On February 15, SAIC Roewe and the Chinese women's national football team jointly announced that SAIC Roewe has officially become a senior partner of Chinese women's football. As a leading enterprise of China's own brand, after SAIC Motor and the Chinese Super League, its passenger car brand SAIC Roewe will also pay tribute to and guard the "sonorous rose" with practical actions in the next three years, providing long-term support for the development of China's sports industry. The cooperation with the Chinese women's football team is not only a cross-border cooperation between automobiles and sports, but also a belief resonance driven by the national spirit to drive the brand upwards.
Not afraid of the future, the Chinese spirit grows upwards
True strength is not the spirit in a favorable situation, but the courage to move forward in the difficult situation. As coach Shui Qingxia said: "Women's football continues to fight because of the firm belief in the heart, raising the national flag and playing the national anthem in the international arena!" The simple words expressed the spirit of the Chinese women's football team to take firm steps, move forward calmly and not fear the future, and also let all The Chinese people witness their strength and perseverance.
SAIC Roewe became a senior partner of the Chinese women's national football team
And this spirit of not being afraid to fight in the future is also deeply engraved in the genes of Chinese car brands. As an outstanding representative of its own brand, SAIC Roewe has shouldered the heavy responsibility of China's automobile brand since its inception in 2006, just like the challenges faced by women's football girls in the green field, even if the twists and turns are still expected. Since the birth of the brand, SAIC Roewe has always been adhering to the determination of the industry to serve the country, in the severe market situation surrounded by joint venture brands continue to grow, from the beginning of its inception to introduce foreign technology, to now with innovation and research and development to form an exclusive technology system, with a series of excellent quality, advanced technology products, so that China's auto quality continues to move forward, step by step to break the technology and brand ceiling that lies on the head of the Chinese auto brand, to achieve the continuous upward movement of Chinese auto brands.
Forge ahead, China's strength lays a solid foundation
This cooperation is not the first attempt of SAIC to devote itself to the field of football, for the support and promotion of China's football cause, SAIC Motor can be said to have a long history - as early as the 1980s, SAIC Motor named the Shanghai football team, and in 2018 became a senior official partner of the Chinese Super League.
The cooperation between SAIC Roewe and China Women's Football Will further promote the comprehensive development of social football, youth football and campus football by promoting the landing of football training camps in various districts, especially youth football training camps. The strong combination of the two Chinese forces is bound to burst out a more powerful upward force, so that more people love the sport of football and promote the healthy development of China's football cause!
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From creating a precedent for Internet cars to enhancing market competitiveness with new products with technology, SAIC Roewe has forged ahead for 16 years, with "innovation" as a pen and "product" as ink, writing out the tenacious and upward course of Chinese auto brands and drawing a dazzling business card made in China. In the future, SAIC Roewe will help the Chinese women's football team to dedicate more wonderful games to fans, and will bring the most competitive Chinese-made products to Chinese consumers.