidy policy on don't think.
According to the new car camouflage spy photos exposed on the Internet, it is basically certain that the appearance of the new car is highly similar to the design of the Weilai ES8, especially the exposed front grille. In addition, the new car also adopts a slippery back design, which is both high-end and sporty.
It is worth mentioning that the most anticipated new car is the lidar and high camera on the roof, which is expected to be effectively used in vehicle intelligence, according to the official description of Weilai, "ES7 is consistent with ET5 and ET7 in the level of intelligence", and also shows that the new car will be benchmarked against BMW X5L in the future.
Once suspected that people buy gasoline cars, and also want to turn the BBA pattern into the pattern of the NBA, and now actually want to benchmark the BMW X5L that has not yet been fully domestically produced, what do you think, BMW X5L is a medium and large SUV priced at more than 500,000 yuan, the future ES7 is afraid that it is a bit arrogant.
Written in the end: whether it is sharp words or bluffs, it is Weilai's public relations marketing, then, how is Weilai ES7, should speak with strength.