Samsung in-vehicle system developer HARMAN International recently announced the acquisition of Apostera, the German AR/MR navigation development team, the acquisition of Apostera will be used to strengthen HARMAN International's capabilities in automotive products, the two sides have not yet announced the specific terms of the transaction.
As one of the world's leading manufacturers of home and car audio products and a wholly owned subsidiary of Samsung Electronics Co., Ltd., HARMAN International is focused on connected technologies for the automotive, consumer and enterprise markets, and is no longer content with audio products. The company is currently actively expanding connected car solutions as a focus area for growth in its business, including navigation, infotainment, telematics, autonomous driving and driver assistance, among others.
Apostera was founded in 2017 and its headquarters are located in Munich, Germany. The company's AR HUD solution combines augmented reality, machine learning, computer vision algorithms and sensor data, and is characterized by excellent virtual-real fusion effects for a variety of in-vehicle hardware. Apostera's AR and MR software solutions will expand HARMAN's automotive offerings and position the company at the forefront of automotive AR/MR experience design.
Christian Sobottka, President of HARMAN Automotive, said: "HARMAN is committed to providing vehicles with reliable performance and solutions as well as a superior in-car experience. APostera offers mixed reality solutions that enable the seamless integration of AR with the physical environment, providing a richer contextual experience than in-vehicle displays. ”
Andrey Golubinskiy, CEO of Apostera, said: "We are honored to join HARMAN, a visionary leader in automotive technology and critical to the digital transformation of the automotive industry. ”
Apostera employees will be integrated into HARMAN as part of its automotive division. Sobottka welcomed this, saying, "We look forward to offering our partners in the automotive industry the next breakthrough MR product." ”
In addition to announcing the acquisition of Apostera, HARMAN has launched two new audio products called "Ready Together" and "Software Enabled Brand Audio."