A few days ago, due to the price increase in the supply chain, the white cat and black cat under the Euler brand announced that they would stop production and would no longer accept new orders.
In this regard, Euler Automobile also explained to consumers under the official Weibo that its main reasons are because of: chip shortages, spare parts supply can not guarantee production and many other reasons, resulting in too much backlog of black and white cat models, customer car purchase cycle is too long, affecting customer experience. In order to avoid bringing a bad car buying experience to car owners, Euler Black Cat and Euler White Cat have indeed stopped taking orders.
Che Yunqi learned from official data that the sales volume of the Euler brand last year was 135,000 vehicles, an increase of 140% year-on-year, of which the annual sales of black cats were 66,300 units, and the annual sales of good cats were 50,900 units. It can be seen that double cats account for 60% of the total sales of the Euler brand, and after the suspension of production, it will definitely have an impact on the sales of the Euler brand. Che Yunmei believes that after the official denial of the rumors of suspension of production, Euler Double Cat may usher in a wave of price increases when it waits for the follow-up restart to receive orders.