The picture says: "When the National Treasure Meets the National Comic" Public Welfare Activity Provided by source/interviewee
In order to activate the content value of the mainland's outstanding cultural heritage, let the cultural relics "come alive", and let more young people know and disseminate the national treasure cultural relics, the Cultural Relics Digital Communication Cooperation Base of Shanghai Jiao Tong University (Fujian) and the National Comics "Fu see China" Lantern Fuka Public Welfare Activity Creation Group joined forces to let the national treasure cultural relics collide with the national comics.
The event selected four representative cultural relics of "Hai Silk Culture" from the "Chinese Cultural Content IP Database (Fujian)", which matched the "spiritual concept" of the characters in the animation. This year's Lantern Festival "H5+ Animation Greeting Card (Electronic Greeting Card)" public welfare activity theme is "Silk Road Bright Moon", which combines the origin of the Onshore Silk Road and the origin of the Maritime Silk Road, and selects special national treasures for joint display and blessing. Professor Tong Qingyan, director of the Cultural Relics Digital Dissemination Base (Fujian) of Shanghai Jiao Tong University, introduced that the four cultural relics selected for the Lantern Festival highlighted the local politics, economy, art and culture of Fujian in addition to the year and structure of cultural relics. For example, the Bronze Age Jade Ge is a symbol of user power and identity; the Zheng He bronze bell has the inscription "Guotai Min'an, Wind and Rain Shun"; the Tang Persian Peacock Green Glazed Pottery Vase reflects the trade between ancient Persia and Fuzhou, and is a physical evidence for studying the ancient Persian culture and overseas transportation and trade in Fuzhou and other places; the Song Rabbit Bowl presents a vertical silk-like natural texture on the black glaze, as fine as rabbit hair, which is a typical oriental porcelain altar art.
"When national treasures meet national comics" public welfare activities have been held for three consecutive years so far, and have been jointly organized with Shaanxi History Museum and Shanghai Museum, Zhejiang Museum, Hebei Provincial Museum and other museums, through the animation characters "endorsement" corresponding to the temperament of the national treasure cultural relics, while sending matching New Year greetings, so that young people can pass on the New Year blessings at the same time, spread interest and love for the cultural museum.
Since 2019, the Cultural Relics Database of Shanghai Jiao Tong University has cooperated with the Fujian Provincial Bureau of Cultural Relics to classify the national cultural relics categories on the basis of sorting out the national cultural relics categories, classifying them according to the theme of Fujian's local cultural characteristics, and taking the transmission value of cultural relics as an important reference indicator, such as classifying "Hai Silk Culture", "Red Culture", "Ship Administration Culture", "Shoushan Stone Culture" and "Jianzhan Culture" in the database, breaking the introduction of a single picture, age and material in the digital dissemination of domestic cultural relics, and the political philosophy of cultural relics containing the concept of "community of human destiny". Presentation of business intelligence and aesthetic art.
The cultural relics database originated from the major project of the National Philosophy Society presided over by Tong Qingyan, "Research on the Way to Enhance the Global Influence of Chinese Culture in the Network and Digital Age", Tong Qingyan believes that Chinese cultural relics are an important carrier for inheriting Chinese culture, storing Chinese civilization and collective memory, and the historical stories and aesthetic arts in Chinese cultural relics are the elements that enhance the global influence of Chinese culture, which is easy to build cultural trust in the global scope and can be effectively disseminated. In order to extract and disseminate the culture contained in cultural relics, it is urgent to build a cultural relics cultural content selection mechanism of "identification, stratification and dissemination" of Chinese culture, and it is necessary to study the digital cultural elements of cultural relics and their global communication system.
At present, the "Chinese Culture IP Database System" has been registered by the National Copyright Administration (8039625), the database focuses on the integration of Chinese cultural relics with popular culture and world culture, which can promote cultural relics to become elements in digital media such as online novels, film and television works, animation, online games, live broadcasts, etc., effectively disseminate the political philosophy, business strategies and artistic aesthetic values contained in cultural relics, and enhance the global influence of Chinese culture.
Correspondent Gao Lu Xinmin Evening News reporter Yi Rong